Social media in china

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Imitating the pioneers, Adapting to the national condition

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Social media in china

  1. 1. Social Media in ChinaImitating the pioneers, Adapting to the national conditionXinfeng GaoLecturer ,College of Fine Arts and CommunicationQingdao Agriculture University,ChinaEmail/Gtalk:colorbird.net@gmail.comFacebook: http://www.facebook.com/gaoxinfeng
  2. 2. How many people use Internet in China?Unit:10 Thousand The Num of Netizen Internet Penetration China Internet Network Information Center:http://www.cnnic.cn
  3. 3. Up to 12/2012 513,000,000 38.3%
  4. 4. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  5. 5. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  6. 6. Most of them are under 40 years old!
  7. 7. Who use the Internet in China?
  8. 8. Most of them are students >30%
  9. 9. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  10. 10. Most of them are live in city >70%
  11. 11. What do they do on the Internet? China Internet Network Information Center:http://www.cnnic.cn
  12. 12. Numerous factors help drive Chinese to engage in social mediaLanguage and CultureGovernment –controlled media policyRural-to-urban migration that has separated familiesThe loneliness of the one-child generationA distrust of information from government-controlled media. “Social Media in China: The Same, but Different” by Thomas Crampton
  13. 13. +6
  14. 14. The Top 6 website in China QQ.COM,the Public Enemies
  15. 15. 19961999
  16. 16. The Top 6 website in China UP TO 09/30/2011 ACTIVE USERS : 711,700,000 USERS ON LINE AT THE SAME TIME: 145,400,000
  17. 17. The Top 6 website in China E-commerce IM Portal Game Client Application Search Video/Audio
  18. 18. The Top 6 website in China BAIDU.COM
  19. 19. 19982000
  20. 20. The Top 6 website in China
  21. 21. The Top 6 website in China
  22. 22. 19952003
  23. 23. The Top 6 website in China 24Hours 3,360,000,000RMB 21 Minute 200,000,000RMB 8 Minute 100,000,000RMBTurnover in 2011-11-11,The Singles’ Day
  24. 24. The Top 6 website in China FOUNDER:Zhidong Wang CURRENT CEO:Guowei Cao NEWS BLOG MICRO-BLOG
  25. 25. 20062009
  26. 26. Sina Weibo allows users to post videos and photos,comment on other people’s updates, and easily add comments when re-posting a friend’s message.And 140 Chinese characters can hold much more information than 140 letters. “Social Media in China: The Same, but Different” by Thomas Crampton
  27. 27. The Top 6 website in China
  28. 28. The Top 6 website in China
  29. 29. 20052006
  30. 30. Longer form content, up to 70% of which Short videos of cute animals is professionally produced or silly domestic mishaps that may be popular among the watchers And Youku often buy the copyright Of the TV shows or movies. Less than 15 minutes per day Chinese spend hours a day on it. spent by Americans on YouTubeMore like online TV stationsor digital video recorders “Social Media in China: The Same, but Different” by Thomas Crampton
  31. 31. The Top 6 website in China
  32. 32. The Top 6 website in ChinaFounder &CEO: Yizhou Chen
  33. 33. 2005 2004
  34. 34. Social Media in ChinaImitating the pioneers, Adapting to the national condition
  35. 35. Xinfeng GaoLecturer ,College of Fine Arts and CommunicationQingdao Agriculture University,ChinaEmail/Gtalk:colorbird.net@gmail.comFacebook: http://www.facebook.com/gaoxinfeng

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