http://www.c4q.nyc/upcoming-events/decoding-tech http://www.geekgirlweb.com http://rebeccagarcia.me http://www.coderdojonyc.org Coalition for Queens

1. Personal Branding
Rebecca Garcia
@geekgirlweb

2. Agenda
● Your Identity
● The Proof
● Where to Start
○ Twitter
○ LinkedIn
○ Your Website
● Takeaways
● Q&A

3. Background
● 2015 AskMen 'Top 99
Outstanding Women'
● 2014 Glamour Magazine '35
Women Under 35
● Who Are Changing the Tech
Industry'
● 2013 U.S. White House Champion
of Change for 'Tech Inclusion'
● Featured in April 2015’s Latina
Magazine

5. My Background

6. I ate a
cookie.
#food
Anyone
going to
this event?
#conf

7. What is Personal Branding?
Your Life
+
What You Care About
=
Meaningful Connections

8. Identifying Your Personal Brand
● What do you want to be known for?
● What are your top 3 favorite things?
● What are you passionate about?

9. The Proof
● Non-profit movement
– CoderDojo
● Meeting CoderDojo
NYC co-founder
● Connecting during
events
● Friends in new places!

10. LinkedIn
● Connect with people you’ve met in real life
● See what mutual connections you might have
● Keep your profile up-to-date

12. Twitter Content
● Personal - what I ate, where I am
● Fun/Random - funny cat videos
● Articles/Links - see Twitter as a curated
newsfeed

13. #Hashtags
● For fun – #lol #notreallybutok #lame
● For realsie – #latism #womenintech
1. Use sparingly!
2. Find relevant ones for events & career

14. Followers to Following Ratio
Currently:
● Following 500
● Followers 5000
1. Follow less people than are following you
2. Slowly build your following

15. Building Engagement
● Follow people in your industry or speciality
● Engage with them
● Share articles and attribute them with ‘via @’
● Follow & use relevant hashtags

16. But what if I want to follow more?
Create lists!

17. ‘.’ in front of @ usernames
If you do not put a ‘.’ only those who are
following BOTH accounts will see the tweet.

18. Managing Social Media Accounts
Buffer (it’s FREE!)
Features
● Spacing out items that you want to share
● Suggested items
● Items from news feeds or sites

19. Website
● Links to all your social media profiles
● A few sentences about yourself or your
title/positions
● Keywords: industry
○ i.e. Rebecca is passionate about empowering women
in tech.

22. Takeaways
1. Establish Identity – your personal brand
2. Hashtags – use sparingly
3. Reputation – Follow < than are following you
4. Website – be found easily
5. Engagement – don’t be afraid to reach out!
6. Buffer – free social media management tool

23. @geekgirlweb
Questions?