Global Search Solutions Digital Marketing Company
About GSSWe are Digital Marketing company deals inOnline marketing Strategy , SEO , Linkbuilding services, Social media marketing ,Online reputation management , Viralmarketing
What we do ?We are online marketing experts and help youto meet your potential customers by carryingout the following activities:-• Backlink building• SEO• Social Media Marketing• Pay per click• Email Marketing
What is Online marketing ?• Online marketing is a channel of marketing that deals in promotion of products and services on the web space.
Scope of Digital Marketing• According to a recent study by strategy and communications agency Cone Inc., 85 percent of consumers research products or services online before they make purchasing decisions. Since “search” is users’ primary tool of choice for finding information.• According to the U.S. SMB Spending Forecast by BIA/ Kelsey, by 2015 SMBs will allocate just 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010.
Benefits from Online marketing• Increase visibility of your products and services on web space• Increase Brand reputation• Increase traffic on your website• Increase leads on your website• Stay ahead of your competitors on web space
How can we help you ?• We will help you to generate relevant traffic on your website and help you to generate leads from your target group web traffic.
Social Media Marketing• Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social Media MarketingSocial Media Marketing =Right Message + RightPeople + Right time + RightCommunication
Social Networking Site Usage• 79% of adults use internet• Half use at least 1 social networking site• Average age of adult social network site user has shifted from 33 to 38 years old. Over half of all adult users are now over the age of 35!• 92% use Facebook• 29% use MySpace• 18% use LinkedIn• 13% use Twitter• 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.• Source: Pew Internet “Social networking sites and our lives” survey, 2011
Major Social Media Activity• Create Company page on social sites• Post news, product , services, event updates• Engage target audience to follow and interact with your brand• Create Followers• Spread company content on webspace
Major Social Media Sites• Facebook• Twitter• LinkedIn• YouTube• Google Plus• Pinterest• Scribd• Slide share• Google Groups• Bizintown• Burp• Flicker
How Social Media Marketing helps you• Increase brand visibility• Increase product and service awareness• Target the right audience• Engage users• Make Viral your product/Services• Increase traffic on website
How Social Media Marketing helps you• Increase leads/business inquiry• Increase Website/Brand value• Help people to recall your brand• To get edge on your competitors• Get real time feedback
Facebook MarketingClient Name – Unitedworld Client Name – Burg Mobile IndiaInstitute of Design No. of Likes – 3700No. of Like Generated – 14000 Time Line – 12 daysTime Line – 50 Days
Case StudyClient Name – Unitedworld School of Business (UWSB)• UWSB has 5 campus in India .• Their target group is graduate students looking for MBA as a career option.• We planned, implemented and optimized UWSB website.• More than 30 keywords optimized• Generated .25 million relevant traffic• 10,000 inquiries to the website in 1.5 years.• Increase in visibility of UWSB website to first page on search engines.