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Utilizing twitter in the organization.
- What is twitter
- Tips on twitter usage
- Integrating twitter into a website / intranet
- Competitive Intelligence
- Customer Feedback / Customer service
- hash tags
- Who is using twitter well
- Twitter in the library

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  • 1. Utilizing micro blogging in an organization. Guy Mason LIS student at DU gampgamp at gmail.com Twitter.com/gampgamp
  • 2. What is twitter?
    • 140 character micro-blog
    • Share links
    • Ask questions
    • Update status (what you’re working on, doing)
    • Make observations
    • Replies and direct messages “@” and “d”
  • 3. Subscribe
    • From a mobile phone: text “follow gampgamp” to 40404
    • From the web: twitter.com
    • Various twitter applications and tools
  • 4. Integrating Twitter Search
    • Terms can be searched and the results added to a website in real time
    • Search for phrases or custom tags “#tag”
    • Add the feed from twitter search to your site
    • Competitive Intelligence, Feedback, intranet
    • See what people are saying about you or your organization
    • Search.twitter.com
    • akTwitter
  • 5. Brightkite
    • Local company
    • Location based micro-blogging service
    • Brightkite Wall integrates twitter
    • DU Wall
  • 6. Twitter in the news
    • Mumbai
    • Flight 1549
    • 2009 Victorian Bushfires
    • http://twitter.com/BreakingNewsOn
  • 7. DU twitter accounts
    • http://twitter.com/dupenrose
    • http://twitter.com/uofdenver
  • 8. Commercial twitter accounts
    • http://twitter.com/comcastcares
    • http://twitter.zappos.com/employee_tweets
    • http://twitter.com/southwestair
    • http://twitter.com/wholefoods
    • http://twitter.com/wsferries
    • http://twitter.com/jetblue
    • http://twitter.com/thehomedepot
  • 9. Library / KM related tweeters
    • http://twitter.com/snowded
    • http://twitter.com/desertlibrarian
    • http://twitter.com/DavidGurteen
    • http://twitter.com/GurteenQuotes
    • http://twitter.com/sabram
    • http://twitter.com/libraryman
    • http://twitter.com/marcyjr
  • 10. Tips
    • Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
    • Ask questions. Twitter is GREAT for getting opinions.
    • Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
    • Source: Chris Brogan’s Blog