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Lez02 Concorrenza, Marketing E Strategie

by professor of marketing at università di Palermo on Nov 23, 2009

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  • PieroIacono1 Piero Iacono, Marketing Advisor at Piero Iacono Credo che i sistemi per competere in un mercato siano sostanzialmente due: sottrarre quote di mercato al concorrente oppure ampliare il mercato. Solitamente, quest'ultima strategia è la migliore perchè incentiva l'innovazione e favorisce la crescita.

    Piero Iacono.
    3 years ago
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Lez02 Concorrenza, Marketing E Strategie Lez02 Concorrenza, Marketing E Strategie Presentation Transcript