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From Shannon to Shay to Shayboarder - Blog U at Tahoe Snowcial
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From Shannon to Shay to Shayboarder - Blog U at Tahoe Snowcial

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On Friday, Jan. 7, Shannon Johnson shared her story and her advice on what some of the biggest hurdles are when setting up shop in the blogosphere. This was the first Blog U at the Tahoe Snowcial.

On Friday, Jan. 7, Shannon Johnson shared her story and her advice on what some of the biggest hurdles are when setting up shop in the blogosphere. This was the first Blog U at the Tahoe Snowcial.

Published in: Technology

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  • 1. About Me Snowboarder: 17 years Resort Industry:14 years Instructor, lifty, receptionist, training director, data entry, web content, copywriter Online Forums: 10 years Product Tester: 4 years Blogger: 3 years Resort Town Living: Washington, Oregon, Colorado, California Currently: Working for Mammoth Mountain Ski Resort Marketing and living in Mammoth Lakes, CA
  • 2. Chapter 1: Once Upon A Time August 19, 2007: Shayboarder.com launches! August 2007: 32 page views, 9 unique visitors, 1 returning visitor Text
  • 3. Chapter 2: Gotta Start Somewhere Finding a Voice Tools Blogging Dedication Networking Content
  • 4. Chapter 3: Making a Difference Content Original, fresh, new, relatable, different. Voice Humble, passionate, personable, honest and real Audience Speaks to average snowboarders who make up the majority of snowboarders but are largely ignored by mainstream media. Staying True Sticking to your philosophy, rules, keeping your integrity
  • 5. Chapter 4: Content Photos/Products from SIA Tradeshow Interviews with Industry Product Reviews Company Visits Snowboard Giveaways! Interaction from one key person that people relate to.
  • 6. Ride Bindings & Boots 2009-2010 - New Shayboarder Stickers! - Riding with Monument Snowboards Day 2 - DC Outerwear 2009-2010 - Riding with Monument Snowboards Day 1 - Flow Bindings 2009-2010 - Snowboard Review: 09-10 Capita Midnight - Ashbury Snowboard Demo at Bear , - Atomic Snowboards 2009-2010 -Steamboat 3/26/09 - Solid Snowboards 2009-2010 - Nitro rips Canyons in Utah - Clean up Cleary for a good cause - Snowboard Review: 09-10 Burton Malolo - And the Capita Indoor Survival Contest winner is - Frequency Review: Issue 7.1 - High Sierra 2009-2010 - K2 Bindings 2009-2010 - Molly Rail Jam Fundraiser Bolton Valley VT - Rome Outerwear 2009-2010 - Steamboat 3/22/09 - Utah Shred-Tacular Film - Winter Park 3/21/09 - Snowboard Review: 09-10 - GNU Park Pickle - Rome Bindings and Boots 2009-2010 - Behind the Graphic: Ephka on 09-10 Capita Snowboards - Behind the Graphic - Steamboat 3/19/09 - K2 Snowboards 2009-2010 - Networking in the Snowboard Industry - Steamboat 3/18/09 - Binding Review: 09-10 Burton Scribe - Steamboat 3/17/09 - Grenade Footwear Spring/Summer 2009 - Steamboat 3/16/09 - Drake Snowboards 2009-2010 - Dragon Optics 2009-2010 - Snowboard Review: 09-10 Nitro Carrara - Bluebird Show: Mike Parillo - Win a Capita Indoor Survival from Shayboarder - Coming home to Colorado - Canyons 3/14/09 - Park City 3/13/09 - The Journey to Utah - Burton Snowboards 2009-2010 - Jibhunt Outerwear 2009-2010 - Raiden Bindings 2009-2010 - POW Gloves 2009-2010 - Steamboat 3/11/09 - Salomon Snowboards 2009-2010 - Binding Review: 09-10 Ride Bandita Contrabands - Snowboard Review: 09-10 MTNOPS Levianthan - Snowboard Review: 09-10 Rome Pusher 1985 - Shayboarder.com sticking up your snowboards! - Sessions Outerwear 2009-2010 - Steamboat 3/8/09 - Tagging along with the SheRide Camp - Spy Goggles 2009-2010 - Technine Snowboards & Bindings 2009-2010 - Love, fame or exposure? - Steamboat 3/6/09 - Burton Bindings 2009-2010 - Snowboard Review: 09-10 Bataleon Enemy - Nomis Outerwear 2009-2010 - Salomon Bindings 2009-2010 - Snowboard Review: 09-10 GNU B-PRO C2 BTX - Ride Snowboards 2009-2010, - Stepchild Snowboards 2009-2010 - Steamboat 3/4/09 - Rome Snowboards 2009-2010 - Steamboat 3/3/09 - Review: Vholdr helmet cam - DC Snowboards 2009-2010 - When does it end? I hope never - Roxy Snowboards 2009-2010 - Shay, Holy Oly and Transworld Business - Snowboard Review: 09-10 MTNOPS Burden March 2009 – 80 Posts
  • 7. Chapter 5: Growth 2007: Page Loads: 9,987 2008: Total page loads: 374,376 2009: Surpassed 1 million total visitors Total page loads: 760, 742 2010: Surpassed 2 million total visitors Total page loads: 1,259,454 11
  • 8. 13
  • 9. Chapter 6: Communicate Away Facebook Twitter Personal Interaction Ask Shay Email
  • 10. Chapter 7: Paying the Bills Year 1: No advertising by choice Out of pocket: A bit with paying for stickers/expenses. Year 2: Opened up limited advertising & tested affiliate advertising Out of pocket: Broke even with stickers/traveling expenses Year 3: Expanded advertising with more options Out of pocket: Ahead with costs & extra income
  • 11. Chapter 8: Balancing Work & Blogging Blog before/after work Honesty and acceptance goes a long way Don’t blog about work...keep it professional If all else fails, block it.
  • 12. Chapter 9: Experiences Gore-Tex Blogger Summit SIA Tradeshow Hugh Hefner Suit Meeting Rad People Freelance Writing Riding with Companies Snowboarding a lot Meeting my idols Job Opportunities Windells Snowboard Camp Doing what I love
  • 13. Let’s Have Fun! Twitter @Shayboarder Shayboarder.com Facebook /Shayboarder [email_address] Questions?

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