Twitter and Alternative reality
    games
    Jure Čuhalev

    22. April ’09


Wednesday, April 22, 2009
Wednesday, April 22, 2009
Buzzwords



         Real time web
    ✤




         Google killer
    ✤




         Crowdsourcing
    ✤




Wednesday,...
Wednesday, April 22, 2009
Interesting problem




         What happens when your brand is not X but Y?
    ✤




         How do you become brand X...
Just a hint..

         Use real-time Twitter search to engage and talk to costumers
    ✤




               search.twitt...
Wednesday, April 22, 2009
http://www.flickr.com/photos/jamescridland/613445810/
Wednesday, April 22, 2009
Story time




Wednesday, April 22, 2009
It’s about conversations




Wednesday, April 22, 2009
Can we make it a game?
    ✤




               why whould we want to do that?
          ✤




Wednesday, April 22, 2009
Wednesday, April 22, 2009
Alternate reality gaming



             An ARG, also known as an alternate reality game (ARG), is
             an interac...
http://www.flickr.com/photos/celesterc/1212085743/
Wednesday, April 22, 2009
Akoha




Wednesday, April 22, 2009
iPod + Nike = Nike Plus




Wednesday, April 22, 2009
Wednesday, April 22, 2009
South by South West Interactive



         15k+ geeks, mostly Web 2.0 scene
    ✤




         Austin, Texas every March
...
http://www.flickr.com/photos/peterprice/3360699450/   http://www.flickr.com/photos/peterprice/3359885181/




              ...
Wednesday, April 22, blog.stewtopia.com
(CC) Randy Stewart, 2009
Assassin




                            http://www.flickr.com/photos/kurioso/3351346295/
Wednesday, April 22, 2009
Wednesday, April 22, 2009
Foursquare




Wednesday, April 22, 2009
Wednesday, April 22, 2009
jurecuhalev.com

                              @gandalfar




Wednesday, April 22, 2009
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Twitter and Alternative reality games

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Twitter and Alternative reality games

  1. 1. Twitter and Alternative reality games Jure Čuhalev 22. April ’09 Wednesday, April 22, 2009
  2. 2. Wednesday, April 22, 2009
  3. 3. Buzzwords Real time web ✤ Google killer ✤ Crowdsourcing ✤ Wednesday, April 22, 2009
  4. 4. Wednesday, April 22, 2009
  5. 5. Interesting problem What happens when your brand is not X but Y? ✤ How do you become brand X? ✤ Wednesday, April 22, 2009
  6. 6. Just a hint.. Use real-time Twitter search to engage and talk to costumers ✤ search.twitter.com ✤ Your brand here? PANIC !!! Wednesday, April 22, 2009
  7. 7. Wednesday, April 22, 2009
  8. 8. http://www.flickr.com/photos/jamescridland/613445810/ Wednesday, April 22, 2009
  9. 9. Story time Wednesday, April 22, 2009
  10. 10. It’s about conversations Wednesday, April 22, 2009
  11. 11. Can we make it a game? ✤ why whould we want to do that? ✤ Wednesday, April 22, 2009
  12. 12. Wednesday, April 22, 2009
  13. 13. Alternate reality gaming An ARG, also known as an alternate reality game (ARG), is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. http://en.wikipedia.org/wiki/Alternate_reality_game Wednesday, April 22, 2009
  14. 14. http://www.flickr.com/photos/celesterc/1212085743/ Wednesday, April 22, 2009
  15. 15. Akoha Wednesday, April 22, 2009
  16. 16. iPod + Nike = Nike Plus Wednesday, April 22, 2009
  17. 17. Wednesday, April 22, 2009
  18. 18. South by South West Interactive 15k+ geeks, mostly Web 2.0 scene ✤ Austin, Texas every March ✤ Very high-tech ✤ Wednesday, April 22, 2009
  19. 19. http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/ http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/ Wednesday, April 22, 2009
  20. 20. Wednesday, April 22, blog.stewtopia.com (CC) Randy Stewart, 2009
  21. 21. Assassin http://www.flickr.com/photos/kurioso/3351346295/ Wednesday, April 22, 2009
  22. 22. Wednesday, April 22, 2009
  23. 23. Foursquare Wednesday, April 22, 2009
  24. 24. Wednesday, April 22, 2009
  25. 25. jurecuhalev.com @gandalfar Wednesday, April 22, 2009
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