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Personal branding, social media and pretty pictures
 

Personal branding, social media and pretty pictures

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    Personal branding, social media and pretty pictures Personal branding, social media and pretty pictures Presentation Transcript

    • Personal branding, social media and pretty pictures Jure Čuhalev 16th April ’09 Thursday, April 16, 2009
    • wiki blog linkedin streams twitter shared friends feeds facebook earned media social media citizen journalism identity Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • What’s Twitter Teaching a class about Twitter Thursday, April 16, 2009
    • Some typical Tweets Thursday, April 16, 2009
    • Story time Thursday, April 16, 2009
    • It’s about conversations Thursday, April 16, 2009
    • More conversations Thursday, April 16, 2009
    • How to Twitter 140 characters ✤ To mention someone, use @username ✤ Listening to a presention by @klemenrobnik on how @kiberpipa ✤ video team works. You can @reply people: ✤ @klemenrobnik: so here’s my question.. ✤ Thursday, April 16, 2009
    • Twitter conventions You can ‘re-tweet’ someone: ✤ Thursday, April 16, 2009
    • #hash tags How do make concepts and words more prominent? ✤ You can use #hash tags to define the content. ✤ Listening to a talk by @klemenrobnik at #bclj ✤ #bclj - BarCamp Ljubljana ✤ Anything can be a hash tag. No need to register them. ✤ Yawning at #school while listening to #statistics #spss #fdv ✤ Thursday, April 16, 2009
    • You can #search #hashtags search.twitter.com Thursday, April 16, 2009
    • #amazonfail Thursday, April 16, 2009
    • Lots of usage 9,3M US in March ’09 ~20 M worldwide earthquakes, fires and other natural disasters ✤ fight censorship and military coups ✤ track other conference atteendees ✤ breaking news of all sorts and things that people care about ✤ Thursday, April 16, 2009
    • Fun .. but how can I use this to my advantage? ✤ Thursday, April 16, 2009
    • http://darmano.typepad.com/logic_emotion/ Thursday, April 16, 2009
    • http://darmano.typepad.com/logic_emotion/ Thursday, April 16, 2009
    • http://darmano.typepad.com/logic_emotion/ Thursday, April 16, 2009
    • Networks and Word of Mouth Thursday, April 16, 2009
    • Brands have to listen Each unhappy customer has a big voice suddenly ✤ Things change :-) ✤ Thursday, April 16, 2009
    • Engage and respond Thursday, April 16, 2009
    • Big brands on Twitter Thursday, April 16, 2009
    • Something useful.. .. startup perspective ✤ Thursday, April 16, 2009
    • Monitor your brand You can’t control it. You can just steer it a bit. Maybe add your POV. ✤ Basic monitoring tools ✤ search.twitter.com or dedicated client ✤ Google Alerts ✤ Analytics tools ✤ Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Google Alerts http://www.google.com/alerts/ ✤ Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Can we use this to skyrocket a new business? ✤ Thursday, April 16, 2009
    • Kogi BBQ Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • .. what about personal brands? ✤ Thursday, April 16, 2009
    • Personal/professional blog ✤ Sensible Facebook profile ✤ Good LinkedIn profile ✤ Be very Googlable ✤ Twitter and professional social networks a plus ✤ Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Tools are cheap or free: ✤ blogger.com / wordpress.com ✤ Twitter ✤ Flickr ✤ Facebook / Linkedin ✤ Thursday, April 16, 2009
    • 8 $/ year Thursday, April 16, 2009
    • Moo.com cards ✤ Thursday, April 16, 2009
    • How to pitch yourself ✤ Thursday, April 16, 2009
    • http://www.flickr.com/photos/ 3015675425/ http://www.flickr.com/photos/skatey/3126002544/ Thursday, April 16, 2009
    • http://www.flickr.com/photos/markos/3205229997/ http://www.flickr.com/photos/markos/3205230329/ http://www.flickr.com/photos/markos/3206074478/ Thursday, April 16, 2009
    • illusion of privacy? ✤ Thursday, April 16, 2009
    • StumbleSafely Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Thursday, April 16, 2009
    • Libraries used (both python based) graphication :: http://www.aeracode.org/projects/graphication/ networkx :: http://networkx.lanl.gov/ Thursday, April 16, 2009
    • jurecuhalev.com @gandalfar Thursday, April 16, 2009