Twitter and Alternative reality games
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Twitter and Alternative reality games

Twitter and Alternative reality games

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Twitter and Alternative reality games Presentation Transcript

  • 1. Twitter and Alternative reality games Jure Čuhalev 22. April ’09 Wednesday, April 22, 2009
  • 2. Wednesday, April 22, 2009
  • 3. Buzzwords Real time web ✤ Google killer ✤ Crowdsourcing ✤ Wednesday, April 22, 2009
  • 4. Wednesday, April 22, 2009
  • 5. Interesting problem What happens when your brand is not X but Y? ✤ How do you become brand X? ✤ Wednesday, April 22, 2009
  • 6. Just a hint.. Use real-time Twitter search to engage and talk to costumers ✤ search.twitter.com ✤ Your brand here? PANIC !!! Wednesday, April 22, 2009
  • 7. Wednesday, April 22, 2009
  • 8. http://www.flickr.com/photos/jamescridland/613445810/ Wednesday, April 22, 2009
  • 9. Story time Wednesday, April 22, 2009
  • 10. It’s about conversations Wednesday, April 22, 2009
  • 11. Can we make it a game? ✤ why whould we want to do that? ✤ Wednesday, April 22, 2009
  • 12. Wednesday, April 22, 2009
  • 13. Alternate reality gaming An ARG, also known as an alternate reality game (ARG), is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. http://en.wikipedia.org/wiki/Alternate_reality_game Wednesday, April 22, 2009
  • 14. http://www.flickr.com/photos/celesterc/1212085743/ Wednesday, April 22, 2009
  • 15. Akoha Wednesday, April 22, 2009
  • 16. iPod + Nike = Nike Plus Wednesday, April 22, 2009
  • 17. Wednesday, April 22, 2009
  • 18. South by South West Interactive 15k+ geeks, mostly Web 2.0 scene ✤ Austin, Texas every March ✤ Very high-tech ✤ Wednesday, April 22, 2009
  • 19. http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/ http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/ Wednesday, April 22, 2009
  • 20. Wednesday, April 22, blog.stewtopia.com (CC) Randy Stewart, 2009
  • 21. Assassin http://www.flickr.com/photos/kurioso/3351346295/ Wednesday, April 22, 2009
  • 22. Wednesday, April 22, 2009
  • 23. Foursquare Wednesday, April 22, 2009
  • 24. Wednesday, April 22, 2009
  • 25. jurecuhalev.com @gandalfar Wednesday, April 22, 2009