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Typo
graphy 1
Typography 1                                                                        the

Faculty: Tarundeep Girdher
Garima Chaudhary             PGDPD DRE, batch: 2011-12
                                                         Semester 1
                                                         Course Duration: 2 weeks   unwinding
Introduction to typograaphy
                           7
                                                                      11
                  Typographics visual portray of a selected character
                                                                                31
                                                              Product logotype                        53
                                                                       On site- Visit to Gopalan Mall                             59
                                                                                                Hierarchy: Layout understanding             63
                                                                                                               Detailing: Layout refinement
                                                                                                                                                                           67
                                                                                                                                        Word and Image: Layouts with images                   71
                                                                                                                                                           Series and Continuity: Refinement
                                                                                                                                                                                                        75
                                                                                                                                                                                       Overall learning




                                                                                                                                                                                             Contents
1
                Assignment




           I
           st




                 ntroduction




Typo
graphy 1
N
                  Writting name in the   The exercise was to write re-    The duration of the assignment

                        mother           spective names in the respec-    was short and upon display
                                         tive mother tongues. It was a    it provided us with an idea of
                                         quick assignment where we        how various letter forms of

                        tongue
                                                                          the various languages made
                                         were told to use our tools: it
                                                                          a difference. How the specific
                                         made us realise that a design-   colour chosen by the writer
                                         er must carry the basic equip-   helped in understanding the
                                         ment like cutter, colours and    meaning of how his or her
         ame in                          similar with him/herself.        personality was. The formation
                                                                          of the letter forms also put forth
Tongue




                                                                          how they could be used to
other




                                                                          depict certain meanings. Along
                                                                          with the above, the paper size,
M


                                                                          placement of the text and the
                                                                          cut-out spaces helped provide
                                                                          a premature idea of the course
                                                                          content.




                                                                                                         9
2
               Assignment




           T
           nd




                ypographic
                   portrait




Typo
graphy 1
T
              smart                   talkative              Finding the   The exercise included asking      The uniqueness of the assign-


                                                             adjective
                                                                           the batchmates to list down       ment provided an excitement
                                                                           one adjective that they associ-   with everyone providing ad-
                      intelligent                                          ated with my personality. Of      jectives for everyone else. It
                                                                                                             created an enthusiastic atmos-
                                                  studious                 these, one adjective was de-
                                                                                                             phere which helped release the
                                                                           cided by the course incharge.     creative juices. Therefore, even
                                            book worm                                                        though three assignments were


                                    witty
                      sweet                                                                                  introduced the first day itself,
ypographic                                                                                                   the work was not burdening
                                                                                                             rather helped in evolving better
P ortrait




                                                                                                             solutions to the given opportu-
                                     cute                                                                    nity.

             fashionable
                                            knowledgeable




                                                                                                                                         13
T
                                                                         Writting name to         Out of all the listed adjectives   This process helped in search-
                     Bright           c                                                           WITTY was chosen. In order         ing for the right typeface for the

             Smart                 eti                                   portray the adjective:                                      characteristic provided with.


                                                                                   witty
                                                                                                  to find the write typeface for
                              n erg     brisk                                                     the particular assignment, I       Also, it helped me clear out
                          e       alert         fashi
                                                     onab
                                                                                                  first listed down all the words    the initial doubts relating to the
                                                                                                                                     particular assignment.

                                                                      elegant
                                                         le                                       relating to witty and tried to
                                                                                                  find the distinct difference
                                                        impertinent                               which made witty witty and
ypographic                                                                                        not any of the other words.
P ortrait




                                                                                                                                                                  15
T
                                                 The explorations done have
                                                 been presented here. These
                                                 helped me analyse how the


             explorations                        formation of each letter made a
                                                 difference to the way the word
                                                 was perceived.
                 Since the requirement was to    The peculiar spacing provided
                 write the name in a particu-    between the two characters
                 lar fashion, it was important   altered the meaning to a great
ypographic       to decide the typeface at the   extent.
P


                                                 Also, the posture, weight and
  ortrait




                 earliest.
                                                 width of the characters helped
                                                 put forth a special meaning.
                                                 The x-heights of various type-
                                                 faces thus explored during this
                                                 assignment helped me form a
                                                 mental image of them which
                                                 would forever help me in all the
                                                 work revolving around anything
                                                 and anywhere.




                                                                             17
T
                                               This would help produce a
                                               mysterious effect and the



             concept 1
                                               intelligent play of the positice
                                               and negative would make the
                                               typeface look witty.
                                               The concept utilised the “figure
               The first concept I made was    ground” principle of gestalt’s
               to make the letters such that   laws.
               the adjoing letters were mir-   The play of the characters
ypographic     ror images of the negative      provided a unique feeling which
P


                                               upon reading evoked the feel-
  ortrait




               space of the previous letter.
                                               ing of discovering and amaze-
                                               ment leading to the perception
                                               of it being a witty typeface.




                                                                             19
T
                                                          This would help provide a
                                                          uniqueness to the typeface.



                      concept 2
                                                          The use of familiar things to
                                                          reproduce other familar letter
                                                          forms woudl create a smilar-
                                                          ity effect and make the viewer
                                                          realise the duality of the char-
                                                          acters.
                         The second concept I made
                                                          The cognitive sense would help
                         was to make the numbers          in the process and therefore,
ypographic               work as letters which would      the typeface created would
P


                         enhance the witty and adapt- provide a witty characteristic
  ortrait




                         ability quality in the typeface. quality to the subject of study.



             Garima
             6 5 12 1 777 5

                                                                                      21
T
ypographic
             6512 1 7775   digitalization
                               The second concept was final-
                               ised and refinement was the
                               next step. I tried to find the
P


                               typefaces similar to the text I
  ortrait




             1   111
                               required for the same.
                 1
             1   111
                   1
                                                                 23
T
ypographic
             colour selection
                    Since there is no such colour
                    as witty, it was a struggle to
                    find the correct colour for the
                                                      Since blue has the quality of
                                                      being vibrant and too bright
                                                      (the colour chosen), I selected
                                                      it since it resembled most of
                                                      the qualities of witty character.
P


                    name to be written in.
  ortrait




                                                                                    25
1 111
                  1




T                     1 111
                          1
                              placement
                                      inside the space

ypographic
                      1 111
                          1   1 111
                                  1
P ortrait




             1 111
                 1                                       27
T
ypographic
                             final
             The final layout has been de-
             sign to be as on the left side.
                                               There are two coloured used
                                               following the concept of a


                                               chameleon                    .

                                               The M though is a little different
                                               in colour but it still camoflages
                                               with the other blue similar to
P ortrait




                                               the way a witty person alligns
                                               itself in the crowd.




                                                                             29

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garima_typo

  • 2. Typography 1 the Faculty: Tarundeep Girdher Garima Chaudhary PGDPD DRE, batch: 2011-12 Semester 1 Course Duration: 2 weeks unwinding
  • 3. Introduction to typograaphy 7 11 Typographics visual portray of a selected character 31 Product logotype 53 On site- Visit to Gopalan Mall 59 Hierarchy: Layout understanding 63 Detailing: Layout refinement 67 Word and Image: Layouts with images 71 Series and Continuity: Refinement 75 Overall learning Contents
  • 4. 1 Assignment I st ntroduction Typo graphy 1
  • 5. N Writting name in the The exercise was to write re- The duration of the assignment mother spective names in the respec- was short and upon display tive mother tongues. It was a it provided us with an idea of quick assignment where we how various letter forms of tongue the various languages made were told to use our tools: it a difference. How the specific made us realise that a design- colour chosen by the writer er must carry the basic equip- helped in understanding the ment like cutter, colours and meaning of how his or her ame in similar with him/herself. personality was. The formation of the letter forms also put forth Tongue how they could be used to other depict certain meanings. Along with the above, the paper size, M placement of the text and the cut-out spaces helped provide a premature idea of the course content. 9
  • 6. 2 Assignment T nd ypographic portrait Typo graphy 1
  • 7. T smart talkative Finding the The exercise included asking The uniqueness of the assign- adjective the batchmates to list down ment provided an excitement one adjective that they associ- with everyone providing ad- intelligent ated with my personality. Of jectives for everyone else. It created an enthusiastic atmos- studious these, one adjective was de- phere which helped release the cided by the course incharge. creative juices. Therefore, even book worm though three assignments were witty sweet introduced the first day itself, ypographic the work was not burdening rather helped in evolving better P ortrait solutions to the given opportu- cute nity. fashionable knowledgeable 13
  • 8. T Writting name to Out of all the listed adjectives This process helped in search- Bright c WITTY was chosen. In order ing for the right typeface for the Smart eti portray the adjective: characteristic provided with. witty to find the write typeface for n erg brisk the particular assignment, I Also, it helped me clear out e alert fashi onab first listed down all the words the initial doubts relating to the particular assignment. elegant le relating to witty and tried to find the distinct difference impertinent which made witty witty and ypographic not any of the other words. P ortrait 15
  • 9. T The explorations done have been presented here. These helped me analyse how the explorations formation of each letter made a difference to the way the word was perceived. Since the requirement was to The peculiar spacing provided write the name in a particu- between the two characters lar fashion, it was important altered the meaning to a great ypographic to decide the typeface at the extent. P Also, the posture, weight and ortrait earliest. width of the characters helped put forth a special meaning. The x-heights of various type- faces thus explored during this assignment helped me form a mental image of them which would forever help me in all the work revolving around anything and anywhere. 17
  • 10. T This would help produce a mysterious effect and the concept 1 intelligent play of the positice and negative would make the typeface look witty. The concept utilised the “figure The first concept I made was ground” principle of gestalt’s to make the letters such that laws. the adjoing letters were mir- The play of the characters ypographic ror images of the negative provided a unique feeling which P upon reading evoked the feel- ortrait space of the previous letter. ing of discovering and amaze- ment leading to the perception of it being a witty typeface. 19
  • 11. T This would help provide a uniqueness to the typeface. concept 2 The use of familiar things to reproduce other familar letter forms woudl create a smilar- ity effect and make the viewer realise the duality of the char- acters. The second concept I made The cognitive sense would help was to make the numbers in the process and therefore, ypographic work as letters which would the typeface created would P enhance the witty and adapt- provide a witty characteristic ortrait ability quality in the typeface. quality to the subject of study. Garima 6 5 12 1 777 5 21
  • 12. T ypographic 6512 1 7775 digitalization The second concept was final- ised and refinement was the next step. I tried to find the P typefaces similar to the text I ortrait 1 111 required for the same. 1 1 111 1 23
  • 13. T ypographic colour selection Since there is no such colour as witty, it was a struggle to find the correct colour for the Since blue has the quality of being vibrant and too bright (the colour chosen), I selected it since it resembled most of the qualities of witty character. P name to be written in. ortrait 25
  • 14. 1 111 1 T 1 111 1 placement inside the space ypographic 1 111 1 1 111 1 P ortrait 1 111 1 27
  • 15. T ypographic final The final layout has been de- sign to be as on the left side. There are two coloured used following the concept of a chameleon . The M though is a little different in colour but it still camoflages with the other blue similar to P ortrait the way a witty person alligns itself in the crowd. 29