Business Intelligence
& Social Networks?
Company Confidential ©GamBond® Ltd.

GamBond ®
The REAL opportunity
Across WW’s financial markets
(Future of Ratings)
First target market: the remote
gaming gambling sector
Gareth Wong MBA
Founder CEO
Gareth@CXO.org
Company Confidential ©GamBond® Ltd.

GamBond®
Mission: Global Trust & Confidence
Structure: Independent, transparent, well-
capitalised guarantee company
Product: A financial guarantee of remote
gaming gambling establishments
Triggers: Insolvency/Bankrupt, loss of
license
Transparent: Web-based disclosure
FSA regulated
Company Confidential ©GamBond® Ltd.

Gareth Wong
2002 Advised Camelot on their interactive strategy
2003 Conceived, convinced & started GamRock mobile
gaming gambling brand & operation
2004 Founded GamBond
2005 Written the mobile gambling chapter of “Internet
Gambling Report”, covering iTV in 06
2005 founded
2006 Founded Gaming Money Summit
Also Board Advisor to Gaming Gambling, Music, Agency
and Telecom firms.
Before that, was in Telecoms for 10+yrs,
conferences speakers/organiser across various
worldwide ®
countries, sectors Confidential ©GamBond Ltd.
Company

Social network vs. “Social
Network Services”[SNSs]
Caveat: all rest of this presentation is based on my observation, which might be wrong!
This ‘presentation focus on the latter one (instead of focusing
on ‘sociology’, which is a DEGREE in itself)
NOT new!
Daily Markets/ Water Cooler
Conferences (Action @ Bars/Parties)
To Online
Pre-internet: Bulletin Board Systems (i.e. BBS
e.g.Fidonet.net)
Internet (e.g. Usenet, Listserve, ‘groups’ of Yahoo! Google
l8r)
Which ones are you familiar with??
Company Confidential ©GamBond® Ltd.

Types of Social networks
TOOO many of them!
Bebo, Facebook, Friendster, LinkedIn, Xing, Myspace,
ASmallWorld, Plaxo, Dopplr, TripAdvisor, Privy.net,
Unience + many others!!
Based on my own need/personal experiences:
IMHO Most useful:
Bebo, Facebook, Friendster, LinkedIn, Xing, Plaxo
Less so:
Orkut, Ning, Viadeo
I try to avoid:
Ecademy (online version of BNI)
NOT fixed, as upstarts can easily take over!
Latest ‘favourite’: Twitter, my a/c 07, use only in 08-09.
Company Confidential ©GamBond® Ltd.

Niche/Focus, Target audiences
A Small World: High society
Orkut: Brazilian
Myspace: musician/celebrities
Bebo: late/early teens
Moshi-monster: school kids
Xing: German speaking
Viadeo: French speaking
Friendster: SE Asian
Plaxo: Auto-Update Contacts (added SNSs)
LinkedIn: professionals worldwide (that’s why I chose it
to launch our exclusive MBA alumni group back in 2004!)
Very much like magazines.. Depends on
customers/ demographics!
Company Confidential ©GamBond® Ltd.

Key Success Factors [KSFs]
Platforms
Facebook [FB]: Status update, Application
programming interface [API] for application
Twitter: micro blogging+shortened URLs
Xing/Ning: provide private ‘networks’
B2C
LinkedIn: Quality of people & reach of them
MySpace: Platform for musician (at one stage) without
engaging directly (mostly communicating by ‘wall posts’)
FB: Sharing & ‘tagging’ photos, yes, we like “ourselves!”
Most importantly Trust & Confidence! (e.g.
Twitter just introduced ‘certified’ contacts)
®
Company Confidential ©GamBond Ltd.

Challenges & Opportunities
Even with reach: how to monetise!?
Transparencies: Double edge swords
API: Great applications, but ‘out of
control’?
Personal identity
Privacy
Connections (sharing or not sharing)
Company Confidential ©GamBond® Ltd.

Successes vs Failures
(Possible Reasons)
Totally new “un-chartered territories”
‘evolution’ rather than innovation
Culture ‘growing’ up or ‘re-defined’ by
technology (e.g. “Google” something defined a
new meaning)
Lemming effects means, too successful
could also mean failures (Orkut by Brazilians,
and Ecademy by one man bands)
However, for Brazilians & one man bands,
you would LOVE Orkut & Ecademy!!!
Company Confidential ©GamBond® Ltd.

Use of SNSs for BI
Many uses, depends on purpose/target/reasons:
Background: e.g. LinkedIn: people’s profile,
roles history, use your contacts to check them out!
Behaviour history: if for customer facing roles,
do they behave courteously even socially?
Feedback on them: endorsements from
trusted/senior people who also got endorsements
from others? (do you know any of them? Or your
contacts knows any of them?)
Consistency: all profiles matches? Or some
sticks out like sore thumbs?
Company Confidential ©GamBond® Ltd.

Lessons learnt
Personal thoughts
Chores: easily SNSs overload!!
Not be all & end all: Should be part of toolset
Face 2 Face RULES: nothing can be replaced
with a coffee/lunch (chemistry, or just something
is ‘right’/’not right’)
Being Focused: Need to know what you
want/can add/provide
Consistent : Set Rules & STICK with it! (e.g. I
ONLY connect once I get to know someone)
Be patience : Like all networking, like Forest
Gump’s saying: “never know what you are going
to get”… ®
Company Confidential ©GamBond Ltd.

Happy networking!
Thank you
Gareth Wong
Gareth@CXO.org
T +44 7092 222 288
On: LinkedIn, Plaxo, Twitter (@GarethWong),
Facebook, Plaxo, ASmallWorld, Privy.net, Dopplr, Xing,
(even Orkut & ecademy! Sadly I can’t access it anymore
& don’t want to.. )
Company Confidential ©GamBond® Ltd.