Gamification in a Broader Context: Corporate Research/Enterprise Use Irene Greif IBM Research August 8, 2011
<ul><li>Global “Venture Research” program (large scale deployments)  </li></ul><ul><li>Platform for experiments – incentiv...
Surprising Phenomenon:  Baby Name Wizard interactive visualizition evoked gamelike bahvior on the web
Baby Name inspired many Eyes making it fun to explore “serious” data
Experiments on an enterprise social networking system
Increased participation with points:  But some people objected Rosta is a worker bee with 445 points
Increasing participation through peer recognition was more acceptable AND got contributions frorm lurkers
A Gamification Spectrum TimeFlash:  making serendipity the norm Exploring gamification from the outset Varying Comfort Lev...
Inward Bound:  Collaborative Virtual Games effective for team-building and increased trust
Games can  motivate breakthrough  research www.ibm.com/watson
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Gamification in a Broader Context: 
Corporate Research/Enterprise Use


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  • Show baby name; talk about 1000’s of blog entries and the gamelike behaviors .. Also talk about the affordance
  • one liner : ... such as building a machine that can beat the masters of popular trivia game show
  • Gamification in a Broader Context: 
Corporate Research/Enterprise Use


    1. 1. Gamification in a Broader Context: Corporate Research/Enterprise Use Irene Greif IBM Research August 8, 2011
    2. 2. <ul><li>Global “Venture Research” program (large scale deployments) </li></ul><ul><li>Platform for experiments – incentives, gamification, adoption </li></ul>Enterprise Internet Crowdsourcing IBM's Center for Social Software
    3. 3. Surprising Phenomenon: Baby Name Wizard interactive visualizition evoked gamelike bahvior on the web
    4. 4. Baby Name inspired many Eyes making it fun to explore “serious” data
    5. 5.
    6. 6. Experiments on an enterprise social networking system
    7. 7. Increased participation with points: But some people objected Rosta is a worker bee with 445 points
    8. 8. Increasing participation through peer recognition was more acceptable AND got contributions frorm lurkers
    9. 9. A Gamification Spectrum TimeFlash: making serendipity the norm Exploring gamification from the outset Varying Comfort Level on Spectrum
    10. 10. Inward Bound: Collaborative Virtual Games effective for team-building and increased trust
    11. 11. Games can motivate breakthrough research www.ibm.com/watson

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