CHALLENGES<br />Recession :<br />Luxury Hotels ,Leisure ,Entertainment and Tourism industry are the most affected during recession.<br />Problems:<br />Drastic fall in Occupancy rate .<br />Shorter stay.<br />Under utilized assets/facilities. <br />Challenges :<br />How to bring customers to my hotel ?<br />How to budget the various departments and track them?<br />How to make people spend more in my hotel?<br />What quantity of goods/stock I should hold in my stores?<br />How to cut down on Day to Day Operational Expenses and increase Operating Efficiency?<br /> HOW CAN IT ADDRESS THESE ISSUES ?<br />
FRONT OFFICE<br />IT helps to gather Real Time Information<br />Why people travel ?<br /> - Business <br /> - Holidays / Special Events.<br />Business Intelligence Software :<br />Corporate Relations :(B2B)<br /><ul><li>Identify and collect information of top 100 – 200 MNCs/Organizations present in your city and feed the details in the customer database .
S/W will e-mail (broadcast) the corporate HR about the</li></ul> IT infrastructure in your hotel .<br /><ul><li>Establish a long term relationship with them at discounted price.</li></ul>Automatic news /event update: <br /><ul><li>Notifies the important events to occur in the city in advance.
Based on which the hotel can decide to advertise in the </li></ul>corresponding event website to take initiative ahead of <br />competitors.<br />
FRONT OFFICE<br />Online Booking through Web Application :<br />Back End : Database maintained by Back Office.<br />Features :<br />Facilities and Experience offered. <br />Hotel occupancy rate.<br />Selection of rooms according to their budget /purpose of visit.<br />Benefits : <br />Reduction of Intermediaries :<br />Guests : No speculative prices being charged by the travel agents.<br />Hotels :<br />Save on the Commission paid to travel agents.<br />Economical source of advertisement during recession.<br />Source of income by posting the ads of local travel agents and entertainment (theme parks, theatres, shopping malls)<br />Get information about the guests before their arrival and provide suitable service.<br />
BACK OFFICE<br />Impact of IT : Ease of Accounting /Decision Making<br />Budget Planning and Tracking Module :<br />- Special Data Analytic tools to analyse the past trends and provide budget and advisory for the various departments accordingly.<br /> - Track the usage of funds over a period of time.<br />Space /Asset Management :Identify unutilized asset/space and generate <br />Revenue through short term lease to any outlets.<br />Billing/Invoicing Module:<br />Effective and quick flow of information from various departments.<br />Less chances to miss any service availed by the customer and accurate billing.<br />Better Co-ordination amongst the Departments:<br />Data mining /Analytic Tools :<br /> Results from the Guest Information database can be used to mail the previous guests about the promotion offers and provide the customers with the best service suitable to them.<br />
HOW TO MAKE GUESTS SPEND MORE IN MY HOTEL FACILITIES?<br />
GUEST CARE : IN ROOM TECHNOLOGYHOTEL FACILITY TV CHANNEL <br />HOTEL TV<br />
Exclusive Hotel TV channels : Default TV channel<br />Integration : All Promotion Offers advertised in TV.<br />Ability to select different language:<br />- Integration of selected area CCTV with Television.<br /><ul><li>Information about the facilities of Hotel,Operating hours .
Allows guest to connect their devices with that provided by the hotel.
Weather Updates.</li></ul>Benefits :<br /><ul><li>Hotel revenue from the facility increases.</li></ul>- Revenue from local shopping malls/theme parks/travel agents through advertisements in the Television.<br />
OPERATIONS MANAGEMENT<br />Utility Consumption Application in the Package :<br />Features:<br />Statistics of Power Consumption in various areas of hotel.<br /> - Smart Lighting system .<br />- Remote on /Off Lighting and Air conditioner.<br />Statistics of Water Consumption:<br /><ul><li>Automated water taps.</li></ul>Human Resource Planning Application:<br /><ul><li>Optimal number of room service person to be employed to each</li></ul> department depending on the occupancy rate of the hotel.<br /> - Shift allocation for the employees of the hotel.<br />Security/Vigilance: For close monitoring of operations and safety<br />-More Organized Room service / House Keeping to do lists.<br />- Schedule Tasks <br />
SUPPLY CHAIN MANAGEMENT<br />Vendor Management Module:<br />Linear Programming Techniques Incorporated:<br />Constraints : Consumption Pattern over a period of time (Information obtained from Restaurant billing /Utilities Billing)<br />Optimal Quantity of Stock to be purchased at what price.<br />Integrating suppliers of Hotels: Notifying the suppliers about the Food items/consumable goods <br />Better Quality control techniques by doing IQA/EQA in the system.<br />Ease to get ISO certification.<br />e – Dynamic Pricing<br />Benefits :<br />Integrating Stock auditing /Statistics : Auditing of all the goods moving in and out of the hotel.<br />Reduces waste of food and stock.<br />Ware –house/ Inventory store <br />Transportation & logistics<br />Conventional<br />Supply Chain flow for Hotel industry<br />Auditing<br />