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Adobe flex + pay pal x = monetization of ria

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  • 1. ADOBE
    FLASH PLATFORM
    SUMMIT
    2010, INDIA
    Adobe Flex + PayPal X = Monetization of RIA
    Ganesh Hegde
    www.X.com
    Twitter:@ganesh_x
  • 2. Agenda
    • What is PayPal X ?
    • 3. Adaptive Platform
    • 4. Using PayPal X SDK with Flash Builder
    • 5. Demo
    • 6. Q & A
  • What makes an application really successful??
  • 7. Rich User Experience
    Good Monetization Strategy
    • Advertising ?
    • 8. What else ?
  • USE CASES
    Various Monetization Models
  • PayPal X
    • Open Global Payments Platform for
    developers
    • Facilitates Payments
    - Pay anyone, receive from anyone !
    • Provides Account Management 
    - Identity, Permissions, Accounts
    • Tools for Information and Reporting
    - Notifications, Search
  • 33. For Developers
  • 34. Simple Send Money
    Basic building block allows merchants to transfer money from one entity to another
    Sample Use Cases: P2P payments, Social Networks, Gaming applications
  • 35. Preapproved Payments
    • Pre-authorization of money transfer from customer (sender) to API caller
    • 36. Allows an API caller to make payments on behalf of a sender within the constraints specified
    • 37. PIN optional for future payments made within the authorized amount
    • 38. Useful for single/multi use, and subscription payments
    C
    Pre Approval
    Sample Use Cases: Pay as you use, Micropayments for Digital goods, Subscriptions
  • 39. The Annoying thing here is…
    User selects “Add Coins & Cash”.
  • 40. Parallel Payments
    • Pay multiple recipients at once
    • 41. Future interactions with each transaction can be separate
    • 42. Enable partnership opportunities
    • 43. Facilitates multiple use cases: marketplace payments, service fees, multi-merchant checkout, and so on
    $10
    $100
    Sender Visibility
    $40
    $50
    Sample Use Cases: Payouts, Disbursements, Affiliate fees, MarketPlaces
  • 44. Chained Payments
    • Instant payment and disbursements
    • 45. Sender sees one payment to primary receiver
    • 46. In one motion, money to secondary receivers sent
    • 47. Supports commission-based payments
    • 48. Facilitates multiple use cases: marketplace payments, service fees, multi-merchant checkout, and so on
    $100
    $10
    $40
    Sender Visibility
    Primary
    $50
    Sample Use Cases: Multi-Merchant Marketplaces, Gaming platform, Referral programs, Property Management (Rent Payments)
  • 49. integration with flex
    • For security reasons API credentials shouldn’t be
    loaded to client machine
    • Get the SDK
    PHP
    .NET
    ColdFusion
    Java
    Ruby
  • 50. Demo
  • 51. API
    WEB
    User
    My RIA
    PreApproveAPI
    Preapproval Key
    Redirect User to PayPal
    Return URL
    User Name = myRIA.api Secondary Receiver [2] = Sec Receiver_2@mail.com
    Password = keep$secret Amount = 50.00
    Signature = 23KJHO5AS09I32SDROR Tracking ID = 234235986
    Sender Email = ghegde@paypal.com Cancel URL = www.FlexRIA.com/home
    Currency = USD Return URL = www.FlexRIA.com/apstore
    Primary Receiver [0] = Prim Receiver@mail.com
    Amount = 100.00
    Secondary Receiver [1] = Sec Receiver_1@mail.com
    Amount = 40.00
    Request
    IPN= https://www.Rental.com/IPN
    Sender Email: ghegde@paypal.com
    Receiver Email: PrimReceiver@paypal.com
    PreApproval Key = PA-84HK2A57FCOP3RW
    Response
    Confidential and Proprietary
    15
    Confidential and Proprietary
    15
    15
  • 52. API
    User
    My RIA
    Pay with PreApprove Key
    Acknowledgement
    Request
    User Name = Rental_admin.api Secondary Receiver [2] = Sec Receiver_2@mail.com
    Password = keep$secret Amount = 50.00
    Signature = 23KJHO5AS09I32SDROR Tracking ID = 234235986
    Sender Email = ghegde@paypal.com Cancel URL = www.PayRent.com/home
    Currency = USD Return URL = www.PayRent.com/apstore
    Primary Receiver [0] = Prim Receiver@mail.com
    Amount = 100.00
    Secondary Receiver [1] = Sec Receiver_1@mail.com
    Amount = 40.00
    Pay Key = PA-84HK2A57FCOP3RW
    Response
    Confidential and Proprietary
    16
    Confidential and Proprietary
    16
    IPN= https://www.Rental.com/IPN
    Sender Email: john_m@mail.com
    Receiver Email: PrimReceiver@paypal.com
    16
  • 53.
  • 54. Q & A
    Let us know what you need!
    (30% of our roadmap is based on your feedback)
    www.x.com
    Twitter: @paypalx, @Ganesh_X
    www.facebook.com/paypalx