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It In Hotel Industry
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It In Hotel Industry

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    It In Hotel Industry It In Hotel Industry Presentation Transcript

    • DUBAI
      SINGAPORE
      INFORMATION TECHNOLOGY IN STAR HOTELS
      Group 9
    • Environment
      Transportation vendor
      Airline industry
      Electronic industry
      Health Care
      Guest
      Hotel Staff
      Marketing companies
      Travel Agent
      Suppliers
    • CHALLENGES
      Recession :
      Luxury Hotels ,Leisure ,Entertainment and Tourism industry are the most affected during recession.
      Problems:
      Drastic fall in Occupancy rate .
      Shorter stay.
      Under utilized assets/facilities.
      Challenges :
      How to bring customers to my hotel ?
      How to budget the various departments and track them?
      How to make people spend more in my hotel?
      What quantity of goods/stock I should hold in my stores?
      How to cut down on Day to Day Operational Expenses and increase Operating Efficiency?
      HOW CAN IT ADDRESS THESE ISSUES ?
    • ECOSYSTEM
      OPERATION & FACILITIES
      SUPPLY CHAIN
      BACK OFFICE
      GUEST CARE
      FRONT OFFICE
      Functions:
      • In room Technology
      • Customised Room service
      • Booking of Facilities
      Functions:
      • Accounting and Finance
      • Billing
      • Asset Management
      • Data Mining
      Functions:
      • Facilities Maintenance
      • Resource Planning
      • Security vigilance
      Functions :
      • Inventory
      Management
      • Stock Audit
      • Logistics
      • Transportation
      Functions :
      • Reservations
      • Check in /Check out Payments
      • Guest Data Management
      CRM / ERP (Integrating the Different Function Modules)
      IT Infrastucture / Database
    • HOW TO BRING CUSTOMERS TO MY HOTEL ?
    • FRONT OFFICE
      IT helps to gather Real Time Information
      Why people travel ?
      - Business
      - Holidays / Special Events.
      Business Intelligence Software :
      Corporate Relations :(B2B)
      • Identify and collect information of top 100 – 200 MNCs/Organizations present in your city and feed the details in the customer database .
      • S/W will e-mail (broadcast) the corporate HR about the
      IT infrastructure in your hotel .
      • Establish a long term relationship with them at discounted price.
      Automatic news /event update:
      • Notifies the important events to occur in the city in advance.
      • Based on which the hotel can decide to advertise in the
      corresponding event website to take initiative ahead of
      competitors.
    • FRONT OFFICE
      Online Booking through Web Application :
      Back End : Database maintained by Back Office.
      Features :
      Facilities and Experience offered.
      Hotel occupancy rate.
      Selection of rooms according to their budget /purpose of visit.
      Benefits :
      Reduction of Intermediaries :
      Guests : No speculative prices being charged by the travel agents.
      Hotels :
      Save on the Commission paid to travel agents.
      Economical source of advertisement during recession.
      Source of income by posting the ads of local travel agents and entertainment (theme parks, theatres, shopping malls)
      Get information about the guests before their arrival and provide suitable service.
    • HOW TO BUDGET THE VARIOUS DEPARTMENTS?
    • BACK OFFICE
      Impact of IT : Ease of Accounting /Decision Making
      Budget Planning and Tracking Module :
      - Special Data Analytic tools to analyse the past trends and provide budget and advisory for the various departments accordingly.
      - Track the usage of funds over a period of time.
      Space /Asset Management :Identify unutilized asset/space and generate
      Revenue through short term lease to any outlets.
      Billing/Invoicing Module:
      Effective and quick flow of information from various departments.
      Less chances to miss any service availed by the customer and accurate billing.
      Better Co-ordination amongst the Departments:
      Data mining /Analytic Tools :
      Results from the Guest Information database can be used to mail the previous guests about the promotion offers and provide the customers with the best service suitable to them.
    • HOW TO MAKE GUESTS SPEND MORE IN MY HOTEL FACILITIES?
    • GUEST CARE : IN ROOM TECHNOLOGYHOTEL FACILITY TV CHANNEL
      HOTEL TV
    • Exclusive Hotel TV channels : Default TV channel
      Integration : All Promotion Offers advertised in TV.
      Ability to select different language:
      - Integration of selected area CCTV with Television.
      • Information about the facilities of Hotel,Operating hours .
      • Voice based response system /Virtual Tour.
      • Real TimeTraffic Rate.
      • Book facilities online.
      • Video on Demand.
      • VOIP.
      • Online Casino games.
      • Teleconferencing.
      • LAN Gaming
      • Online Menu :Ordering of food/drinks.
      • Allows guest to connect their devices with that provided by the hotel.
      • Weather Updates.
      Benefits :
      • Hotel revenue from the facility increases.
      - Revenue from local shopping malls/theme parks/travel agents through advertisements in the Television.
    • HOW TO CUT COST ?
    • OPERATIONS MANAGEMENT
      Utility Consumption Application in the Package :
      Features:
      Statistics of Power Consumption in various areas of hotel.
      - Smart Lighting system .
      - Remote on /Off Lighting and Air conditioner.
      Statistics of Water Consumption:
      • Automated water taps.
      Human Resource Planning Application:
      • Optimal number of room service person to be employed to each
      department depending on the occupancy rate of the hotel.
      - Shift allocation for the employees of the hotel.
      Security/Vigilance: For close monitoring of operations and safety
      -More Organized Room service / House Keeping to do lists.
      - Schedule Tasks
    • SUPPLY CHAIN MANAGEMENT
      Vendor Management Module:
      Linear Programming Techniques Incorporated:
      Constraints : Consumption Pattern over a period of time (Information obtained from Restaurant billing /Utilities Billing)
      Optimal Quantity of Stock to be purchased at what price.
      Integrating suppliers of Hotels: Notifying the suppliers about the Food items/consumable goods
      Better Quality control techniques by doing IQA/EQA in the system.
      Ease to get ISO certification.
      e – Dynamic Pricing
      Benefits :
      Integrating Stock auditing /Statistics : Auditing of all the goods moving in and out of the hotel.
      Reduces waste of food and stock.
      Ware –house/ Inventory store
      Transportation & logistics
      Conventional
      Supply Chain flow for Hotel industry
      Auditing
    • Suppliers
      Digital Architecture
      Group Analysis
      Hospitality
      Purchasing &
      Supply Chain
      Customer
      Service
      In room
      Services
      Sales &
      Marketing
      Front
      Desk
      Accounting
      & Finance
      Operations Control
      Central
      Reservations
      Leisure SPA’s
      Field
      Sales
      House
      Keeping
      & BMS
      Golf &
      Membership
      Conference &
      banqueting
    • Gracias!
      Thank U!