Social Media & NetworkingVolume 2<br />What is foursquare and why do I care? Should I use a Facebook Group or a Fan Page?<...
Welcome<br />Kelly Hornbuckle, Manager of Marketing & Communications, Georgia Restaurant Association<br />Kaitlin Follrath...
What is Web 2.0?<br /><ul><li>A perceived second generation of web development and design, that facilitates communication,...
Web 2.0 is… Greater Than the Sum of its Parts<br />
Web 2.0 is… More than just a catch phrase-<br />It’s a State of Mind!<br />
Why should I join?<br /><ul><li>According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% ...
Propelled by the growth of Facebook Inc. and LinkedIn Corp., social networks are now more popular than e-mailing on the In...
If you want to get to the 18-40 year old demographic, It’s important to go where they hang out.  </li></li></ul><li>Web 2....
June 2008: average number of text messages per user = 188
93% of Americans believe an organization should have a presence on social media sites
85% believe organizations should use these services to interact</li></li></ul><li>Why is Web 2.0 so powerful?<br /><ul><li...
Is Participation Driven
Instantly Updatable in Real Time
“Broadcasts” seeds of info across multiple platforms
Maximizes “Opt-In” Communication
Quick & Easy Info Sharing -> </li></li></ul><li>Old School = NetworkingNew School = Social Networking <br />Visualize soci...
Scope out your surroundings
Say your hellos
Listen to the tone of the conversation
Add to the conversation
Monitor the reactions
Don’t want to be too                                                                             overdressed for the party...
Best Practices<br />Be Candid, Open, Accessible, Relatable <br />Provide a Human Face and Voice for Your Organization<br /...
Where do I start?<br />Facebook - www.facebook.comOver 175 Million Users – 35-50 year-old increased 256% <br />Twitter – w...
Social Network Audiences<br />Facebook is your Home<br />LinkedIn is your Office<br />FourSquare is your Bar<br />Twitter ...
Facebook - www.facebook.com<br />What is Facebook?<br />Is a free-access social networking website any one can Join.<br />...
Basics<br />Step 1) Set up an account.<br />Step 2) Create a profile<br />Step 3) Upload Photos<br />Step 4) Find Friends<...
Create a Personal Page<br />
Advanced<br />1) Set up a Business account<br />2) Events<br />3) Email & Website Incorporation<br />4) Marketing<br />5) ...
Practical Application<br /><ul><li>SIP the Experience</li></ul>		Lindberg Station<br />
Practical Application<br />
Twitter<br />Like broadcasting your text messages<br />Can be done from mobile phone<br />140 characters or less = microbl...
Key Twitter Terms<br />Tweet: 140 character message which shows up on your twitter page and in the twitter feed of your fo...
Selecting Your Twitter Name<br /><ul><li>Secure your real name and organization name
Keep it short
Case doesn’t matter
Avoid underscores
You can easily change Full Name, Username is more difficult
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Social media vol 2

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  • Wiki mean “quick” in Hawaiian
  • Focus on remixability, standardization, convergence, participation, usability and JOY OF USE
  • “broadcasting” originated as a farming term for broadly casting seeds – it was picked up in tv and radio, and is perhaps even more relevant today in web 2.0
  • Approach web 2.0 as you would any marketing initiative: with a plan and measurable goals. Measure through urlshorteners which do link tracking, google analytics, google alerts (which you can set for blogs, news, etc).
  • Remember: “Joy of Use” is one of the key principles of Web 2.0 – it’s supposed to be fun! Also, make your message foisgras – not spam!
  • Creating a personal page is the first step. Use the mullet technique: business in the front, party in the back.
  • There are 160 characters in a text message – the 140 in a tweet is so that they can have room for your name.
  • Avoid underscores because they are difficult to type on a cell phone. You want a username that is representative of your organization and a full name that adds personality and a “face to a name” – however, you don’t want to be too tied to one person because of turnover, so you can just change your full name and keep the username.
  • Blogs are a very easy to set up, easy to make posts and free! This blog is made through blogger – which is free through google. You can set up rss feeds which people can subscribe to and they will be notified of your new posts in their inbox – you can also set up the rss feed through your website. A blog is great alternative for getting info out if you don’t have the best website and/or your website offers little flexibility. They also have high search engine optimization and can really boost your google rankings. Have the person blogging be the person with the most to say – the most excited about your message. Empower and enable key players to help you get the word out through web 2.0! Wordpress is another option – a blog publishing software installed to your website by your webmaster.
  • The key to web 2.0 is to be open, candid, accessible and relatable ~ a human face and voice for your organization.
  • Next to twitter, this is the most exciting emerging technology. These maps are FREE – easy to create, easy to search and easy to embed. The Atlanta Community Food Bank is using it to map out more than 800 community partners to see how they can better allocate resources. Also, includes RSS feed. You get the full functionality of google maps without having to do any of the coding – let the website do it for you!
  • Once again – FREE.
  • Social media vol 2

    1. 1. Social Media & NetworkingVolume 2<br />What is foursquare and why do I care? Should I use a Facebook Group or a Fan Page?<br />These are some of the burning questions of Social Media & Networking. <br />Powerful connections are taking place online, and if you aren't involved, you are leaving money on the table. <br />
    2. 2. Welcome<br />Kelly Hornbuckle, Manager of Marketing & Communications, Georgia Restaurant Association<br />Kaitlin Follrath, Project Manager, GRA ipd<br />Carl Muth, CEO, FoodserviceResourceAssociates.com<br />
    3. 3. What is Web 2.0?<br /><ul><li>A perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.</li></li></ul><li>Web 2.0 is… <br />
    4. 4. Web 2.0 is… Greater Than the Sum of its Parts<br />
    5. 5. Web 2.0 is… More than just a catch phrase-<br />It’s a State of Mind!<br />
    6. 6. Why should I join?<br /><ul><li>According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% use social networking sites (which has more than quadrupled in the past four years).
    7. 7. Propelled by the growth of Facebook Inc. and LinkedIn Corp., social networks are now more popular than e-mailing on the Internet, according to a Nielsen study.
    8. 8. If you want to get to the 18-40 year old demographic, It’s important to go where they hang out. </li></li></ul><li>Web 2.0 is…the New World Order<br /><ul><li>94% of 18 year olds actively use the internet
    9. 9. June 2008: average number of text messages per user = 188
    10. 10. 93% of Americans believe an organization should have a presence on social media sites
    11. 11. 85% believe organizations should use these services to interact</li></li></ul><li>Why is Web 2.0 so powerful?<br /><ul><li>Harnesses “Word of Mouth”
    12. 12. Is Participation Driven
    13. 13. Instantly Updatable in Real Time
    14. 14. “Broadcasts” seeds of info across multiple platforms
    15. 15. Maximizes “Opt-In” Communication
    16. 16. Quick & Easy Info Sharing -> </li></li></ul><li>Old School = NetworkingNew School = Social Networking <br />Visualize social networking as real networking: <br /><ul><li>Find a good place to network
    17. 17. Scope out your surroundings
    18. 18. Say your hellos
    19. 19. Listen to the tone of the conversation
    20. 20. Add to the conversation
    21. 21. Monitor the reactions
    22. 22. Don’t want to be too overdressed for the party!</li></li></ul><li>In Other Words<br />Market – Your Message<br />Manage – Your Brand<br />Measure – Your Efforts<br />… repeat!<br />Always Use the 3 M’s of Web 2.0<br />
    23. 23. Best Practices<br />Be Candid, Open, Accessible, Relatable <br />Provide a Human Face and Voice for Your Organization<br />Web 2.0 is a Conversation<br />Lives “Forever” on the Internet ~ So Be Nice<br />
    24. 24. Where do I start?<br />Facebook - www.facebook.comOver 175 Million Users – 35-50 year-old increased 256% <br />Twitter – www.twitter.com3rd Most Used Social Media Outlet<br />LinkedIn – www.linkedin.comOver 35 Million Professionals <br />Yelp – www.yelp.com 34% of reviews are restaurants. 26 million unique visitors in December 2009, up 60% from 16 million unique visitors in December 2008 - more than 8 million reviews posted worldwide<br />Google Account for alerts and analytics<br />
    25. 25. Social Network Audiences<br />Facebook is your Home<br />LinkedIn is your Office<br />FourSquare is your Bar<br />Twitter is your Coffee Shop<br />
    26. 26. Facebook - www.facebook.com<br />What is Facebook?<br />Is a free-access social networking website any one can Join.<br />Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.<br />The biggest growth spurt for Facebook has been in the category of users from 35 to 49 years of age. (256% Increase)<br />The study found that of Internet users throughout the world, two-thirds visited a social networking site last year. Of those Palo Alto, Calif.-based Facebook is the leader, with visits every month by 3 of every 10 Internet users, the Nielsen study reports.<br />
    27. 27. Basics<br />Step 1) Set up an account.<br />Step 2) Create a profile<br />Step 3) Upload Photos<br />Step 4) Find Friends<br />Step 5) Navigate Facebook<br />
    28. 28. Create a Personal Page<br />
    29. 29. Advanced<br />1) Set up a Business account<br />2) Events<br />3) Email & Website Incorporation<br />4) Marketing<br />5) Fans<br />
    30. 30. Practical Application<br /><ul><li>SIP the Experience</li></ul> Lindberg Station<br />
    31. 31. Practical Application<br />
    32. 32. Twitter<br />Like broadcasting your text messages<br />Can be done from mobile phone<br />140 characters or less = microblogging<br />Real time updates<br />Media darling<br />Powerful way to give & get information<br />Opt-In: Followers instead of Friends<br />www.twitter.com<br />
    33. 33. Key Twitter Terms<br />Tweet: 140 character message which shows up on your twitter page and in the twitter feed of your followers<br />Re-Tweet: when you copy something someone else says and give them credit – ex: RT @cmuth “social networking is awesome”<br />Hashtag: a way to mark key phrases for easy search – ex. #sxsw<br />@ reply: a way to reply to a fellow twitterer publicly<br />Direct Message: private 140 character communication<br />Twitter List: be seen as an expert/information source<br />
    34. 34. Selecting Your Twitter Name<br /><ul><li>Secure your real name and organization name
    35. 35. Keep it short
    36. 36. Case doesn’t matter
    37. 37. Avoid underscores
    38. 38. You can easily change Full Name, Username is more difficult
    39. 39. Ex: GArestaurants / Kelly Hornbuckle</li></li></ul><li>FourSquare<br />
    40. 40. Using FourSquare for Business<br />Give the Mayor his/her Due: Imagine the local pizza palace declaring that on any given day…if you are the Mayor of their palace, you and your party dine for free.  (Who wouldn’t love to announce that to your friends or the kid’s baseball team?)<br />Buddy Up: Imagine four or five businesses working together to create a fun scavenger hunt of sorts that requires you check into each locale…and then you enjoy some huge discount or prize package that features all of their offerings.<br />Newbies Welcome Wagon: When you check into the dry cleaners for the first time, those laundered shirts are just a penny each.<br />Share the Love: Check in at the local marketing agency and bring a canned good for the food bank.  For your trouble, you get a little temporary body art and a chance at winning a big prize.<br />Online and Off: The local radio station is doing a remote.  During the remote, if you check in and show your phone’s screen – you go into a drawing to win front row tickets to the hot concert in town.<br />Come on Back, Ya’ Hear: Check in at the local coffee house at least 4 times in the course of a month and you get free coffee for the next month.<br />Check in Specials: Using the Tips area…the local watering hole could offer happy hour specials, buy a beer, get one free specials etc.<br />
    41. 41. FohBoh.com<br />
    42. 42. www.linkedin.com<br />
    43. 43. Set up a LinkedIn profile<br />
    44. 44. Yelp.com<br />
    45. 45. Set Up Google Alerts<br />
    46. 46. Blogs: <br />
    47. 47. Podcasts:<br />Audio and/or video files which are available over the web through syndication (RSS Feed)<br />RSS = Really Simple Syndication<br />Another tool for getting your message out<br />Be sure to have a plan, but don’t overthink<br />
    48. 48. Online Maps:<br />
    49. 49. Photo Sharing:<br />Picasa, Flickr, Facebook<br />Share Picture without Emailing Huge Files<br />
    50. 50. Social Media in the News<br />Foursquare fans will have new Zagat game<br />Foursquare, a mobile app that has been rapidly gaining in popularity among hip bar hoppers, has inked a deal with Zagat that could move it into the mainstream. Under the new partnership, restaurant-goers will be able to win badges for checking in at Zagat-rated restaurants in major cities around the country. The New York Times/Bits blog(2/9) <br />Restaurants turn to Twitter in D.C. snowstorm - Washington Business Journal  - Blogger Russell Warnick also did his part to communicate restaurants' status via Twitter. The Endless Simmer writer produced a Google Map showing the restaurants in the 14th Street corridor that were open and closed throughout the weekend, and he released updated versions of the document through Twitter. By Sunday, more than 40 restaurants were reported to be open, according to his map. <br />
    51. 51. Free Resources and Tutorials<br /><ul><li>Facebook for grownups
    52. 52. Find friends on Facebook
    53. 53. Create your Facebook profile
    54. 54. Facebook applications and news feeds
    55. 55. Setting privacy on your Facebook account
    56. 56. Facebook groups and events
    57. 57. How to upload video to Facebook
    58. 58. Setting up Facebook photo albums
    59. 59. Cleaning up your Facebook profile
    60. 60. Facebook overview and navigation
    61. 61. Blogger Tutorial
    62. 62. Starting a blog
    63. 63. Customize your blog
    64. 64. Customizing your blog
    65. 65. Blog Privacy 101
    66. 66. Publish your first blog entry
    67. 67. Editing or changing your blog posts
    68. 68. Creating a blogging profile
    69. 69. Finding blogs to follow
    70. 70. Making money with your blog
    71. 71. Change the theme of your blog</li></li></ul><li>Free Resources and Tutorials - Continued<br /><ul><li>Get Twittering - Twitter for Beginners
    72. 72. Sign up for Twitter help
    73. 73. Helping you find friends on Twitter
    74. 74. Getting Twitter setup on your mobile phone
    75. 75. Your personal settings and notifications
    76. 76. Customize Twitter profile
    77. 77. Communicate in Twitter by posting tweets
    78. 78. Help with Twitter's homepage layout
    79. 79. How to find Twitter applications
    80. 80. How to search Twitter
    81. 81. Twitter language and other power-user tips
    82. 82. Getting connected with LinkedIn
    83. 83. Link up with LinkedIn
    84. 84. Making connections with LinkedIn
    85. 85. Adding more info to your profile
    86. 86. Searching on LinkedIn
    87. 87. Creating and joining groups
    88. 88. Getting introduced: inbox and introductions
    89. 89. Adding apps to LinkedIn
    90. 90. Your LinkedIn homepage
    91. 91. Keep personal information private
    92. 92. Upgrading your LinkedIn account</li></li></ul><li>Other Resources<br />Dell Social Media for Small Business<br />http://photobucket.com/<br />http://yfrog.com/ (Twitter Photo/Video Sharing)<br />Google Alerts<br />
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