The Power of Words

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Presentation given at the #ConnectingHR #Unconference on the 16th May 2012

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The Power of Words

  1. 1. Conversation ..is the new currency
  2. 2. EngagementEmpowerment
  3. 3. EngagementEmpowerment
  4. 4. EngagementEmpowerment
  5. 5. “I Trust you”“I hate my boss” “I love my job”“I make my own decisions” “The office sucks”
  6. 6. We need to put words back on the agenda in the form ofconversation. We have already in some places with ourcustomers. But we need to dothis inside the organisation.
  7. 7. “Opening up the water coolerconversation is probably one ofthe biggest opportunities in ourworking lifetimes to improvebusiness performance”Me! February 29th 2012
  8. 8. You cant be social outside if you are not social inside INSIDE OUTSIDE M K T N G INNOVATION INNOVATION FEEDBACK FEEDBACK INSIGHT HR INSIGHT NPD NPD EMPLOYEES CUSTOMERS LOYALTY ADVOCACY LOYALTY ADVOCACY S A L TRUST E TRUST OPENESS S OPENESS COLLABORATION C S COLLABORATION U E S R T V
  9. 9. You cant be social outside if you are not social inside INSIDE OUTSIDE M K T N G INNOVATION FEEDBACK HR INSIGHT NPD HR CUSTOMERS LOYALTY ADVOCACY S A L E TRUST S OPENESS C S COLLABORATION U E S R T V
  10. 10. If its good enough forcustomers…
  11. 11. ..its good enough for employees too.
  12. 12. ‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
  13. 13. Employer Brand‘Leadership isabout the storiesthat are toldabout you – bothpositive andnegative. You’ll bejudged by thosestories more thananything you sayor write.”
  14. 14. “Social media, which consists ofsocial networking sites, contentsharing sites, blogs, and microblogging sites, saw the biggestpercentage increase (75 percent) intrust among media sources.”"" Edelman Trust Barometer 2012 "
  15. 15. “Smart businesses will takeadvantage of this dispersion of authority. They will talk to theiremployees first, and empowerthem to drive the conversation among their peers about the company and its role in society.”" " Edelman Trust Barometer 2012
  16. 16. Conversation ..is the new currency
  17. 17. Thank you!Gareth Jones @garelaos

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