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Lectures on New Product Development
Ganesh N. Prabhu (http://in.linkedin.com/pub/ganesh-prabhu/10/498/8b6)
An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. These 5 hours of edited lectures from an IIMB class in 2014 cover topics, tools and techniques that are used in the effective design and development of new products. The other 25 hours of case discussions, guest talks & project presentations are excluded in this collection.