Personal branding, social media
and pretty pictures
Jure Čuhalev
16th April ’09
Thursday, April 16, 2009

wiki
blog
linkedin streams
twitter
shared
friends
feeds
facebook
earned media
social media
citizen journalism
identity
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What’s Twitter
Teaching a class about Twitter
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Some typical Tweets
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Story time
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It’s about conversations
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More conversations
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How to Twitter
140 characters
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To mention someone, use @username
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Listening to a presention by @klemenrobnik on how @kiberpipa
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video team works.
You can @reply people:
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@klemenrobnik: so here’s my question..
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Twitter conventions
You can ‘re-tweet’ someone:
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#hash tags
How do make concepts and words more prominent?
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You can use #hash tags to define the content.
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Listening to a talk by @klemenrobnik at #bclj
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#bclj - BarCamp Ljubljana
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Anything can be a hash tag. No need to register them.
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Yawning at #school while listening to #statistics #spss #fdv
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You can #search #hashtags
search.twitter.com
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#amazonfail
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Lots of usage 9,3M US in March ’09
~20 M worldwide
earthquakes, fires and other natural disasters
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fight censorship and military coups
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track other conference atteendees
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breaking news of all sorts and things that people care about
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Fun
.. but how can I use this to my advantage?
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http://darmano.typepad.com/logic_emotion/
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http://darmano.typepad.com/logic_emotion/
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http://darmano.typepad.com/logic_emotion/
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Networks and Word of Mouth
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Brands have to listen
Each unhappy customer has a big voice suddenly
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Things change :-)
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Engage and respond
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Big brands on Twitter
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Something useful..
.. startup perspective
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Monitor your brand
You can’t control it. You can just steer it a bit. Maybe add your POV.
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Basic monitoring tools
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search.twitter.com or dedicated client
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Google Alerts
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Analytics tools
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Google Alerts
http://www.google.com/alerts/
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Can we use this to skyrocket a new business?
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Kogi BBQ
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.. what about personal brands?
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Personal/professional blog
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Sensible Facebook profile
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Good LinkedIn profile
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Be very Googlable
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Twitter and professional social networks a plus
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Tools are cheap or free:
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blogger.com / wordpress.com
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Twitter
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Flickr
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Facebook / Linkedin
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8 $/ year
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Moo.com cards
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How to pitch yourself
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Thursday, April 16, 2009

http://www.flickr.com/photos/
3015675425/
http://www.flickr.com/photos/skatey/3126002544/
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http://www.flickr.com/photos/markos/3205229997/
http://www.flickr.com/photos/markos/3205230329/
http://www.flickr.com/photos/markos/3206074478/
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illusion of privacy?
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StumbleSafely
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Libraries used (both python based)
graphication :: http://www.aeracode.org/projects/graphication/
networkx :: http://networkx.lanl.gov/
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jurecuhalev.com
@gandalfar
Thursday, April 16, 2009