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Make Digital Connections Count

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I gave this presentation at the 2010 Grantmakers for Effective Organizations (GEO) conference in Pittsburgh, PA, as part of a panel entitled "How Social Media Enable Grassroots Power Shifts."

I gave this presentation at the 2010 Grantmakers for Effective Organizations (GEO) conference in Pittsburgh, PA, as part of a panel entitled "How Social Media Enable Grassroots Power Shifts."

Published in: Technology

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  • Movement building is a fluid exercise.
  • People change. Targets change
  • Tools change.
  • Great organizations will be sensitive, flexible, and deliberate in exploring ways to connect with constituents, supporters, donors, etc.
  • RI4A Cell Phone Action Network
  • CCC Email List Building
  • Thinking new media is a fad Every generation has it's set of new, crazy tools - The ones that stick are the ones that enable authentic connection
  • Thinking new media is free - Upfront dollars are less, overall all investment is on par or greater (but a better investment)
  • Thinking you can't get started
  • Listen Big ears make better organizations and better new media strategies - Credit: Chris Brogan for “big ears”
  • Empower 1 employee - Create space for exploration
  • Measure beyond metrics - Hard numbers don't tell the whole story
  • Transcript

    • 1. Make your digital connections count
      • 3 steps back 3 steps forward
    • 2. the deal
    • 3. fluid dynamics
    • 4. Source: http://www.flickr.com/photos/ucumari/482359366/
    • 5. change
    • 6. Source: http://www.flickr.com/photos/l_s_g/4459880193/
    • 7. Source: http://www.flickr.com/photos/hikingartist/4193330368/
    • 8. sensitive, flexible, deliberate
    • 9. Source: http://www.flickr.com/photos/practicalowl/314266164/
    • 10. R14A
    • 11. Source: http://www.flickr.com/photos/centerforcommunitychange/3492366818/
    • 12. CCC
    • 13.  
    • 14. stop this
    • 15. Source: http://www.flickr.com/photos/pagedooley/3203735904/
    • 16. stop this
    • 17. Source: http://www.flickr.com/photos/thetruthabout/4246596939/
    • 18. stop this
    • 19. Source: http://www.flickr.com/photos/mjlsha/3553451361/
    • 20.
      • You miss 100% of the shots you don’t take. - Michael Jordan, I Can’t Accept Not Trying
    • 21. start this
    • 22. Source: http://www.flickr.com/photos/expressmonorail/3038125365/
    • 23. start this
    • 24. Source: http://www.flickr.com/photos/89927155@N00/2457959492/
    • 25. start this
    • 26.
      • The easier it is to quantify, the less it’s worth. - Seth Godin, Linchpin
    • 27. Garlin Gilchrist II
      • [email_address]
      • @garlin
      • facebook.com/garlingilchrist