Google case study 2

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Google case study 2

  1. 1. GOOGLE ‘Case Study’ MCOM 4325 Group 7: Krehel, Fittz, Everett, Pfaff, Connor
  2. 2. IDEATION • Founders – Began as a research project in 1996 – Larry Page & Sergey Brin – Ph.D. Students from Stanford University – Began in Merlo Park, CA (in a friend’s garage)
  3. 3. ….LAUNCH • $100,000 check from Andy Bechtolstein (cofounder) • First press release in 1998 covering $25 million shares bought • Moved to Palo Alto, California in 1999 with 8 employees • Page developed “Google Friend’s Newsletter” to inform people/fans about new company
  4. 4. GROWTH • In 2000, ten different language versions of GOOGLE search engine created. • ADWORDS created in order to obtain revenue from advertisements • 2001- Google Images • 2001- Froogle (shop) • 2005- Google Maps • 2006- Acquisition of YouTube
  5. 5. “GOOGLEPLEX” PALO ALTO, CA
  6. 6. STRATEGY • Maintain innovate ideas • Evolve with the industry – (mobile, search and browsers) • FAST-MOVING • Global and International Sales • Continue to evolve and dominate competition – Bing, Yahoo!
  7. 7. BOTTOMLINE • • • • • 53,861 employees 96% of profits come from ads $50.18 billion in sales each year #5 Most Valuable brand Google is the dominant search engine in the United States with 65.6 % of the market share • Market cap $260 Billion • (2012) Total advertising revenue $42.5 Billion

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