GRA May Meeting: On the Menu - Recipes for Success

Welcome to the Georgia Restaurant Association May Meeting

Kat Cole, Vice President, Hooters of America, Inc.
Chair, Georgia Restaurant Association Executive Committee
Chair, Georgia Restaurant Association PAC Board
Welcome

Charles Hoff, Interim CEO, Georgia Restaurant Association
General Counsel, Georgia Restaurant Association
CEO, Law Offices of Charles Y. Hoff
Updates

Hilton Atlanta
Kevin O'Leary, Director of Food & Beverage
Thank Our Meeting Host

AFLAC
We’ve Got You Under Our Wings
Thank Our Sponsors

The Atlanta Journal-Constitution
The Media Solution To Deliver Your Audience
Thank Our Sponsors

Georgia Power
Thank Our Sponsors

Heartland Payment Systems
The Highest Standards | The Most Trusted Transactions
Thank Our Sponsors

Martin & Associates PeopleSource
Putting People and Companies Together
Thank Our Sponsors

U.S. Foodservice
Your Partner Beyond the Plate
Thank Our Sponsors

Kat Cole, Vice President, Hooters of America, Inc.
Chair, Georgia Restaurant Association Executive Committee
Chair, Georgia Restaurant Association PAC Board
Membership Update

The Purpose of “On the Menu”
Membership Update

Thank You to Our Volunteer Membership Committee Leaders
Chair: Joey Powell
On the Menu Chair: Andrea Busse
Membership Update

Previous On the Menu Restaurateur to Restaurateur Best Practices Forums
Feb 2009 – 4th & Swift – Chef/Owner Jay Swift
June 2009 – Sun in My Belly – Chef/Owner Alison LuekerWren
October, 2009 – Muss & Turner’s – Owner Ryan Turner with Executive Chef Todd Mussman
February, 2010 – Jim ‘n Nick’s Bar-B-Q – Brian Lyman
Membership Update

Upcoming On the Menu Restaurateur to Restaurateur Best Practices Forums
June 15th Rosebud Restaurant with Chef/Owner – Ron Eyester
October 19th – PacciRistorante with Executive Chef Keira Moritz
Membership Update

Keisha Carter, Public Affairs Director, Georgia Restaurant Association
Political Advocacy Update

Federal Legislature
Health Care Reform
State Legislature
SB 308 Gun Bill
HB 1456 Credit Card Interchange Fees
Local Government
Increase in permit and Licensing fees
New requirements for retail/foodservice industry
GRA Public Affairs Department

Events
May 20, 11:30AM-1:30PM Gov. Affairs Committee
June 21st Atlanta/Fulton County Hospitality Day
Cobb County Hospitality Day
Rooftop Politics
August 2010-Gubernatorial Debate
3rd Annual Public Affairs Conference Jan 31st-Feb 1st2011
GRA Public Affairs Department

Kelly Hornbuckle, Director of Marketing, Georgia Restaurant Association
Professional Development & Community Involvement Update

The mission of the Georgia Restaurant Association Institute for Professional Development (GRA ipd) is to create a more successful restaurant operator.
We leverage our resources to offer affordable workshops and training.
Workshops Available On Demand
Discuss-GRA.com/Training
About the GRA ipd

Food Costing Workshop
Doug Maranci, Atlanta Restaurant Exchange, Kevin Thompson, The Rebate Group
PCI Compliance & Data Security
Charles Hoff, Hoff Hospitality
Multicultural Management- Understanding Latino Culture
Patty Smitherman, Communicata language Services, LLC
Social Media & Networking
Kelly Hornbuckle, GRA, Carl Muth, Foodservice Resource Associates
Recent Worshops

Special Session: Heath Care Reform
When: June 7, 2010 from 2-4:30pm, Location TBA
Speakers:
Kat Cole, Hooters of America, Inc.
Stan Stout, Popeyes/AFC Enterprises
Patrick Cuccaro, Affairs to Remember Caterers
Kevin Slater, Blue Moon Pizza
Menu Labeling
When: June 29, 2010 from 2pm-4pm, Taco Mac Prado
Speaker:
Charles Hoff JD, MBA, Law Offices of Charles Y. Hoff, PC
Media Training & Crisis Management
Speakers:
Ellen Hartman, Fitzgerald + Co. PR
Anne Reeves Reich
Franchising Your Brand for Long-Term Success
Speaker:
Shawn Spencer, Fran-Systems, LLC
Upcoming Workshops

Legal & Tax: How Best to Grow & Protect Your Concept
Speakers:
Charles Hoff, Hoff Hospitality
Bob Wagner, Net Financials
Increasing Sales & Cutting Expenses
Speaker:
Bob Wagner, Net Financials
How to Avoid EEOC Complaints
Wage & Hour, Tip-Pooling
How to Avoid EEOC Complaints
Speaker:
Joe White, Fried & Bonder
Media Training & Crisis Management
Speakers:
Ellen Hartman, Fitzgerald + Co. PR
Anne Reeves Reich
Franchising Your Brand for Long-Term Success
Speaker:
Shawn Spencer, Fran-Systems, LLC
Upcoming Workshops

Are You At Risk? A PCI Compliance Update
Monday, 05/24/2010 2:00PM - 3:30PMTechnology Pavilion
Charles HoffInterim CEO, Georgia Restaurant Association
Compost: The Quiet Hero
Monday, 05/24/2010 10:00AM -11:30AMRoom S402A
Holly ElmoreCEO & Founder, Elemental ImpactDirector, Zero Waste Zones
Honing Your Edge: Cutting Edge Media Skills For Culinary Professionals
Monday, 05/24/2010 12:00PM - 1:30PMRoom S402B
Virginia WillisPresident, Virginia Willis Culinary Productions, LLC
Winning Share Of Heart – Strategies For Building A Cause Marketing Campaign
Saturday, 05/22/2010 12:00PM - 1:30PMRoom S402A
Sheila G. BennettDirector, Share Our Strength’s Great American Dine Out
Georgians at The NRA Show

The GRA Helped Our Members Raise Over $1.6 Million for Our Community Partners
Chocolate for Cystic Fibrosis Foundation
June 17th, 6-10 pm – www.chocolateforcf.com
Great American Dine Out
September 19-25, www.GreatAmericanDineOut.org
Restaurant Neighbor Awards
Deadline: June 11th
$5,000 Prize
www.restaurant.org
Community Involvement

Q&A
Please Complete Question Cards
Hold Them Up – We Will Collect Them
Questions We Don’t Get to in Today’s Presentation: www.discuss-gra.com/recap
GRA Community Forum: Archived Presentations with Q&A

Chef Jay Swift, 4th & Swift
One the Menu Host: February 17, 2009
Shoe Leather Marketing – Thriving in a Challenging Economy
Tips for Success
Opening during a recession
In-house, low budget marketing plan
Small plates
Menu writing
Seeking a personal connection with the guests
Giving a reason to return
On the Menu: Recipes for Success

Chef Alison Lueker, Sun in My Belly Catering & Event Design
One the Menu Host: June 23, 2009
Catering for Restaurants: Boosting Revenue, Profits and Increasing Customer Satisfaction
Tips for Success
Listen to your client
Stay organized
Know your time line with all event specifics
Hire people who understand the emotional importance of seamless service
Communicate, get feedback for future business
Constantly look for new ways of doing things

Ryan Turner, Muss & Turner’s
One the Menu Host: October 20, 2009
Transparency — The New “Local”: A timeless route to profitability, recession protection and peace of mind.
Tips for Success
Be transparent with your staff and guests
Ask and listen to your staff and guests
Give your staff and guests a reason to care

Brian Lyman, Jim ‘N Nick’s Bar-B-Q
One the Menu Host: February 16, 2010
Spinning Plates – Being Up in a Down Market
Tips for Success
Be L-O-C-A-L... Be Involved “IN” your Community
The 7 P’s or “Always measure twice – saw only once!”
Magic 5 Formula: Happy managers + Happy employees + Happy Guests = Growing Sales 1st, Profits 2nd
Perform “random acts of kindness”, provide “Lagnaippes” ( A little something extra), and teach “moments of truth”
Read & encourage great books like “7 Habits of Highly Effective People”, “Good to Great”, and “The One Minute Manager”

Chef Ron Eyster, Rosebud
On the Menu Host: June 15, 2010, 2-4:30 pm
The New Era of the Neighborhood Restaurant & the Role of the Chef

Q&A
Please Complete Question Cards
Hold Them Up – We Will Collect Them
Questions We Don’t Get to in Today’s Presentation: www.discuss-gra.com/recap
GRA Community Forum: Archived Presentations with Q&A

Deborah Schwartz Griffin, VP of Business Development & Strategic Alliances, Georgia Restaurant Association
Wrap-Up

On the Menu: Restaurateur to Restaurateur Best Practices Forum
Tuesday, October 19th, 2:00-4:30 pm
PacciRistorante with Executive ChefKeira Moritz

20% Discount on Restaurant Membership for New Members though June 30th
Annual Warm Restaurant Referral Incentive
Provide (1) Warm Referral and Restaurant JoinsReceive $25 GRA Member Restaurant Gift Card
Provide (2) Warm Referrals and Restaurants JoinReceive $50 GRA Member Restaurant Gift Card
Provide (5) Warm Referrals and Restaurants JoinReceive 10% Discount on Membership Renewal
For More Information Contact Deborah Schwartz Griffin at Deborah@garestaurants.org or Ryan Costigan - 404.467.9000
Membership Campaign & Drive

Door Prize Drawing
Deborah Schwartz Griffin, VP of Business Development & Strategic Alliances, Georgia Restaurant Association

Networking Reception
Join Us at Point of View Lounge for a Networking Reception & Complimentary Food Tasting

Thank You For Attending the Georgia Restaurant Association May Meeting

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GRA May Meeting: On the Menu - Recipes for Success

by Georgia Restaurant Association on May 28, 2010

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GRA May Meeting: On the Menu - Recipes for Success — Presentation Transcript