“Human social networks andcommunities are both well established,robust social structures that pre datetheir online counterparts by a amillennia. Humans naturallygravitate to and desire theinteractions that these structuresallow. We want to belong”.Dr Michael Wu
Takeaway Number One: This is no fad. It is not going away.
“Social is not a stand alonefeature or technology – it’s aculture. It should be integratedin all business processes: Insideand outside of companies.”Dr Michael Wu
“Technology is slowly returningus back to the more humanrelationships that a fast pacedworld has pressured us intocompromising.”Dr Michael Wu
Get everyone involved inhiring…. …which means giving everyone inside the organisation unlimited, unmonitored and uncontrolled access to social tools. No excuses.
You cant be social outside if you are not social inside INNOVATION Marke:ng HR FEEDBACK INSIGHT NPD COMMUNITY LOYALTY Product ADVOCACY Resourcing Dev TRUST OPENESS Sales COLLABORATION
Failing to embrace the internalconversation is like putting a MorrisMinor engine in one of these… …it wont work, it will ruin the experience and you will be found out.
Don’t build talent communities… …get your employees involved in their own communities, communities that already exist – ﬁsh where the ﬁsh are.
Talk to candidates over socialchannels… …stop ignoring them and embrace the conversation.
Stop advertising, start sourcing… …avoid the chronic inefﬁciencies of “driving applicants” and improve your candidate experience
Turn your recruiters intocommunity managers… …forget traditional KPI’s – CV’s, interviews, calls etc. Focus instead on network/ community growth.
‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
Employer Brand‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
Takeaway Number Three:Big change is coming in recruitment
“We are in the Compuserve-‐Prodigy-‐AOL stage of social media evolu<on. It’s a@er Netscape and before Google in equivalent internet <me.” John Sumser
Further reading/viewing…The Science of Social: Beyond Hype, Likes and FollowersDr Michael Wu The Starﬁsh and The Spider Ori Brafman and Rod A BeckstromThe Cultural Anthropology of Stack ExchangeJoel Spolsky