Twitter and Alternative reality
games
Jure Čuhalev
22. April ’09
Wednesday, April 22, 2009

Wednesday, April 22, 2009

Buzzwords
Real time web
✤
Google killer
✤
Crowdsourcing
✤
Wednesday, April 22, 2009

Wednesday, April 22, 2009

Interesting problem
What happens when your brand is not X but Y?
✤
How do you become brand X?
✤
Wednesday, April 22, 2009

Just a hint..
Use real-time Twitter search to engage and talk to costumers
✤
search.twitter.com
✤
Your brand here?
PANIC !!!
Wednesday, April 22, 2009

Wednesday, April 22, 2009

http://www.flickr.com/photos/jamescridland/613445810/
Wednesday, April 22, 2009

Story time
Wednesday, April 22, 2009

It’s about conversations
Wednesday, April 22, 2009

Can we make it a game?
✤
why whould we want to do that?
✤
Wednesday, April 22, 2009

Wednesday, April 22, 2009

Alternate reality gaming
An ARG, also known as an alternate reality game (ARG), is
an interactive narrative that uses the real world as a platform,
often involving multiple media and game elements, to tell a
story that may be affected by participants' ideas or actions.
http://en.wikipedia.org/wiki/Alternate_reality_game
Wednesday, April 22, 2009

http://www.flickr.com/photos/celesterc/1212085743/
Wednesday, April 22, 2009

Akoha
Wednesday, April 22, 2009

iPod + Nike = Nike Plus
Wednesday, April 22, 2009

Wednesday, April 22, 2009

South by South West Interactive
15k+ geeks, mostly Web 2.0 scene
✤
Austin, Texas every March
✤
Very high-tech
✤
Wednesday, April 22, 2009

http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/
http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/
Wednesday, April 22, 2009

Wednesday, April 22, blog.stewtopia.com
(CC) Randy Stewart, 2009

Assassin
http://www.flickr.com/photos/kurioso/3351346295/
Wednesday, April 22, 2009

Wednesday, April 22, 2009

Foursquare
Wednesday, April 22, 2009

Wednesday, April 22, 2009

jurecuhalev.com
@gandalfar
Wednesday, April 22, 2009