Gamification in a Broader Context: 
Corporate Research/Enterprise Use


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  • Show baby name; talk about 1000’s of blog entries and the gamelike behaviors .. Also talk about the affordance
  • one liner : ... such as building a machine that can beat the masters of popular trivia game show

Transcript

  • 1. Gamification in a Broader Context: Corporate Research/Enterprise Use Irene Greif IBM Research August 8, 2011
  • 2.
    • Global “Venture Research” program (large scale deployments)
    • Platform for experiments – incentives, gamification, adoption
    Enterprise Internet Crowdsourcing IBM's Center for Social Software
  • 3. Surprising Phenomenon: Baby Name Wizard interactive visualizition evoked gamelike bahvior on the web
  • 4. Baby Name inspired many Eyes making it fun to explore “serious” data
  • 5.
  • 6. Experiments on an enterprise social networking system
  • 7. Increased participation with points: But some people objected Rosta is a worker bee with 445 points
  • 8. Increasing participation through peer recognition was more acceptable AND got contributions frorm lurkers
  • 9. A Gamification Spectrum TimeFlash: making serendipity the norm Exploring gamification from the outset Varying Comfort Level on Spectrum
  • 10. Inward Bound: Collaborative Virtual Games effective for team-building and increased trust
  • 11. Games can motivate breakthrough research www.ibm.com/watson