About Us• Specializing in Augmented Reality (AR) technology on mobile,tablets, desktops, online, kiosks and big screens• 60+ AR applications developed till date.• Partnered with Hindustan Times for "arplus" Augmented RealityBrowser• World’s Biggest AR campaign using Layar Vision. Client: FORDIndia.• Worlds First implementation of AR on a Diorama for HindustanPetroleum.• 1st & Only Indian company to have Certified Developerstatus• 1st & Only Indian company to be part of Partner Network
About Us• Among Speakers at ad:tech 2013, New Delhi• Among Top 15 Finalists in TechSparks 2012.• Among Top 6 Startups in Google for Entrepreneurs 2012.• Among Top 9 Startups in QPrize 2012, by Qualcomm.• Featured in CNBC TV 18 Young Turks, Rediff Get Ahead,Entrepreneur India magazine, Yourstory.in etc…
Awards & AccoladesTop 16 Finalists inTechSparks 2012Top 6 Startups inGoogle forEntrepreneurs 2012Top 9 Startups inQPrize 2012, byQualcomm-----------------------------------------------------------------------------------------------------We’ve featured in here as well!Click on anyimage toknow more
Augmented Reality at Glance• Augmented Reality is the among the Top Ten disruptive technologies of thefuture - Gartner report.• Augmented Reality market to be worth $600 bn by 2016. –Semico Research.(Financial Times, 17th Sep 2012)• More than 864m mobile devices will be equipped with augmented realitytechnology by 2014. • More than 103m cars could have some form of AR technology embedded by2020. • “Mobile augmented reality (AR) is on the verge of becoming a powerful toolthat e-Business professionals can use to engage consumers all the waythrough their purchase journey.” -Forrester Research
World’s Smartest AR Browser
• Augmented Reality Platform• Works on the latest Image Tracking technologybased on Cloud Recognition• Supports 1 Million + trackable images at atime.• Supports many different AR campaign types.
Works Across Various Mediums
• Client: Ford India• Agency: MadHouse India, Wunderman• 4-5 Million Readers• Ads published across 9-Indian Newspapers• AR enabled Brochures in 230 dealerships• 30000+ viewsFord Fiesta
Hindustan Times• Partnered with Hindustan Timesto launch “arplus” – AugmentedReality Browser• Watch Videos, pictures and moreof your favorite Bollywood celebs• Social Media Sharing
HT City• Augmented Reality experience added to HT City.• Users download arplus app and experience page3events images & videos by scanning images in HT City
Hindustan (Hindi)• New Year Special Edition of Hindustan(Hindi) was augmented using arplus.• User could scan the pictures and watch slideshows of the top 10happenings/celebrities of 2012.
Intel India• Intel promoted its new 3rd Gen Processors in collegescampuses across India• Using layar, user scans the posters in colleges’ premises• User experiences new discoveries of Intel powered laptopsand shares them on social media
Wipro• Wipro’s Green initiatives are powered by AugmentedReality• Employees & visitors scan AR enabled posters in Wiprooffices across various countries and experience Greeninitiatives taken by Wipro for sustainability
Hindustan Petroleum• Client: Hindustan Petroleum Limited• Agency: Pavilions and Interiors• Use of Augmented Reality for the first time on a Diorama• 2-iPads were fitted on swivel stands.• Users could rotate the iPads and experience hidden content byscanning different parts of the Diorama.
Ford Figo• Client: Ford India• Agency: Wunderman• Ford promoted the New Figo bundled with exciting new features• First AR enabled campaign in India showcasing 360 degreepanoramic interiors of the car• User moves his/her phone in any direction to see the interiors of theNew Ford Figo
ad:tech 2013• Partnered with adtech 2013 at New Delhi• All Exhibitors & Sponsors logo augmented• User scans any logo using layar to view more infoabout the company
Set Wet• Use scans one of the 6 Deodorant Cans from Set Wet• A Video of girl/model plays.• User then sees some tips for a Date, and selects one of themodels.• User then answers few questions and gets his score.
STC Lead• Client: Saudi Telecom• Agency: Interesting Times, Lebanon• The LEAD app was pre-installed in 60 Samsung Galaxy Note phones gifted to the60 higher Management delegates during the LEAD conference in 2012.• Users could scan posters in the conference venue to answer hiddenquestions/surveys.• Other Features: Event Video, Speaker Videos, Agenda, Box Integration for filesharing, Screen sharing using Join.me integration, User comments.
Pulp Strategy• Client: Pulp Strategy• Pulp Strategy printed a Notebook with 10 separators, with 1 picture printedon each separator.• The Notebooks were distributed among delegates at anAdvertising/Marketing conference in Singapore.• Users could scan the pictures and experience floating 3D buttons to watchvideos, visit website, or share on social networks.