Gapingvoid: Effective Visual Strategies for Business

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We live in a visual world. It is why images are the most powerful and effective way to share a message or tell a story. Here's a look at what we do with cartoons and animation and some of the science behind why it works!

Published in: Business, Technology
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  • This presentation pretty much sums up the case for simple, illustrated visuals. I used to do online campaigning for nonprofits and spent quite a lot of time, energy and money on videos that rarely got more than couple of hundred views (the target was in the thousands). Simple graphics however got thousands of likes and hundreds of shares..
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  • I love getting my daily dose of Gapingvoid. It has truly been inspirational. I think with sticky notes and used them to write my first book. This presentation showed me what I've been missing from every boring presentation and meeting I've ever been in. Keep going.
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  • Thanks Douglas... Yeah, I should do more of these Slideshare things...
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  • NICE
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  • Big fans of Gapingvoid (and Hugh). Have several pieces of their artwork hanging on our walls in Hong Kong. Yes, they stand out and yes, they ROCK!
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  • By their mere existence, they spread ideas
  • By their mere existence, they spread ideas
  • By their mere existence, they spread ideas
  • By their mere existence, they spread ideas
  • Hundreds of thousands of very smart people feel Inspired, Energized and Enlightened by Hugh MacLeod’ s work
  • Hundreds of thousands of very smart people feel Inspired, Energized and Enlightened by Hugh MacLeod’ s work
  • Gapingvoid: Effective Visual Strategies for Business

    1. “Effective Visual Strategies & Why They Work”
    2. Neuroscientists tell us that when words and images arecombined together, they are 5 times more memorable than words alone... 5x  
    3. We deliver solutions that will make yourcommunications many times more effective through the use of POWERFUL ILLUSTRATIONS Supercharged with PITHY COPY
    4. “Last year my State of the College Address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable...” - Len Schlesinger, President of Babson College, former co- Chairman of The Limited  
    5. We like to communicate with cartoons and animation...
    6. Get your messages noticed
    7. Honoring Your Brand IDIn fact, these illustrations are powerful social objects for communication.They are infinitely customizable, so theycan look, feel and speak like your brand.
    8. Here’s some of The science Of whyThese visuals are so powerful
    9. Our Deliverables Include •  Cartoon Images •  Animations •  Pithy Copy•  Visual Communications Strategy
    10. Some of our clients Dewar’s
    11. Results that Matter•  It’s worth pointing out that our fixation on quick, powerful communication is particularly suited for socializing change within and outside of an organization...•  This form of communication would be unexpected, and focus on an area where adoption of a few ideas would yield meaningful gains.

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