Gamification: WTF?!?

Gamification: WTF?!? Prof. Kevin Werbach werbach@wharton.upenn.edu Gamification: Practical Advice from Game Developers The Wharton School, Univ. of Pennsylvania October 3, 2011

Games are Big•  97% of kids 12-17 play videogames (Pew 2008)•  Games industry: $66 billion worldwide (DFC 2011), or double Hollywood box office revenues –  Online sales to surpass retail in 2013•  Social games: $1.25 billion (Inside Network 2011)•  Virtual goods: $7.3 billion globally (In-Stat 2010), over $2 billion U.S. (Inside Network 2011)

Gamification is Big… or is it? “Gartner Group projects [gamification] will account for 50% of all innovation in the world’s biggest enterprises by 2015….” http://gamification.co/2011/09/20/a-teachable-moment/“By 2015, more than 50 percent of organizationsthat manage innovation processes will gamifythose processes.” http://www.gartner.com/it/page.jsp?id=1629214 “Gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business….” http://www.bogost.com/blog/gamification_is_bullshit.shtml

Welcome to the grey,hopeless wasteland!

Gamification is Not:•  Actual games –  Although the line is blurry!•  (Just) points, badges, and leaderboards•  Anything that uses a game mechanic•  Limited to marketing, or to business

Gamification is…The use of game elementsand game design techniquesin non-game contexts.

Time to GetSerious

Fill in the Blank:•  Gamification is a form of _________________

Fill in the Blank:•  Gamification is a form of _________________ Loyalty program

Fill in the Blank:•  Gamification is a form of _________________ Loyalty program Game development

Fill in the Blank:•  Gamification is a form of _________________ Loyalty program Game development Motivational design

•  In which case, we should listen more to the: Loyalty program Marketing practice Game development Game designers Motivational design Psychologists

And Now, the Main Event!•  Moderator: Chris Grant (Joystiq)•  Jesper Juhl (NYU)•  Eric Goldberg (Crossover Technologies)•  Margaret Wallace (Playmatics)•  Ethan Mollick (Wharton MGMT)•  Frank Lee (Drexel)

http://paper.li	107
http://tweetedtimes.com	37
http://us-w1.rockmelt.com	9
http://a0.twimg.com	7
http://www.twylah.com	4
https://si0.twimg.com	2
https://twitter.com	2

Gamification: WTF?!?

by gamifyforthewin on Oct 04, 2011

Accessibility

Categories

Upload Details

Usage Rights

7 Embeds 168

Statistics

Gamification: WTF?!? Presentation Transcript