Intro to social networking

Social Media & NetworkingVolume 2
What is foursquare and why do I care? Should I use a Facebook Group or a Fan Page?
These are some of the burning questions of Social Media & Networking.
Powerful connections are taking place online, and if you aren't involved, you are leaving money on the table.

Welcome
Kelly Hornbuckle, Manager of Marketing & Communications, Georgia Restaurant Association
Kaitlin Follrath, Project Manager, GRA ipd
Carl Muth, CEO, FoodserviceResourceAssociates.com

What is Web 2.0?
A perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

Web 2.0 is…

Web 2.0 is… Greater Than the Sum of its Parts

Web 2.0 is… More than just a catch phrase-
It’s a State of Mind!

Why should I join?
According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% use social networking sites (which has more than quadrupled in the past four years).
Propelled by the growth of Facebook Inc. and LinkedIn Corp., social networks are now more popular than e-mailing on the Internet, according to a Nielsen study.
If you want to get to the 18-40 year old demographic, It’s important to go where they hang out.

Web 2.0 is…the New World Order
94% of 18 year olds actively use the internet
June 2008: average number of text messages per user = 188
93% of Americans believe an organization should have a presence on social media sites
85% believe organizations should use these services to interact

Why is Web 2.0 so powerful?
Harnesses “Word of Mouth”
Is Participation Driven
Instantly Updatable in Real Time
“Broadcasts” seeds of info across multiple platforms
Maximizes “Opt-In” Communication
Quick & Easy Info Sharing ->

Old School = NetworkingNew School = Social Networking
Visualize social networking as real networking:
Find a good place to network
Scope out your surroundings
Say your hellos
Listen to the tone of the conversation
Add to the conversation
Monitor the reactions
Don’t want to be too overdressed for the party!

In Other Words
Market – Your Message
Manage – Your Brand
Measure – Your Efforts
… repeat!
Always Use the 3 M’s of Web 2.0

Best Practices
Be Candid, Open, Accessible, Relatable
Provide a Human Face and Voice for Your Organization
Web 2.0 is a Conversation
Lives “Forever” on the Internet ~ So Be Nice

Where do I start?
Facebook - www.facebook.comOver 175 Million Users – 35-50 year-old increased 256%
Twitter – www.twitter.com3rd Most Used Social Media Outlet
LinkedIn – www.linkedin.comOver 35 Million Professionals
Yelp – www.yelp.com 34% of reviews are restaurants. 26 million unique visitors in December 2009, up 60% from 16 million unique visitors in December 2008 - more than 8 million reviews posted worldwide
Google Account for alerts and analytics

Social Network Audiences
Facebook is your Home
LinkedIn is your Office
FourSquare is your Bar
Twitter is your Coffee Shop

Facebook - www.facebook.com
What is Facebook?
Is a free-access social networking website any one can Join.
Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.
The biggest growth spurt for Facebook has been in the category of users from 35 to 49 years of age. (256% Increase)
The study found that of Internet users throughout the world, two-thirds visited a social networking site last year. Of those Palo Alto, Calif.-based Facebook is the leader, with visits every month by 3 of every 10 Internet users, the Nielsen study reports.

Basics
Step 1) Set up an account.
Step 2) Create a profile
Step 3) Upload Photos
Step 4) Find Friends
Step 5) Navigate Facebook

Create a Personal Page

Advanced
1) Set up a Business account
2) Events
3) Email & Website Incorporation
4) Marketing
5) Fans

Practical Application
SIP the Experience
Lindberg Station

Practical Application

Twitter
Like broadcasting your text messages
Can be done from mobile phone
140 characters or less = microblogging
Real time updates
Media darling
Powerful way to give & get information
Opt-In: Followers instead of Friends
www.twitter.com

Key Twitter Terms
Tweet: 140 character message which shows up on your twitter page and in the twitter feed of your followers
Re-Tweet: when you copy something someone else says and give them credit – ex: RT @cmuth “social networking is awesome”
Hashtag: a way to mark key phrases for easy search – ex. #sxsw
@ reply: a way to reply to a fellow twitterer publicly
Direct Message: private 140 character communication
Twitter List: be seen as an expert/information source

Selecting Your Twitter Name
Secure your real name and organization name
Keep it short
Case doesn’t matter
Avoid underscores
You can easily change Full Name, Username is more difficult
Ex: GArestaurants / Kelly Hornbuckle

FourSquare

Using FourSquare for Business
Give the Mayor his/her Due: Imagine the local pizza palace declaring that on any given day…if you are the Mayor of their palace, you and your party dine for free. (Who wouldn’t love to announce that to your friends or the kid’s baseball team?)
Buddy Up: Imagine four or five businesses working together to create a fun scavenger hunt of sorts that requires you check into each locale…and then you enjoy some huge discount or prize package that features all of their offerings.
Newbies Welcome Wagon: When you check into the dry cleaners for the first time, those laundered shirts are just a penny each.
Share the Love: Check in at the local marketing agency and bring a canned good for the food bank. For your trouble, you get a little temporary body art and a chance at winning a big prize.
Online and Off: The local radio station is doing a remote. During the remote, if you check in and show your phone’s screen – you go into a drawing to win front row tickets to the hot concert in town.
Come on Back, Ya’ Hear: Check in at the local coffee house at least 4 times in the course of a month and you get free coffee for the next month.
Check in Specials: Using the Tips area…the local watering hole could offer happy hour specials, buy a beer, get one free specials etc.

FohBoh.com

www.linkedin.com

Set up a LinkedIn profile

Yelp.com

Set Up Google Alerts

Blogs:

Podcasts:
Audio and/or video files which are available over the web through syndication (RSS Feed)
RSS = Really Simple Syndication
Another tool for getting your message out
Be sure to have a plan, but don’t overthink

Online Maps:

Photo Sharing:
Picasa, Flickr, Facebook
Share Picture without Emailing Huge Files

Social Media in the News
Foursquare fans will have new Zagat game
Foursquare, a mobile app that has been rapidly gaining in popularity among hip bar hoppers, has inked a deal with Zagat that could move it into the mainstream. Under the new partnership, restaurant-goers will be able to win badges for checking in at Zagat-rated restaurants in major cities around the country. The New York Times/Bits blog(2/9)
Restaurants turn to Twitter in D.C. snowstorm - Washington Business Journal - Blogger Russell Warnick also did his part to communicate restaurants' status via Twitter. The Endless Simmer writer produced a Google Map showing the restaurants in the 14th Street corridor that were open and closed throughout the weekend, and he released updated versions of the document through Twitter. By Sunday, more than 40 restaurants were reported to be open, according to his map.

Free Resources and Tutorials
Facebook for grownups
Find friends on Facebook
Create your Facebook profile
Facebook applications and news feeds
Setting privacy on your Facebook account
Facebook groups and events
How to upload video to Facebook
Setting up Facebook photo albums
Cleaning up your Facebook profile
Facebook overview and navigation
Blogger Tutorial
Starting a blog
Customize your blog
Customizing your blog
Blog Privacy 101
Publish your first blog entry
Editing or changing your blog posts
Creating a blogging profile
Finding blogs to follow
Making money with your blog
Change the theme of your blog

Free Resources and Tutorials - Continued
Get Twittering - Twitter for Beginners
Sign up for Twitter help
Helping you find friends on Twitter
Getting Twitter setup on your mobile phone
Your personal settings and notifications
Customize Twitter profile
Communicate in Twitter by posting tweets
Help with Twitter's homepage layout
How to find Twitter applications
How to search Twitter
Twitter language and other power-user tips
Getting connected with LinkedIn
Link up with LinkedIn
Making connections with LinkedIn
Adding more info to your profile
Searching on LinkedIn
Creating and joining groups
Getting introduced: inbox and introductions
Adding apps to LinkedIn
Your LinkedIn homepage
Keep personal information private
Upgrading your LinkedIn account

Other Resources
Dell Social Media for Small Business
http://photobucket.com/
http://yfrog.com/ (Twitter Photo/Video Sharing)
Google Alerts

Intro to social networking

by Georgia Restaurant Association

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Intro to social networking Presentation Transcript