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Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
Market Research Report: Wine   ireland - june 2013 by marketresearchreports.biz
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Market Research Report: Wine ireland - june 2013 by marketresearchreports.biz

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With aggregate new product launches declining, flavour innovations similar to those seen in the cider category provide the drinks companies serving the Irish wine industry
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  • 1. Wine - Ireland - June 2013 With aggregate new product launches declining, flavour innovations similar to those seen in the cider category provide the drinks companies serving the Irish wine industry with an opportunity to breathe fresh life into a declining market and create potentially lucrative new revenue streams. table Of Content introduction key Themes Of The Report definition data Sources abbreviations executive Summary the Market figure 1: Total Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 forecast figure 2: Total Wine Sales, By Value, Ioi, Ni And Roi, 2008-18 market Factors taxation On Wine Increases In Ni And Roi poor Harvests Negatively Impacting Global Wine Prices increased Cost Of Living An Issue For Irish Consumers alcohol A Key Component Of In-home Gatherings alcohol Taking A Toll On Irish Health companies, Brands And Innovations the Consumer supermarkets A Key Channel For Purchasing Wine figure 3: Consumers Who Have Bought Wine In The Last Six Months And Where It Was Purchased, Ni And Roi, May 2013 grape Type Most Important Factor When Purchasing Wine figure 4: Factors Considered To Be Important When Buying Wine, Ni And Roi, May 2013 well-known Brands Trusted To Provide A Consistently Good Product figure 5: Agreement With Statements Relating To Wine, Ni And Roi, May 2013 what We Think issues In The Market where Are Irish Consumers Purchasing Wine? what Is The Size Of The Wine Industry In Ireland? what Impact Will The Changes To The Legislation Regarding Alcohol Have On The Wine Industry? who Are The Key Distributors In The Wine Industry In Ireland? Wine - Ireland - June 2013
  • 2. what Are The Alternatives To Consuming Wine? trend Applications guiding Choice why Buy? mintel Futures: Brand Intervention market Overview key Points duty Increases Put Extra Strain On The Market legality Of Wine Tax Rises Questioned poor Harvests Pushing Global Wine Prices Up cost Of Living Also Impacting Consumption Of Wine figure 6: Consumer Price Index, Roi, 2006-13 consumer Prices Decline In Ni figure 7: Consumer Price Index, Uk (inc Ni), Year-on-year Percentage Change, January 2006-13 irish Consumers Prefer Drinking Wine At Home figure 8: Wine Distribution Channels, Share Of Total Market, Roi, 2011 figure 9: Agreement With The Statement ‘a Night Out In A Pub Or Bar Has Become More Expensive’, By Age, Ni And Roi, September 2012 figure 10: Agreement With The Statement ‘i Prefer In-home Events As Opposed To Events/gatherings Outside Of The Home (ie Celebration In A Restaurant)’, Ni And Roi, June 2012 lack Of Disposable Income Contributing To In-home Consumption Of Wine figure 11: Real Household Net Disposable Income, Annual Growth Rates, 2005-11 alcohol’s Impact On Irish Consumers’ Health figure 12: Number Of Alcohol-related Deaths, Ni, 2007-12 tackling Alcohol Misuse In Ireland competitive Context key Points beer Dominates Irish Alcoholic Drinks Market figure 13: Alcoholic Drinks Market Share, Roi, 2012 figure 14: Total Beer Sales, By Value, Ioi, Ni And Roi, 2008-18 cider Sales Set For Decline In 2013 figure 15: Total Cider Sales, By Value, Ioi, Ni And Roi, 2008-18 figure 16: Cider Product Launches In The Uk And Ireland, By Launch Type, 2008-13 market Size And Forecast key Points wine Sales To Continue Declining In 2013 figure 17: Total Wine Sales, By Value, Ioi, Ni And Roi, 2008-18 volume Sales To Increase Despite Value Decline figure 18: Total Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 Wine - Ireland - June 2013
  • 3. on-trade Struggles To Continue In 2013 figure 19: Total On-trade Wine Sales, By Value, Ioi, Ni And Roi, 2008-18 volume Sales On Licensed Premises Also Decline figure 20: Total On-trade Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 off-trade Wine Sales Continue To Grow figure 21: Total Off-trade Wine Sales, By Value, Trade, Ioi, Ni And Roi, 2008-18 off-trade Volumes Set For Growth figure 22: Total Off-trade Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 market Segmentation key Points white Wine Accounts For Half Of Irish Wine Sales figure 23: Total White Wine Sales, By Value, Ioi, Ni And Roi, 2008-18* volume Sales To Increase figure 24: Total White Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 red Wine Sales To Decline Across Ireland figure 25: Total Red Wine Sales, By Value, Ioi, Ni And Roi, 2008-18* volume Of Red Wine Consumed To Increase In 2013 figure 26: Total Red Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 modest Decline Forecast For Rosé Wine Sales In 2013 figure 27: Total Rosé Wine Sales, By Value, Ioi, Ni And Roi, 2008-18* rosé Wine Volumes Edge Up In 2013 figure 28: Total Rosé Wine Sales, By Volume, Ioi, Ni And Roi, 2008-18 strengths And Weaknesses strengths weaknesses companies And Innovations examples Of Innovation number Of New Products Launched Declines figure 29: New Product Launches In The Wine Sub-category, Uk And Ireland, 2008-13 new Product Launches Most Common Despite Struggling Market figure 30: New Product Development In The Wine Sub-category, By Launch Type, Uk And Ireland, 2008-13 producers Focus On Ethical Positioning figure 31: New Product Development In The Wine Sub-category, By Claim Category, Uk And Ireland, 2008-13 company Profiles barry & Fitzwilliam Ltd diageo direct Wine Shipments pernod Ricard (irish Distiller And Dillon Bass) james Nicholson Wine red Nose Wine Wine - Ireland - June 2013
  • 4. the Corkscrew tyrrell & Company (wine Importers) Ltd the Consumer – Location Of Wine Purchases key Points supermarkets Popular For Purchasing White Wine figure 32: Consumers Who Have Bought Wine In The Last Six Months And Where It Was Purchased, Ni And Roi, May 2013 figure 33: Consumers Who Have Bought White Wine In A Supermarket In The Last Six Months, By Gender And Social Class, Ni And Roi, May 2013 one In Five Consumers Purchase White Wine In Pubs And Bars figure 34: Consumers Who Have Purchased White Wine In A Pub/bar/club (or Another Similar Out-of-home Venue), By Gender And Age, Ni And Roi, May 2013 figure 35: Consumers Who Have Purchased White Wine In A Pub/bar/club (or Another Similar Out-of-home Venue), By Marital Status, Ni And Roi, May 2013 irish Consumers Purchasing Red Wine In Restaurants figure 36: Consumers Who Have Bought Red Wine In A Restaurant In The Last Six Months, By Gender And Age, Ni And Roi, May 2013 figure 37: Consumers Who Have Bought Red Wine In A Restaurant In The Last Six Months, By Work Status, Ni And Roi, May 2013 off-licence And Wine Merchant Stores A Key Channel For Red Wine Sales figure 38: Consumers Who Have Bought Red Wine In An Off-licence/wine Merchant (in-store) In The Last Six Months, By Gender And Age, Ni And Roi, May 2013 figure 39: Consumers Who Have Bought Red Wine In An Off-licence/wine Merchant (in-store) In The Last Six Months, By Location, Ni And Roi, May 2013 low Demand Among Irish Consumers Outside Of Red And White Wine figure 40: Consumers Who Have Not Bought Rosé Wine, Champagne, Sparkling Wine Or Low-alcohol Wine In The Last Six Months, Ni And Roi, May 2013 the Consumer – Factors Considered Important When Purchasing Wine key Points type Of Grape Important To Affluent Irish Consumers figure 41: Factors Considered To Be Important When Buying Wine, Ni And Roi, May 2013 figure 42: Consumers Who Consider Type Of Grape (eg Chardonnay, Sauvignon Blanc) To Be An Important Factor When Buying Wine, By Age And Social Class, Ni And Roi, May 2013 ‘cheap’ An Important Factor For Less Affluent Consumers figure 43: Consumers Who Consider 'cheap' To Be An Important Factor When Buying Wine, By Social Class, Ni And Roi, May 2013 figure 44: Consumers Who Consider 'cheap' To Be An Important Factor When Buying Wine, By Work Status, Ni And Roi, May 2013 irish Women Consider Special Offers Important figure 45: Consumers Who Consider Special Offers (eg Three-for-two Etc) To Be Important When Buying Wine, By Gender And Age, Ni And Roi, May 2013 figure 46: Consumers Who Consider Special Offers (eg Three-for-two Etc) To Be Important When Buying Wine, By Work Status, Ni And Roi, May 2013 Wine - Ireland - June 2013
  • 5. recommendations A Key Influence On Irish Consumers figure 47: Consumers Who Consider Recommendations By Friends, Family And Publications To Be Important When Buying Wine, By Age, Ni And Roi, May 2013 figure 48: Consumers Who Consider Recommendations By Friends, Family And Publications To Be Important When Buying Wine, By Where Internet Was Accessed, Ni And Roi, May 2013 four In Ten State Branding Is Important When Buying Wine figure 49: Consumers Who Consider A Well-known Brand Important When Buying Wine, By Gender And Age, Ni And Roi, May 2013 figure 50: Consumers Who Consider A Well-known Brand Important When Buying Wine, By Work Status, Ni And Roi, May 2013 the Consumer – Attitudes Towards Wine key Points well-known Brands Trusted To Provide Good Quality Wine figure 51: Agreement With Statements Relating To Wine, Ni And Roi, May 2013 figure 52: Agreement With The Statement 'i Trust Well-known Brands (eg Blossom Hill, Hardys) To Provide A Consistently Good Quality Product’, By Gender And Social Class, Ni And Roi, May 2013 figure 53: Agreement With The Statement 'i Trust Well-known Brands (eg Blossom Hill, Hardys) To Provide A Consistently Good Quality Product’, By Work Status, Ni And Roi, May 2013 young Consumers View Rosé Wine As Gender-neutral figure 54: Agreement With The Statement ‘rosé Wine Is Suitable For Men And Women’, By Gender And Age, Ni And Roi, May 2013 promotions Encourage Irish Consumers To Switch Brands figure 55: Agreement With The Statement 'i Would Switch From My Favourite Brand If Another Was On Promotion', By Gender And Age, Ni And Roi, May 2013 figure 56: Agreement With The Statement 'i Would Switch From My Favourite Brand If Another Was On Promotion', By Work Status, Ni And Roi, May 2013 children Impact Out-of-home Wine Consumption figure 57: Agreement With The Statement ‘i Am Drinking Less Wine In Pubs And Bars Than I Used To’, By Gender And Children Present In The Household, Ni And Roi, May 2013 figure 58: Agreement With The Statement ‘i Am Drinking Less Wine In Pubs And Bars Than I Used To’, By Age, Ni And Roi, May 2013 wide Range Makes Choosing Wine Difficult For Roi Consumers figure 59: Agreement With The Statement 'the Wide Range Of Wine Available Makes It Difficult To Choose', By Work Status, Ni And Roi, May 2013 lack Of Wine Knowledge Inhibits Young Consumers’ Decision-making figure 60: Agreement With The Statement 'the Wide Range Of Wine Available Makes It Difficult To Choose', By Gender And Age, Ni And Roi, May 2013 appendix ni Toluna Tables figure 61: Consumers Who Have Bought White Wine In The Last Six Months And Where It Was Purchased, By Demographics, Ni, May 2013 figure 62: Consumers Who Have Bought Red Wine In The Last Six Months And Where It Was Purchased, By Demographics, Ni, May 2013 Wine - Ireland - June 2013
  • 6. figure 63: Consumers Who Have Bought Rosé Wine In The Last Six Months And Where It Was Purchased, By Demographics, Ni, May 2013 figure 64: Consumers Who Have Bought Champagne In The Last Six Months And Where It Was Purchased, By Demographics, Ni, May 2013 figure 65: Consumers Who Have Bought Sparkling Wine In The Last Six Months And Where It Was Purchased, By Demographics, Ni, May 2013 figure 66: Consumers Who Have Bought Low-alcohol Wine In The Last Six Months And Where It Was Purchased, By Demographics, Ni, May 2013 figure 67: Factors Considered To Be Important When Buying Wine, By Demographics, Ni, May 2013 figure 68: Factors Considered To Be Important When Buying Wine, By Demographics, Ni, May 2013 (continued) figure 69: Factors Considered To Be Important When Buying Wine, By Demographics, Ni, May 2013 (continued) figure 70: Agreement With Statements Relating To Wine, By Demographics, Ni, May 2013 figure 71: Agreement With Statements Relating To Wine, By Demographics, Ni, May 2013 (continued) figure 72: Agreement With Statements Relating To Wine, By Demographics, Ni, May 2013 (continued) roi Toluna Tables figure 73: Consumers Who Have Bought White Wine In The Last Six Months And Where It Was Purchased, By Demographics, Roi, May 2013 figure 74: Consumers Who Have Bought Red Wine In The Last Six Months And Where It Was Purchased, By Demographics, Roi, May 2013 figure 75: Consumers Who Have Bought Rosé Wine In The Last Six Months And Where It Was Purchased, By Demographics, Roi, May 2013 figure 76: Consumers Who Have Bought Champagne In The Last Six Months And Where It Was Purchased, By Demographics, Roi, May 2013 figure 77: Consumers Who Have Bought Sparkling Wine In The Last Six Months And Where It Was Purchased, By Demographics, Roi, May 2013 figure 78: Consumers Who Have Bought Low-alcohol Wine In The Last Six Months And Where It Was Purchased, By Demographics, Roi, May 2013 figure 79: Factors Considered To Be Important When Buying Wine, By Demographics, Roi, May 2013 figure 80: Factors Considered To Be Important When Buying Wine, By Demographics, Roi, May 2013 (continued) figure 81: Factors Considered To Be Important When Buying Wine, By Demographics, Roi, May 2013 (continued) figure 82: Agreement With Statements Relating To Wine, By Demographics, Roi, May 2013 figure 83: Agreement With Statements Relating To Wine, By Demographics, Roi, May 2013 (continued) figure 84: Agreement With Statements Relating To Wine, By Demographics, Roi, May 2013 (continued) Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries. Contact: M/s Sheela, 90 State Street, Wine - Ireland - June 2013
  • 7. Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.com Website: www.marketresearchreports.biz Wine - Ireland - June 2013

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