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Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
Essential Tools for Product Managers and Marketers (Oct 2011)
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Essential Tools for Product Managers and Marketers (Oct 2011)

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A refresh of the tools and resources (research/analysis, social monitoring, A/B testing, wireframing, SEO/SEM, etc.) that every Product Manager and Marketer should use or at least know about.

A refresh of the tools and resources (research/analysis, social monitoring, A/B testing, wireframing, SEO/SEM, etc.) that every Product Manager and Marketer should use or at least know about.

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  • 1. Essential Tools for Product Managers and MarketersCONFIDENTIAL
  • 2. Categories • Office Tools • Surveys/Polls • Meetings/Events • Feedback/Crowdsourcing • Collaboration/Wikis • Research/Analysis • Project Management • SEO/SEM • Requirements/Ideas • Email Marketing • Wireframing/Prototyping • Social Networking • Visual Design • Social Monitoring • Analytics • News/Blogs • A/B Testing • Help/Support • User/Beta Testing • Screenshots/TutorialsCONFIDENTIAL 2
  • 3. Essential! Office Tools Analytics Email Marketing Microsoft Office Google Analytics MailChimp Meetings/Events A/B Testing Social Networking Eventbrite KISSmetrics LinkedIn Collaboration/Wikis User/Beta Testing Social Monitoring Confluence UserTesting.com Social Mention Project Management Surveys/Polls News/Blogs Jira Survey Monkey TechCrunch Requirements/Ideas Feedback/Crowdsourcing Help/Support Jira Get Satisfaction Zendesk Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Microsoft Visio Twitter Snagit Visual Design SEO/SEM iStock Photo Google Keyword ToolCONFIDENTIAL 3
  • 4. Up-and-coming! Office Tools Analytics Email Marketing Google Docs Good Data WhatCounts Meetings/Events A/B Testing Social Networking Join.Me Monetate Tumblr Collaboration/Wikis User/Beta Testing Social Monitoring Podio LaunchRock Klout Project Management Surveys/Polls News/Blogs Lighthouse KISSinsights Hacker News Requirements/Ideas Feedback/Crowdsourcing Help/Support Evernote Evly Assistly Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Cacoo Quora Screenr Visual Design SEO/SEM InVision SEMRushCONFIDENTIAL 4
  • 5. Office Tools • Microsoft – Excel – PowerPoint – Word – Outlook – Visio • iWork • Google Docs • Zoho Docs • Think Free • OpenOffice.orgCONFIDENTIAL 5
  • 6. Meetings / Events • WebEx • Dimdim acquired by Salesforce • Skype • Meeting Wizard • Eventbrite • Tungle.me • GoToMeeting • Bridg.me NEW! • Adobe Connect • ZipDX NEW! • Microsoft Lync • Meetin.gs NEW! • Slideshare Zipcast • MeetingBurner NEW! • Backpack • Join.Me NEW! • iChat • YugmaCONFIDENTIAL 6
  • 7. Collaboration / Wikis • Yammer • CubeTree • Confluence • Jive • Google Sites • Central Desktop • MS SharePoint • Thinkfuse NEW! • Salesforce Chatter • OneDesk NEW! • SocialText • Podio NEW! • Wize Hive • WikispacesCONFIDENTIAL 7
  • 8. Project Management • Basecamp • AgileBench • Jira • Liquid Planner • Huddle • SmartSheet • @task • Pivotal Tracker • Microsoft Project • Freedcamp NEW! • Rally Software • Statusboard.me NEW! • Teamly • Lighthouse NEW! • WrikeCONFIDENTIAL 8
  • 9. Requirements / Ideas • Jira • Evernote • Feature Plan • MS OneNote • AgileBench • TeamPulse • Accept360 • UserVoice • SharePoint • Contour • FreeMind • XMind • Mindjet • MindMeister • MindNodeCONFIDENTIAL 9
  • 10. Wireframing / Prototyping Desktop • Gliffy • Microsfot Visio and SketchFlow • ProtoShare • MockupScreens • Creately (Desktop version now too) • SnagIt • ForeUI • Axure • Flowchart.com • iRise • iPlotz • Adobe Flash Catalyst • Pidoco • Adobe Fireworks • IxEdit • FlairBuilder • MockFlow • Justinmind • Google Drawing • OmniGraffle (Mac) • Mockingbird • InVision NEW! Online • Balsamiq Mobile/Tablet • Cacoo • iMockups • Lovely Charts • FieldTest NEW!CONFIDENTIAL 10
  • 11. Visual Design • Adobe Photoshop & • Designers Toolbox Adobe Photoshop • Eye Dropper Elements • Gridiron Flow • Adobe Illustrator • Symbols • Color Scheme Designer • Silk Icons • Smashing Magazine • 99 designs • Colour Lovers • iStock Photo • Icons Galore • Dribbble NEW! • Boxes and Arrows • InVision NEW! • FlowingDataCONFIDENTIAL 11
  • 12. Analytics • Omniture (Adobe) • Nielsen • Google Analytics • ForeSee • Webtrends • KISSmetrics • Coremetrics • Good Data NEW! • Chartbeat • Ducksboard NEW! • Mixpanel • Clicky NEW! • Tableau • Chart.io NEW! • Dart for Publishers • GoSquared NEW!CONFIDENTIAL 12
  • 13. A/B Testing • Google Website • Verster Optimizer • SiteSpect • Adobe Test & Target • Optimost • Visual Website • Fivesecondtest NEW! Optimizer • ABtests.com NEW! • Performable • Monetate NEW! • Unbounce • KISSmetrics • OptimizelyCONFIDENTIAL 13
  • 14. User/Beta Testing Desktop UT • ClickTale • Morae • Mouseflow NEW! • Silverback (Mac) • YouEye NEW! • Usabilla NEW! Online & Remote UT • UserTesting.com Betas • Open Hallway • LaunchRock NEW! • Loop11 • Prefinery NEW! • Concept Feedback • centercode NEW! • Feedback Army • My Beta List NEW! • Userfly • TestFlight NEW! • Tea Leaf Other • Clixpy • BrowserStack NEW! • User Zoom • UXPin • uTest • Crazy EggCONFIDENTIAL 14
  • 15. Surveys / Polls • Survey Monkey • Qualtrics • Zoomerang • Vovici • QuestionPro • Poll Daddy • SurveyGizmo • Polls Boutique • Wufoo • Polls Everywhere • Inquisite • SurveyLegend NEW! • Google Forms • Survey.io NEW! • Adobe FormsCentral • KISSinsights NEW! • UserVoice • Funnel NEW!CONFIDENTIAL 15
  • 16. Feedback / Crowdsourcing • UserVoice • Get Satisfaction • Opinion Labs • Feedback.com • Kampyle • Ideascale • Salesforce • Poptent • evly NEW!CONFIDENTIAL 16
  • 17. Research/Analysis • Compete • LinkedIn • Quantcast • Alexa • comScore • Twitter • Experian Hitwise • TweetDeck NEW! • Scribd • SiteTrail NEW! • Slideshare • Quora NEW! • YouTube • FacebookCONFIDENTIAL 17
  • 18. SEO/SEM Tools • Wordtracker • Google Keyword Tool • Market Samurai • Google Insights Vendors • SEOQuake • LSF Interactive • SEMRush • SEO Inc. • SEOmoz • SEOHaus • SEO Book • Webimax • Bright Edge • SEOP • Keyword Spy • Performics • SpyFu • Bruce Clay • Experian Hitwise • TopSEOs • Search Engine Land • Search Engine WatchCONFIDENTIAL 18
  • 19. Email Marketing • MailChimp • StrongMail • CheetahMail Automation • Constant Contact • Silverpop • Vertical Response • Aprimo • iContact • Infusionsoft • ExactTarget • HubSpot • GetResponse • Eloqua • Silverpop • Marketo • CampaignMonitor • AutoResponse Plus • JangoMail • WhatCountsCONFIDENTIAL 19
  • 20. Social Networking • Facebook • YouTube • Twitter • Foursquare • LinkedIn • Gowalla • Digg • Groupon • Posterous • LivingSocial • Tumblr • Gigya • FriendFeed • Google+ NEW! • Flickr • Janrain NEW!CONFIDENTIAL 20
  • 21. Social Monitoring • Radian 6 • TrustYou NEW! • Lithium • PageLever NEW! • Social Mention • PeopleBrowsr NEW! • Visible Technologies • Research.ly NEW! • WiseWindow • kyoo.com NEW! • BlogPulse • TwentyFeet NEW! • Twitalyzer • Simply Measured NEW! • TwitterCounter • CrowdBooster NEW! • Technorati • IceRocket NEW! • SocialFlow NEW! • BoardTracker NEW! • PeerIndex NEW! • Klout NEW! • TweetDeck NEW! • Qwitter • cotweet • TwitSpark NEW!CONFIDENTIAL 21
  • 22. News/Blogs • TechCrunch • socalTech.com • Mashable • Seth Godin • The Next Web • Betali.st • GigaOM • Flipboard • AllThingsD • News.me • ReadWriteWeb • Newsmix • Alltop • Social Media Examiner • Gizmodo • iMedia Connection • E-Commerce Times • Smashing Magazine • LinkedIn Today • Search Engine Land • Hacker News • Search Engine WatchCONFIDENTIAL 22
  • 23. Help/Support • RightNow • Help Scout • Zendesk • Olark • Assistly • TalkDesk • Get Satisfaction • Supportbreeze • Tender • SnapEngage • HappyFoxCONFIDENTIAL 23
  • 24. Screenshots / Tutorials • Snagit • Skitch NEW! • ScreenFlow (Mac) • Jing • Screenr NEW! • Camtasia • Adobe Captivate • YouTube • Vimeo NEW! • Slideshare • Brainshark NEW!CONFIDENTIAL 24
  • 25. Questions or Comments ?? Jesse Gant @gantjd linkedin.com/in/gantjd slideshare.net/gantjd See 2010 presentationCONFIDENTIAL 25

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