Global Business Survey: Ice Cream - UK - June 2013 by marketresearchreports.biz

  • 256 views
Uploaded on


Ice Cream - UK - June 2013
While the ice cream market continues to struggle, sales of frozen yogurt are soaring, with the segment benefiting from its naturally low-fat positioning.
To Read The Complete Report Kindly Visit: http://www.marketresearchreports.biz/analysis/170194
For All Latest Reports Kindly visit: http://www.marketresearchreports.biz





  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
256
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ice Cream - UK - June 2013 While the ice cream market continues to struggle, sales of frozen yogurt are soaring, with the segment benefiting from its naturally low-fat positioning. However, representing less than 1% of the total market, it remains fairly embryonic. This suggests there are lucrative opportunities for ice cream brands to grab a slice of this rapidly expanding sector. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Market Size And Forecast For Uk Retail Value Sales Of Ice Cream, Sorbet And Frozen Yogurt, 2007-17 market Factors gloomy Summer Weather In 2012 Hits The Market figure 2: Summer* Sunshine And Rainfall Trends, 2006-12 ageing Population Set To Hinder The Market companies, Brands And Innovation unilever Brands Dominate The Market figure 3: Brand Shares In The Uk Tubs And Blocks Ice Cream Market, 2013* brands Drive Npd adspend Continues To Ebb the Consumer ice Cream Enjoys High Penetration figure 4: Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, April 2013 special Offers Are The Number One Choice Factor figure 5: Choice Factors When Buying Ice Cream/sorbet/frozen Yogurt, April 2013 ice Cream Benefits From Its Position As An Affordable Indulgence figure 6: Attitudes Towards Ice Cream, Sorbet And Frozen Yogurt, April 2013 for One In Three Users, Ice Cream Only Appeals In Warm Weather figure 7: Barriers To Buying Ice Cream, Sorbet And Frozen Yogurt, April 2013 what We Think issues In The Market how Can Ice Cream Brands Encourage Out Of Season Usage? how Can Ice Cream Brands Boost The Visibility Of The Sector? how Can Brands Boost The Health Credentials Of The Category? Ice Cream - UK - June 2013
  • 2. where Are Growth Opportunities In The Market? trend Application trend: Play Ethic trend: Collective Intelligence mintel Futures: East Meets West market Drivers key Points disappointing Weather In Summer 2012 Dents Demand figure 8: Summer* Sunshine And Rainfall Trends, 2006-12 rising Commodity Prices Put Manufacturers Under Pressure population Shifts Present Challenges And Opportunities figure 9: Trends In The Age Structure Of The Uk Population, 2007-17 families Provide A Boost To The Sector… figure 10: Forecast Adult Population Trends, By Lifestage, 2007-17 however, Household Sizes Are Shrinking figure 11: Uk Households, By Size, 2007-17 socio-economic Shifts To Benefit The Market figure 12: Forecast Adult Population Trends, By Socio-economic Group, 2007-12 And 2012-17 strength And Weaknesses strengths weaknesses who’s Innovating? key Points innovation Levels Remain Low But Stable npd Concentrates On Dairy-based Products figure 13: Npd In Ice Cream, Sorbet And Frozen Yogurt, By Type, 2009-12 frozen Yogurt Npd Looks To Cater To Burgeoning Popularity brands Extend Their Lead In Npd In 2012 figure 14: Npd In Ice Cream, Sorbet And Frozen Yogurt – Branded Vs. Own-label, 2009-12 figure 15: Top Companies In Ice Cream, Sorbet And Frozen Yogurt Market, By Npd, 2009-12 unilever Is A Key Driver Of High-profile Npd while R&r Focuses On The Kids’ Market harnessing The Power Of Brand Extensions the Miniature Trend Gains Momentum flavours Become More Experimental figure 16: Top Ten Flavours Used In Ice Cream, Sorbet And Frozen Yogurt Market, 2009-12 market Size And Forecast Ice Cream - UK - June 2013
  • 3. key Points price Inflation Drives Growth In Ice Cream, Sorbet And Frozen Yogurt Market figure 17: Market Size And Forecast For Uk Retail Volume And Value Sales Of Ice Cream, Sorbet And Frozen Yogurt, 2007-17 the Future Of The Ice Cream, Sorbet And Frozen Yogurt Market figure 18: Market Size And Forecast For Uk Retail Value Sales Of Ice Cream, Sorbet And Frozen Yogurt, 2007-17 figure 19: Market Size And Forecast For Uk Retail Volume Sales Of Ice Cream, Sorbet And Frozen Yogurt, 2007-17 factors Used In The Forecast segment Performance key Points ice Cream Sector Governs The Market figure 20: Uk Retail Value Sales Of Ice Cream, Sorbet And Frozen Yogurt, By Type, 2009-13 multipacks Are Gaining Ground On Tubs And Blocks figure 21: Uk Retail Value Sales Of Ice Cream, By Format, 2009-13 market Share key Points ben & Jerry’s Extends Its Lead Of The Tubs Market figure 22: Brand Shares In Retail Sales Of Tubs/blocks Of Ice Cream, By Value And Volume, 2012 And 2013 magnum Dominates Handheld figure 23: Brand Shares In Retail Sales Of Handheld Ice Cream, By Value And Volume, 2012 And 2013 companies And Products fredericks Dairies general Mills (häagen-dazs) green And Black’s mars r&r unilever brand Research brand Map figure 24: Attitudes Towards And Usage Of Brands In The Ice Cream Sector, March 2013 correspondence Analysis brand Attitudes figure 25: Attitudes, By Ice Cream Brand, March 2013 brand Personality figure 26: Ice Cream Brand Personality – Macro Image, March 2013 figure 27: Ice Cream Brand Personality – Micro Image, March 2013 Ice Cream - UK - June 2013
  • 4. brand Experience figure 28: Ice Cream Brand Usage, March 2013 figure 29: Satisfaction With Various Ice Cream Brands, March 2013 figure 30: Consideration Of Ice Cream Brands, March 2013 figure 31: Consumer Perceptions Of Current Ice Cream Brand Performance, March 2013 figure 32: Ice Cream Brand Recommendation – Net Promoter Score, March 2013 brand Index figure 33: Ice Cream Brand Index, March 2013 figure 34: Ice Cream Brand Index Vs. Recommendation, March 2013 target Group Analysis figure 35: Target Groups, March 2013 figure 36: Ice Cream Brand Usage, By Target Groups, March 2013 group One – Conformists group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists brand Communication And Promotion key Points total Adspend Ebbs From Its 2010 Peak figure 37: Total Advertising Expenditure In The Ice Cream Market, 2009-12 unilever Accounts For The Lion’s Share, Despite Cutting Adspend… figure 38: Advertising Expenditure, By Top Ten Advertisers, 2009-12 while R&r Steps Up Expenditure sainsbury’s, Asda And Tesco Ramp Up Adspend figure 39: Advertising Expenditure, By Media Type, 2009-12 channels To Market key Points multiples Reign Supreme figure 40: Uk Retail Sales Of The Ice Cream, Sorbet And Frozen Yogurt Market, 2009-12 the Consumer – Usage Of Ice Cream, Sorbet And Frozen Yogurt key Points 85% Of Britons Purchase Ice Cream figure 41: Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, April 2013 families Buy The Most Ice Cream figure 42: Consumers Who Have Purchased Ice Cream/sorbet/frozen Yogurt In The Past 12 Months, By Presence Of Own Children And Household Size, April 2013 25-34s Are Important To The Market frozen Yogurts And Sorbets Attract A Young, Affluent Crowd figure 43: Consumers Who Have Purchased Sorbet And Frozen Yogurt In The Past 12 Months, By Age And Socio-economic Group, April 2013 Ice Cream - UK - June 2013
  • 5. repertoire Analysis figure 44: Repertoire Of Types Of Ice Cream/sorbet/frozen Yogurt Bought In The Past 12 Months, April 2013 the Category Is Characterised By Relatively Infrequent Usage figure 45: Frequency Of Eating Ice Cream, Ice Lollies, Sorbet And Frozen Yogurt, April 2013 the Consumer – Choice Factors key Points special Offers Hold The Most Sway On Ice Cream Shoppers figure 46: Choice Factors When Buying Ice Cream/sorbet/frozen Yogurt, April 2013 figure 47: Consumers Who Look For Special Offers/promotions And A Well-known Brand When Choosing Ice Cream/sorbet/frozen Yogurt, By Gender, Socio-economic Group And Presence Of Children, April 2013 the Majority Gravitate Towards Their Favourite Flavour figure 48: Consumers Who Look For Their Favourite Flavour When Choosing Ice Cream/sorbet/frozen Yogurt, By Gender, Presence Of Children And Working Status, April 2013 notable Demand For Premium And All-natural Ingredients figure 49: Consumers Who Look For Premium Ingredients And All-natural Ingredients When Choosing Ice Cream/sorbet/frozen Yogurt, By Age And Socio-economic Group, April 2013 health Attributes Are Of Most Interest To Women figure 50: Consumers Who Look For Low Fat/fat-free, Low Sugar/sugar-free And Reduced Calorie When Choosing Ice Cream/sorbet/frozen Yogurt, By Gender And Age, April 2013 demand For Large Packs Far Outweighs That For Small Packs niche Interest In Ethical Credentials the Consumer – Attitudes Towards Ice Cream, Sorbet And Frozen Yogurt key Points ice Cream Benefits From Its Position As An Affordable Indulgence figure 51: Attitudes Towards Ice Cream, Sorbet And Frozen Yogurt, April 2013 added-value Opportunities For Superfood Ingredients a Third Add Toppings notable Demand For A Wider Range Of Sorbet And Frozen Yogurt 16-24s Most Open To Unusual Flavours And Added Health Benefits figure 52: Consumers Who Are Interested In Buying Ice Cream Featuring Unusual Flavours And With Functional Benefits, By Age, April 2013 meal Deals Could Boost Visibility room For Products With Natural Alternative Sweeteners figure 53: Consumers Who Would Be Interested In Buying Ice Creams/lollies/sorbets Which Use Natural Alternative Sweeteners And Those Who Do Not Like The Taste Of Healthier Or ‘light’ Variants, By Gender And Age, April 2013 the Consumer – Barriers To Ice Cream key Points for One In Three Users, Ice Cream Only Appeals In Warm Weather figure 54: Barriers To Buying Ice Cream, Sorbet And Frozen Yogurt, April 2013 negative Health Perceptions Hinder The Market Ice Cream - UK - June 2013
  • 6. figure 55: Consumers Who Don’t Eat More Ice Cream/lollies/sorbet/frozen Yogurt Because They Are Too High In Fat/sugar, By Gender, Age And Socio-economic Group, April 2013 price Is A Sticking Point For One In Four Users figure 56: Consumers Who Don’t Eat More Ice Cream/lollies/sorbet/frozen Yogurt Because They Are Too Expensive And Consumers Who Have Cut Back On Buying These To Save Money, By Gender And Age, April 2013 ice Cream Is Not Front Of Mind For One In Five space In The Freezer Is An Issue For One In Eight figure 57: Consumers Who Don’t Eat More Ice Cream/lollies/sorbet/frozen Yogurt Because They Take Up Too Much Space In The Freezer, By Age And Household Size, April 2013 appendix – Market Size figure 58: Best- And Worst-case Forecasts For Uk Retail Sales Of Ice Cream, Sorbet And Frozen Yogurt, By Volume, 2012-17 figure 59: Best- And Worst-case Forecasts For Uk Retail Sales Of Ice Cream, Sorbet And Frozen Yogurt, By Value, 2012-17 appendix – Brand Research figure 60: Brand Usage, March 2013 figure 61: Brand Commitment, March 2013 figure 62: Brand Momentum, March 2013 figure 63: Brand Diversity, March 2013 figure 64: Brand Satisfaction, March 2013 figure 65: Brand Recommendation, March 2013 figure 66: Brand Attitude, March 2013 figure 67: Brand Image – Macro Image, March 2013 figure 68: Brand Image – Micro Image, March 2013 figure 69: Profile Of Target Groups, By Demographics, March 2013 figure 70: Psychographic Segmentation, By Target Groups, March 2013 figure 71: Brand Usage, By Target Groups, March 2013 brand Index figure 72: Brand Index, March 2013 appendix – The Consumer – Usage Of Ice Cream, Sorbet And Frozen Yogurt figure 73: Most Popular Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, By Demographics, April 2013 figure 74: Next Most Popular Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, By Demographics, April 2013 figure 75: Other Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, By Demographics, April 2013 figure 76: Most Popular Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, By Demographics, April 2013 figure 77: Next Most Popular Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, By Demographics, April 2013 figure 78: Other Types Of Ice Cream/sorbet/frozen Yogurt Eaten/bought In The Past 12 Months, By Ice Cream - UK - June 2013
  • 7. Demographics, April 2013 figure 79: Repertoire Of Types Of Ice Cream/sorbet/frozen Yogurt Bought In The Past 12 Months, By Demographics, April 2013 figure 80: Frequency Of Eating Tubs/pots Of Ice Cream, By Demographics, April 2013 figure 81: Frequency Of Eating Ice Cream Sticks/bars/cones, By Demographics, April 2013 figure 82: Frequency Of Eating Ice Lollies, By Demographics, April 2013 figure 83: Frequency Of Eating Sorbet/frozen Yogurt, By Demographics, April 2013 appendix – The Consumer – Choice Factors figure 84: Most Popular Choice Factors When Buying Ice Cream/lollies/sorbet/frozen Yogurt, By Demographics, April 2013 figure 85: Next Most Popular Choice Factors When Buying Ice Cream/lollies/sorbet/frozen Yogurt, By Demographics, April 2013 figure 86: Top Ten Claims Used In Ice Cream, Sorbet And Frozen Yogurt, 2009-12 appendix – The Consumer – Attitudes Towards Ice Cream, Sorbet And Frozen Yogurt figure 87: Most Popular Attitudes Towards Ice Cream, Lollies, Sorbet And Frozen Yogurt, By Demographics, April 2013 figure 88: Next Most Popular Attitudes Towards Ice Cream, Lollies, Sorbet And Frozen Yogurt, By Demographics, April 2013 appendix – The Consumer – Barriers To Buying Ice Cream figure 89: Most Popular Barriers To Buying Ice Cream, Lollies, Sorbet And Frozen Yogurt, By Demographics, April 2013 figure 90: Next Most Popular Barriers To Buying Ice Cream, Lollies, Sorbet And Frozen Yogurt, By Demographics, April 2013 Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the most comprehensive collection of market research reports. Marketresearchreports.biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.com Website: www.marketresearchreports.biz Ice Cream - UK - June 2013
  • 8. Ice Cream - UK - June 2013