Gamification for witi 12.8.11


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The size of the audience reach through social gaming and the proven ability to achieve higher levels of engagement, change behaviors and drive innovation, make gamification a must to consider for today's savvy marketer. With more than 750 million users on Facebook alone, and a demographic that is split almost 50/50 between male and female, the audience reach for gamification rivals any other channel. And if that is not enough, those who engage and are motivated by game mechanics span all age groups. According to Forrester Research, the gamification of marketing strategies will boost consumer engagement and provide long-term value for the participant. Will you be applying gamification to your business or marketing efforts? To help you decide, check out this presentation to learn:

* What gamification is
* Why it works
* How brands are applying it today
* If it is for you
* How to get started

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Gamification for witi 12.8.11

  1. 1. Amy J. Lipton Presentation available for download at SlideShare 5 SECRETS OF MARKETING GAMIFICATION Enhancing the Customer Experience December 8, 2011
  2. 2. <ul><li>114.9 Million U.S. TV Homes for 2010 * </li></ul><ul><li>Sources: </li></ul><ul><li>* Nielsen </li></ul><ul><li>** Techcrunch and Pew </li></ul><ul><li>*** Rovio </li></ul><ul><li>600 Million online social gamer poulation** </li></ul><ul><li>500 Million downloads of Angry Birds in 2 years*** </li></ul><ul><li>Groupon is the fastest growing company ever </li></ul>The Opportunity Is Huge
  3. 3. <ul><li>By 2014 </li></ul><ul><ul><li>70% of large companies will have one gamified app </li></ul></ul><ul><ul><li>A gamified service for consumer marketing or customer retention as important as Facebook** </li></ul></ul><ul><ul><li>Sources: * Forrester Research </li></ul></ul><ul><ul><li>** Gartner Research </li></ul></ul>84% of Marketers Have No Plans to Use Games*
  4. 4. <ul><li>What is gamification? </li></ul><ul><li>Who are gamers? </li></ul><ul><li>Why does it work? </li></ul><ul><li>Who is using it and how </li></ul><ul><li>4 steps for success </li></ul><ul><li>5 Secrets of Marketing Gamification </li></ul><ul><ul><li>to Enhance Customer Experience </li></ul></ul>
  5. 5. <ul><li>The application of gaming concepts to non-gaming experiences </li></ul><ul><ul><li>Game mechanics = badges, points, leaderboards, levels, challenges, achievements, currencies </li></ul></ul><ul><ul><li>Game dynamics = Strategies used in game design to motivate e.g. appointments, avoidance, loyalty </li></ul></ul><ul><li>A top pick for the Oxford Dictionary word of the year </li></ul>What is Gamification ?
  6. 6. <ul><li>53% social gamers are female, 40% of all gamers </li></ul><ul><li>49% age 18-49 </li></ul><ul><li>Wired, mobile and social </li></ul><ul><li>40% of time on Facebook </li></ul>Who are gamers? Sources: Pew Internet Studies, TechCrunch, NPD
  7. 7. <ul><li>Proven ability to: </li></ul><ul><ul><li>Achieve higher levels of engagement </li></ul></ul><ul><ul><li>Change behaviors </li></ul></ul><ul><ul><li>Drive a deeper, more compelling experience </li></ul></ul>Effectiveness of Gamification A ‘Must’ to Consider for Tangible Business Results
  8. 8. Free Lunch Dynamic
  9. 9. Epic Meaning and Communal Discovery Ford used a giant Words With Friends game to reveal a new car
  10. 10. Achievement, Pride, Ownership
  11. 11. Progression and Ownership
  12. 12. Loyalty and Rewards
  13. 13. <ul><li>Understand your business objectives </li></ul><ul><li>Develop a strategy (actions using game mechanics and dynamics to influence behaviors) to meet your objectives </li></ul><ul><li>Measure results </li></ul><ul><li>Reward your participants </li></ul>4 Steps to Success
  14. 14. <ul><li> / </li></ul><ul><li> CKqSv4Dm2qwCFYXrKgodFAIHqg </li></ul><ul><li> / </li></ul><ul><li> home </li></ul><ul><li> </li></ul><ul><li>http :// / </li></ul>Resources
  15. 15. THANK YOU !! Amy J. Lipton
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