Mcdonads final-ppt

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Mcdonads final-ppt

  1. 1. HOTELS AND RESTURANTS Presented By :--- Ajay Kumar ( M--3) Ganesh (M--18) Hina Bajpai (M--20) Kirti Gupta (M--22) Rajeev Kumar (M--38) Smriti Rai (M--52)
  2. 3. MC DONALDS <ul><li>McDonalds is one of the best known brand </li></ul><ul><li>worldwide. It is worlds leading food service provider </li></ul><ul><li>with 31000 restaurants serving in 119 countries </li></ul><ul><li>serving 50 million customers each day. </li></ul><ul><li>McDonald’s entered India in 1996. </li></ul><ul><li>BUSINESS MODEL: </li></ul><ul><li>Franchise Model – Only 15% of the total number of </li></ul><ul><li>restaurants are owned by the Company. </li></ul><ul><li>Act like a retailer and think like a brand </li></ul>
  3. 4. <ul><li>Product Variation: Variety in products ranging </li></ul><ul><li>from Burgers to softies </li></ul><ul><li>McDonalds continuously innovates its products </li></ul><ul><li>Product Innovation: Adapting to Indian </li></ul><ul><li>conditions creating the “CHIKEN MAHARAJA” </li></ul><ul><li>Product Elimination: Removal of Beef flavored </li></ul><ul><li>products </li></ul><ul><li>Menu: Veg, Non Veg, Frozen Desserts, Beverages </li></ul><ul><li>Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff </li></ul><ul><li>Failures:, Fajita, Carrot Sticks, McLean, and the Arch Delux e </li></ul>7 P Analysis Product
  4. 5. Price <ul><li>Pricing includes the list of prices & discount available </li></ul><ul><li>The most important part of marketing mix </li></ul><ul><li>Price determines profit of the product </li></ul><ul><li>Special offer such as happy meal ,Value meal </li></ul><ul><li>Combo meal </li></ul>
  5. 6. Place <ul><li>McDonald's has opened its door in India in October 1996 since then its has open his restaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more </li></ul><ul><li>Fully owned outlets :- Directly selling from McDonalds </li></ul><ul><li>Franchise owned outlets that does selling from different places </li></ul><ul><li>McDonald's mainly consists of the distribution channels the product is available to the customer at the right place , at the right time and in the right quantity </li></ul><ul><li>Offers hygienic environment good ambience and great service </li></ul><ul><li>Started giving internet facilities </li></ul><ul><li>Areas for children where they can play and enjoy with their </li></ul><ul><li>Family and friends </li></ul><ul><li>Spend some quality time together </li></ul>
  6. 7. Promotion <ul><li>Individual communication - Word of mouth, peer group </li></ul><ul><li>Mass communication – Advertisements and child </li></ul><ul><li>amusement activities at outlets, drives and campaigns </li></ul><ul><li>Free distribution of children toys. With every happy meal </li></ul><ul><li>Some of the most famous marketing campaigns of McDonald’s are: </li></ul><ul><li>“ You Deserve a break today, so get up and get away- To McDonald’s” </li></ul><ul><li>“ Aap ke zamane mein ,baap ke zamane ke daam”. </li></ul><ul><li>“ Food, Folks, and Fun” </li></ul><ul><li>“ I’m loving it”. </li></ul>
  7. 8. People <ul><li>The employees in Mc Donalds have a standard uniform. </li></ul><ul><li>Mc Donalds specially focuses on friendly and prompt service to its customers from their employees. </li></ul>
  8. 9. Process <ul><li>The food manufacturing process at Mc Donalds is completely transparent i.e. the whole process is visible to the customers. </li></ul><ul><li>The fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place. </li></ul><ul><li>The customers are invited to check the ingredients used in food. </li></ul>
  9. 10. Physical evidence <ul><li>Mc Donalds focuses on clean and hygienic interiors of its outlets. </li></ul><ul><li>At the same time the interiors are attractive and the fast food joint maintains a proper decorum at its joints. </li></ul>
  10. 11. Segmentation <ul><li>Demographically :- </li></ul><ul><li>1]Cater to kids </li></ul><ul><li>2] youth </li></ul><ul><li>3]Urban upper & Middle class families. </li></ul><ul><li>Geographically :- </li></ul><ul><li>1]Mostly in urban towns and cities </li></ul><ul><li>2]Now opening in 2 and 3 tiers cities </li></ul><ul><li>3]Mostly situated in malls having independent franchises </li></ul><ul><li>Psychographic:- </li></ul><ul><li>1]Place to chill out with friends and families </li></ul><ul><li>2]Place for enjoyment of the kids </li></ul>
  11. 12. <ul><li>TARGET MATKETS </li></ul><ul><li>Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports. </li></ul><ul><li>Exposure to Western food & Culture. </li></ul><ul><li>Move to smaller satellite towns like Gurgaon,Pune. </li></ul><ul><li>Jaipur & Agra to attract foreign tourists.. </li></ul><ul><li>Relatively High Income Groups. </li></ul><ul><li>POSITIONING </li></ul><ul><li>McDonald mein hain kuch baath -a place for an entire family to enjoy. </li></ul><ul><li>To aaj Mac Donald’s ho jaye. </li></ul><ul><li>Mc Donald I’m lovin it. </li></ul><ul><li>DIFFERTATION </li></ul><ul><li>Highlighting Brand, Food & Variety. </li></ul>TARGETING POSITIONIG DIFFERENTATION
  12. 13. SWOT ANALYSIS PLEASE ADD UR POINTS <ul><li>STRENGHTS </li></ul><ul><li>Strong brand recognition </li></ul><ul><li>Strongest International Presence </li></ul><ul><li>Customer Intimacy </li></ul><ul><li>Product innovation </li></ul><ul><li>Supply Chain </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>Expand into Tier1 and Tier 2 cities </li></ul><ul><li>Entry into breakfast category </li></ul><ul><li>Acquisition of other restaurants </li></ul><ul><li>WEAKNESS </li></ul><ul><li>Low depth and width of product </li></ul><ul><li>High overall costs than rivals </li></ul><ul><li>THREATS </li></ul><ul><li>Changing customer lifestyle </li></ul><ul><li>Increase in competition </li></ul>
  13. 14. COMPETITORS ANALYSIS McDonalds Jumbo King Pizza hut Mc Aloo Tikki - 20 Regular Vada Pav - 7 Simple Veg pizza-195 Mc Veggie - 45 Brown Bread Vada Pav-10 Veggie Supreme -345 Mac Chiken Maharaja-99 Butter Vada Pav - 10 Chicken Supreme-360 Value Meal - Chollee vada Pav - 13 Garlic bread platter-90 Happy Meal- Cheese Vada Pav - 16 Soup’s-45 to 80 French fries-38 Schezwan vada pav - 15 Pasta’s-110 Cold Coffee-39 Lassi - 10 Pepsi/7up/Mirinda -40 Iced tea - 25 Mango Lassi - 15 Pizza hut –Royale-80 Soft Serve - 20 Pepsi - 10 Almond Praline-45
  14. 15. Philosophy that drove McDonald's business <ul><li>Quality </li></ul><ul><li>Service </li></ul><ul><li>Cleanliness </li></ul><ul><li>Value </li></ul>
  15. 16. McDonald’s the Future..!! <ul><li>McDonald’s has built his strength in strong brand Customer intimacy Product innovation & Supplier integration </li></ul><ul><li>It has its independent franchisee models in 2 tiers & 3 tiers cities i.e. Pune,Jaipur and many more </li></ul><ul><li>McDonald’s undertakes expansion; plans 40 new stores at Rs 150 cr investment in 2009 </li></ul><ul><li>Coming up with new schemes that suits to every pocket </li></ul><ul><li>Mc-delivery has been started so everyone can be at home and enjoy McDonald's food </li></ul>
  16. 17. BYE BYE SEE YOU AT McDonald's Thanking you

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