Building Blog Enhancing Widget Jure Cuhalev [email_address]

Web widget is a hack in a system designed to push technical and conceptual boundaries of existing infrastructure

we can make a service that seems to “ understand ” what you’re writing about and can provide better recommendations Contextual technology

Blog enhancing It's a rainy afternoon here. I wish I would have a Persian Kitten to keep me company. What can we add?

Blog enhancing It's a rainy afternoon here. I wish I would have a Persian Kitten to keep me company.

Blog enhancing It's a rainy afternoon here. I wish I would have a Persian Kitten to keep me company. hyperlink + tags, articles videos, maps and other annotations

lots of text lots of platforms Issues how to provide consistent and reliable experience?

2 main approaches

Pre-publish OpenCalais Tagaroo extending Wordpress Zemanta extending Typepad

Post-publish Apture as a Javascript layer Jiglu tag cloud widget (keyword based)

Cross-Domain AJAX Limitation 1 (how to transport lots of text)

Cross-Domain XHR XmlHttpRequest = AJAX security model limits sending large amounts of data over different domains (POST) api.contextual.com myblog.com GET POST

XmlHttpRequest = AJAX

security model limits sending large amounts of data over different domains (POST)

solutions Browser Extensions - own AJAX call Proxy for plugin architectures Pull instead of push Cross-domain Flash Javascript bridge window.name technique they are all hacks

Browser Extensions - own AJAX call

Proxy for plugin architectures

Pull instead of push

Cross-domain Flash Javascript bridge

window.name technique

interface decisions Teach users about Extensions and Toolbars Pull delayed parsing emulate instant gratification (good copy!) Improvise - provide non-contextual suggestions

Teach users about Extensions and Toolbars

Pull

delayed parsing

emulate instant gratification (good copy!)

Improvise - provide non-contextual suggestions

Lots of platforms Limitation II

3rd party web sites limited plugin infrastructure no plugins for hosted platforms (80%) wide range of themes

limited plugin infrastructure

no plugins for hosted platforms (80%)

wide range of themes

solutions Extensions and Toolbars bookmarklets Move reader side

Extensions and Toolbars

bookmarklets

Move reader side

interface decisions Overlaid annotating interfaces rich overlays Off-site dashboard Minimal set of tags of annotations

Overlaid annotating interfaces

rich overlays

Off-site dashboard

Minimal set of tags of annotations

Practical Think Extensions / bookmarklets It’s a hack - anything goes Consider limitations of contextual technology used

Think Extensions / bookmarklets

It’s a hack - anything goes

Consider limitations of contextual technology used

Future W3C: Access Control for Cross-Site Requests OpenSocial for authoring-time widgets Extensions are becoming fundamental part of Browser experience

W3C: Access Control for Cross-Site Requests

OpenSocial for authoring-time widgets

Extensions are becoming fundamental part of Browser experience

Questions? Apture - apture.com Jiglu - jiglu.com Tagaroo - tagaroo.opencalais.com Zemanta - zemanta.com

Apture - apture.com

Jiglu - jiglu.com

Tagaroo - tagaroo.opencalais.com

Zemanta - zemanta.com