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Welcome to Innovation Make Bright Ideas come true By Jose Pla 2013-01-21
What is innovation?• Definitions – The United Kingdoms Department of Trade and Industry website (www.innovation.gov.uk): • Innovation – the successful exploitation of new ideas – incorporating new technologies, design and best practice is the key business process that enables UK businesses to compete effectively in the global environment. – Wikipedia • Innovation is the implementation of a new or significantly improved idea, good, service, process or practice which is intended to be useful – Harvard Business Review • ʻ…we define Innovation broadly, encompassing not just brilliant new products but also distinctive operating practices, managerial tactics, and even business strategies.
Defining Innovation as a simple process Execute • Make your Dream come true Plan • From your mind to the • Put your idea in paper physical world Dream • In case your plan needs others involvement then • Be Creative, get an idea be political and sell your ideaNeed• A need to ignite creativity, to find a better way
The Monk who Killed the Cow“A long time ago, a Monk set out on his travels accompaniedby his assistant, a Brother. Night was falling when the Monktold the Brother to go on ahead to find lodging. The Brothersearched the deserted landscape until he found a humbleshack, in the middle of nowhere. A poor family lived in thehovel. The mother, father and children were dressed in rags.The Brother asked if he and the Monk could spend the night intheir dwelling. “You are most welcome to spend the night,”said the father of the family. They prepared a simple mealconsisting of fresh milk, cheese and cream for the Brother andthe Monk. The Brother felt moved by their poverty and evenmore by their simple generosity.
The Monk who Killed the CowWhen they finished eating, the Monk asked them how they managedto survive in such a poor place, so far away from the nearest neighborsand town. The wife looked to her husband to answer. In a resignedtone of voice he told them how they managed to survive. ‘We haveone cow. We sell her milk to our neighbors who do not live too faraway. We hold back enough for our needs and to make some cheeseand cream-that is what we eat.”The next morning, the Brother and the Monk said their good-byes andset out to continue their journey. After the Monk and the Brother hadwalked a few miles, the Monk turned to the Brother and said, “Go backand push the cow off the cliff!” “Father,” the Brother replied, “they liveoff the cow. Without her, they will have nothing.” The Monk repeatedhis order “go back and kill the cow.”
The Monk who Killed the CowWith a heavy heart, the Brother returned to the hovel. He worriedabout the future of the family because he knew they depended on thecow to survive. His vow of obedience bound him to follow the ordersof the wise Monk. He pushed the cow off the cliff.Years later, the young Brother became a Monk. One day he foundhimself on the same road where he found lodging so many years ago.Driven by a sense of remorse he decided to visit the family. Herounded the curve in the road and to his surprise, he saw a splendidmansion, surrounded by landscaped gardens, in the place where thehovel used to be. The new house exuded a sense of prosperity andhappiness. The Monk knocked on the door.
The Monk who Killed the CowA well-dressed man answered. The Monk asked, “what ever became ofthe family who used to live here? Did they sell the property to you?”The man looked surprised and said he and his family had always livedon the property. The Monk told him how he had stayed in a hovel onthe same spot, with his master the old Monk. ‘What happened to thefamily that lived here?” he asked.The man invited the Monk to stay with him as his guest. While theyate, the host explained how the family’s fortune changed. “You knowFather, we used to have a cow. She kept us alive. We didnt ownanything else. One day she fell down the cliff and died. To survive, wehad to start doing other things, develop skills we did not even knowwe had. We were forced to come up with new ways of doing things. Itwas the best thing that ever happened to us! We are now much betteroff than before.”
Business Case P&G• P&G used to be a VERY closed organization – “We invented Not Invented Here” – J. Weedman• P&G financial crisis, in 2000 – Missed a series of quarterly financial estimates – Stock market lost confidence in the company – Stock price fell by more than half in 4 months! – CEO (Jagr) was fired
Searching for the Root Cause• “We fundamentally had a growth problem. Our current brands were performing well. But we weren’t developing many new brands.” – C. Wynett• To get new brands, P&G needed to open up.• Connect and Develop – SpinBrush, Swiffer, Regenerist
The New P&G• Many processes to enable open innovation – Technology scouts – Legal templates for IP, partnering – Investments in Innovation Intermediaries• The Goal Now: Become the open innovation partner of choice
Where does innovation come from? • Should we criticize? • Should we always rely on R&D?
Components of Innovation Innovation KnowledgeGuidance, Training Coaching& Mentoring SharingArchitectural Approaches +Technology Evaluations. Domain Proactive Strategies andInnovation Labs Knowledge Solutions
What is the 6 hat theory? • It is a decision technique for promoting innovation, developed by Dr. Edward De Bono.• Everyone wears the same color hat at the same time.• Everyone looks at problem from the same perspective.
Yellow Hat• Based on positive thinking for new ideas• Answer the following questions, but restrictively thinking with optimism, opportunity, positivism point of view and on benefits: – What are the good points? – What are the benefits? – Why will this idea work? – Is it worth doing? – How will it help us? – Why is it be done?
Black Hat • Judge the same questions as in the yellow hat but with a cautious point of view.• Consider risks, dangers, obstacles, potential problems and downside of a suggestion
Red Hat (Not the Linux version ;)• Involve feelings, hunches, int uition into the judgment of the idea; no need to justify any of these.
White Hat• Measure possibility, and try to list the pending requirements: – What information do we have ? – What information do we need ? – What information is missing ? – How are going to get the information we need ? – What questions do we need to ask ?
Green Hat• Find possible workarounds or alternative solutions to attack the same problem: – Alternatives and enhancement opportunities – New different ideas – New Proposals – Suggestions
Blue Hat• Actions taken and Next Steps pending.• It is like a Scrum meeting, where it is listed what we have and will be the next task.• This hat is unique since it is the intermediary between switching hats.• “Blue Hat Thinker is responsible for summaries, overviews and conclusions.”• “Blue Hat Thinker monitors the thinking and ensures that the rules of the game are observed.” It is like a referee or auditor.
Sequence example on wearing the hats: Red + White Black + Yellow + Green Comparing facts White + Blue and opinion Comparing and synthesizing What do we know (coming up with (facts) and where new ideas from the are we going known) (planning)
Ways to stimulate new ideas• Innovation tournaments Examples
Innovation tournament Business letter Insert company logo Dear Team: The events of the last year have created unprecedented opportunities for innovation at xxx. In this context, I would like to create a set of new business opportunities for the xxxx market segment. I expect this sector to undergo some serious change in the future, reflecting changes in xxxx. Of course, I understand that given the time you have for this effort, these opportunities will be quite preliminary. Nevertheless, I think this quick exploratory activity will be useful in stimulating discussion about whether and how we might address emerging market needs in this area. I’d like you to take part of the day on xxxx, to develop about two dozen interesting opportunities, with the best handful identified based on the consensus of the group. I would prefer that each opportunity be articulated in terms of (a) the stakeholder targeted, (b) the unmet need addressed, and (c) one or more potential solution concepts. I do want to emphasize that I think of solutions in broader terms than our current product line. You might want to also (though not exclusively) consider solutions that involve service offerings or new business models. Good luck and I look forward to hearing from you no later than next week. xxxx Chief Executive Officer
Process from Idea until Final Product: • Ignite uses techniques from creative thinking to stimulate whole brain thinking, and move teams “Outside the Box”. Workshop setting to produce focused results. Ignite • Explore using techniques like Brainstorming, Six Thinking Hats, What if , Contextual Design to explore solutions and innovative ideas, via workshops and coaching.Explore • Analysis uses marketing research data, financial models, project estimates, high level designs to define innovations in terms of market drivers, development costs and return on innovation (ROI)Analysis
Process from Idea until Final Product: • Refine uses the collective talents of cross functional teams, creativity and facilitated sessions to help teams qualify and quantify ideas, in preparation for management presentation. Often done in an “Innovation Refine Lab” • Present is the step where management review and selection of new product and services innovations occur Present • Implementation is done as a dedicated set of projects funded separately from the normal product pipeline and with separately dedicate teams of resources to insure the fastest time to marketImplement
What or who defiesinnovation at a businesslevel?A/ Decision processes onselecting new ideas toinvest in.
The 3 skills needed for creativity:1. Knowledge (promote innovation within others by sharing your knowledge)2. Mental flexibility – 1&2 bring them together to be open to learn new things so your view of solutions will go wider and open minded to new ideas3. Motivation
Creative vs. Innovator Ideas are not worth it if they just stay on Grow drawings and papers.Dare to Invent (one example: fail Have Leonardo da Vinci’s drawings) Fun Break Assume the risks rules
One person canbuild a canoebut for a vesselit requires acoordinatedteam.
“If youre notfailing every nowand again, its asign youre notdoing anythingvery innovative.”-Woody Allen
"Everyone who has evertaken a shower has hadan idea. Its the personwho gets out of theshower, dries off, anddoes something about itthat makes a difference.“-Nolan Bushnell
“In the long history ofhumankind (andanimal kind, too) thosewho learned tocollaborate andimprovise mosteffectively haveprevailed"-Charles Darwin
“The best way to guarantee a steady stream of new ideas is tomake sure that each person in your organization is as different aspossible from the others. Under these conditions, and only theseconditions, will people maintain varied perspectives anddemonstrate their knowledge in different ways.”-Nicholas Negroponte (b. 1943)U.S. computer scientist, co-founder of MIT Media Laboratory