Affect: feelings about stimuli and events,                                                                               r...
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2. a framework for consumer analysis

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2. a framework for consumer analysis

  1. 1. Affect: feelings about stimuli and events, responses can vary and be favorable or unfavorable Cognition: thinking, mental structures Behavior: physical actions that can be observed and measured its the medium in which marketing stimuli are placed Environment: everything external to a mark stra is a set of stimuli placed in consumers, social, physical stimuli consumers environment designed to Consumer Affect and Cognition influence their affect, cognition and behavior consider all three elements in a comprehensive analysis 2. A framework for implications of the reciprocal system any of them may be the starting point for consumer analysis Consumer Analysis consumers and env change continously2. A framework for Consumer Analysis.mmap - 17/11/2010 -

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