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Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
Twitter and Alternative reality games
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Twitter and Alternative reality games

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Twitter and Alternative reality games

Twitter and Alternative reality games

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  • 1. Twitter and Alternative reality games Jure Čuhalev 22. April ’09 Wednesday, April 22, 2009
  • 2. Wednesday, April 22, 2009
  • 3. Buzzwords Real time web ✤ Google killer ✤ Crowdsourcing ✤ Wednesday, April 22, 2009
  • 4. Wednesday, April 22, 2009
  • 5. Interesting problem What happens when your brand is not X but Y? ✤ How do you become brand X? ✤ Wednesday, April 22, 2009
  • 6. Just a hint.. Use real-time Twitter search to engage and talk to costumers ✤ search.twitter.com ✤ Your brand here? PANIC !!! Wednesday, April 22, 2009
  • 7. Wednesday, April 22, 2009
  • 8. http://www.flickr.com/photos/jamescridland/613445810/ Wednesday, April 22, 2009
  • 9. Story time Wednesday, April 22, 2009
  • 10. It’s about conversations Wednesday, April 22, 2009
  • 11. Can we make it a game? ✤ why whould we want to do that? ✤ Wednesday, April 22, 2009
  • 12. Wednesday, April 22, 2009
  • 13. Alternate reality gaming An ARG, also known as an alternate reality game (ARG), is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. http://en.wikipedia.org/wiki/Alternate_reality_game Wednesday, April 22, 2009
  • 14. http://www.flickr.com/photos/celesterc/1212085743/ Wednesday, April 22, 2009
  • 15. Akoha Wednesday, April 22, 2009
  • 16. iPod + Nike = Nike Plus Wednesday, April 22, 2009
  • 17. Wednesday, April 22, 2009
  • 18. South by South West Interactive 15k+ geeks, mostly Web 2.0 scene ✤ Austin, Texas every March ✤ Very high-tech ✤ Wednesday, April 22, 2009
  • 19. http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/ http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/ Wednesday, April 22, 2009
  • 20. Wednesday, April 22, blog.stewtopia.com (CC) Randy Stewart, 2009
  • 21. Assassin http://www.flickr.com/photos/kurioso/3351346295/ Wednesday, April 22, 2009
  • 22. Wednesday, April 22, 2009
  • 23. Foursquare Wednesday, April 22, 2009
  • 24. Wednesday, April 22, 2009
  • 25. jurecuhalev.com @gandalfar Wednesday, April 22, 2009

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