Smart Use of Social Media in Recruitment

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My slides from the Social Media In Recruitment Conference on the 19th April 2012 #SMIR

My slides from the Social Media In Recruitment Conference on the 19th April 2012 #SMIR

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  • 1. BrubakerHRCollaborative InsightBHR Gareth Jones Inmate
  • 2. The Smart Use ofSocial MediaSocial Media in RecruitmentConference.19th April 2012 #SMIR
  • 3. We wantedto….
  • 4. “Human social networks andcommunities are both well established,robust social structures that pre datetheir online counterparts by a amillennia. Humans naturallygravitate to and desire theinteractions that these structuresallow. We want to belong”.Dr Michael Wu
  • 5. Takeaway Number One: This is no fad. It is not going away.
  • 6. The power ofthe crowd
  • 7. Insight
  • 8. Increase Revenue Potential
  • 9. Reduce Costs
  • 10. 100% support calls through community No agents or call centresFastest growing telco in the UK Net promoter score of 73
  • 11. “The 300% increase in searchengine placement for top keywords – a natural product of their community’s open, dynamic conversation – is itself worth millions”. Hewlett Packard Community
  • 12. Takeaway Number Two: Conversation is the new currency.
  • 13. If its good enough forcustomers…
  • 14. ..its  good  enough  for  candidates   and  employees  too.  
  • 15. Social is not about websites or marketing
  • 16. This is my place, not yours…
  • 17. “Social is not a stand alonefeature or technology – it’s aculture. It should be integratedin all business processes: Insideand outside of companies.”Dr Michael Wu
  • 18. “Technology is slowly returningus back to the more humanrelationships that a fast pacedworld has pressured us intocompromising.”Dr Michael Wu
  • 19. Get everyone involved inhiring…. …which means giving everyone inside the organisation unlimited, unmonitored and uncontrolled access to social tools. No excuses.
  • 20. You cant be social outside if you are not social inside INNOVATION Marke:ng   HR   FEEDBACK INSIGHT NPD COMMUNITY LOYALTY Product   ADVOCACY Resourcing   Dev   TRUST OPENESS Sales   COLLABORATION
  • 21. Failing to embrace the internalconversation is like putting a MorrisMinor engine in one of these… …it wont work, it will ruin the experience and you will be found out.
  • 22. Don’t build talent communities… …get your employees involved in their own communities, communities that already exist – fish where the fish are.
  • 23. Talk to candidates over socialchannels… …stop ignoring them and embrace the conversation.
  • 24. Stop advertising, start sourcing… …avoid the chronic inefficiencies of “driving applicants” and improve your candidate experience
  • 25. Turn your recruiters intocommunity managers… …forget traditional KPI’s – CV’s, interviews, calls etc. Focus instead on network/ community growth.
  • 26. ‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
  • 27. Employer Brand‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
  • 28. Takeaway Number Three:Big change is coming in recruitment
  • 29. “We  are  in  the   Compuserve-­‐Prodigy-­‐AOL  stage   of  social  media   evolu<on.    It’s   a@er  Netscape  and  before  Google   in  equivalent   internet  <me.” John Sumser
  • 30. Further reading/viewing…The Science of Social: Beyond Hype, Likes and FollowersDr Michael Wu The Starfish and The Spider Ori Brafman and Rod A BeckstromThe Cultural Anthropology of Stack ExchangeJoel Spolsky
  • 31. Thank you! Gareth Jones 07880 742581 @garelaoswww.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com enquiries@brubakerhr.com