Notes from the (Web 2.0) Revolution

Small Parts, Loosely Joined

“The world is changing very fast. Big will not beat
small anymore. It will be the fast beating the slow.
Rupert Murdoch
Small Parts, Loosely Joined

“Youʼre better off doing what youʼre great at and
leaving the other stuff to people who are better at it
Jason Fried, 37 Signals
Small Parts, Loosely Joined

What is the differences between mashups and
integration?
Small Parts, Loosely Joined

Small Parts, Loosely Joined

Fall Forward Fast

“I think the whole thing got off to a slow start
because most major programmes do
Patrick OʼConnell, BT Health
Fall Forward Fast

“Make many small bets, iterate wildly, back
successes, kill failures, fast
BBC Web Principles
Fall Forward Fast

Fall Forward Fast

To Build 12 years
Worth £12.4bn
Infrastructure national
Users 60 million
Prescriptions 325 million
Fall Forward Fast

Fall Forward Fast

To Build 3.5 years
Worth £7.3bn
Infrastructure global
Users 49 million
Images 1.7 billion
Fall Forward Fast

User Centred Projects

Mashup, de-centralisation, non-Web like, user
generated content, permission based activity,
collaboration, Creative Commons.
All put users and not the organisation at the centre
of the equation
User Centred Projects

While most designers are conscious of the need to
design for end-users, they often base their
understanding of users on their own experience.
User Centred Projects

User-centred design engages with potential users in
their own environment.
User Centred Projects

flickr.com/photos/fboxer/144182200/
flickr.com/photos/uncut/363136975/
flickr.com/photos/freefoto/1479600701/
flickr.com/photos/dunechaser/104969712/
flickr.com/photos/mmewuji/40990464/
Flickr Credits

Viva la Revolucion!