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Final project pdf

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Transcript

  • 1. CAN’T FIND THE RIGHT WORDS? TRUST HALLMARK. Jennifer Garavaglia New Media Drivers License-Final ProjectSunday, December 2, 2012
  • 2. “WE WILL BE THE COMPANY THAT CREATES A MORE EMOTIONALLY CONNECTED WORLD BY MAKING A GENUINE DIFFERENCE IN EVERY LIFE, EVERY DAY.”Sunday, December 2, 2012
  • 3. “Everyone Has Something They Need To Hear.” Large Target Range --Ages 4-100 Product Variation --Interactive Products --Greeting Cards --Movies --Idea BlogsSunday, December 2, 2012
  • 4. Hallmark That means publishes cards on average in more then 13 million Americans purchase cards are 3 languages 0 purchased in F i v e a single day, and distributes B i l l i o n just in the them in over greeting cards a United year. states! 1 0 countries 0Sunday, December 2, 2012
  • 5. the BIG idea Be simple Trigger emotions More pictures, less words Candid Photographs Have a marketing strategy for all products available Hallmark channel, greeting cards, keepsakes, personalized products, and interactive products. All product campaigns have similar agendas but differ in the individual qualities of each product. Change themes with the seasonsSunday, December 2, 2012
  • 6. Start Every Day Like It’s Your Birthday! ..............Sunday, December 2, 2012
  • 7. Bring Stor ytime to life.Sunday, December 2, 2012
  • 8. * * ** * ** * * Keep the family smiling from
 scene to scene * * * * * *Sunday, December 2, 2012
  • 9. Sunday, December 2, 2012
  • 10. 
 TOO S AND TACTICS Website-Hallmark and Hallmark Corporation Social Media-to promote Facebook and Twitter Instagram-to engage Use of #hashtags and the relationship importance factorSunday, December 2, 2012
  • 11. BUDGET 10% Mobile 5%Content 20% Search Engine Optimization 30% Pay Per Click 5%Email 30% SocialSunday, December 2, 2012
  • 12. “When You Care Enough To Send The Very Best”Sunday, December 2, 2012
  • 13. Hallmark Products Hallmark CorporationSunday, December 2, 2012