“Human social networks andcommunities are both well established,robust social structures that pre datetheir online counterparts by a amillennia. Humans naturallygravitate to and desire theinteractions that these structures allow.We want to belong”.Dr Michael Wu
Social is a culture, a movement.The technology is largelyirrelevant and will change. Theimperative is to understand thebigger picture, what is happening- the movement. This will allow youto understand how to make the bestof it, regardless of platform.
“Social media, which consists ofsocial networking sites, content sharingsites, blogs, and micro blogging sites,saw the biggest percentage increase(75 percent) in trust among mediasources.”Edelman Trust Barometer 2012
“Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversationamong their peers about the company and its role in society.” Edelman Trust Barometer 2012
If customers can solve theirown support issues…. ……then surely employees can too?
“We are in the Compuserve-‐Prodigy-‐AOL stage of social media evolu<on. It’s a@er Netscape and before Google in equivalent internet <me.” John Sumser
Back to twitter… ……it is your entry point into the social, real time world.
Have a go…• Log on to www.twitter.com• Search these terms in twitter search bar: – #HR – #ConnectingHR – #traincrimes – #commutinghell – #leadership
Further reading…The Science of Social: Beyond Hype, Likes andFollowersDr Michael Wu The Starfish and The Spider Ori Brafman and Rod A Beckstrom