GWC14: Victor manrique - "How successful gamified experiences are designed"

  • 329 views
Uploaded on

Victor Manrique's presentation from his talk at Gamification World Congress 2014

Victor Manrique's presentation from his talk at Gamification World Congress 2014

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
329
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
16
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Gamification World Congress '14 #GWC14 Exploring how successful gamified experiences are designed @victormanriquey
  • 2. How?What? Why? @victormanriquey #GWC14
  • 3. What games build true engagement? @victormanriquey #GWC14
  • 4. @victormanriquey #GWC14 World of Warcraft 17.000h League of Legends 1.000 h Dota 2 Most played game 2014
  • 5. How to create engaging gamified experiences? @victormanriquey #GWC14
  • 6. An Epic Journey The Apprentice The Beginning A New World Road of Trials Birth of a HeroThe Hard Road Back to the Origins The Legend League of Heroes The Pursuit of Perfection The Master's Path The Engagement Circle @victormanriquey #GWC14
  • 7. 1. An Epic Journey 2. The Apprentice 3. The Beginning The Onboarding Complexity Emergence @victormanriquey #GWC14
  • 8. • Catching the user's eye • Guided Tutorial • A Sandbox Environment • The Action-Reward Model • Time-limited rewards • Introduction to epic items • Empowers the user • Avoids disengagement • VIP Goals TheOnboarding @victormanriquey #GWC14
  • 9. An Epic Journey The Apprentice The Beginning The Onboarding @victormanriquey #GWC14
  • 10. 4. A New World 5. Road of Trials 6. Birth of a Hero The Early Midgame Complexity Emergence @victormanriquey #GWC14
  • 11. • Limited access • Getting out of the bubble • New Skills • Progress' mechanics • Quests to explore, level up, equip yourself or tell a story • Getting ready • The first challenge is here • The experience becomes social • Collaboration better than competition TheEarlyMidgame @victormanriquey #GWC14
  • 12. A New World Training Day Birth of a Hero The Early Midgame @victormanriquey #GWC14
  • 13. 7. The Hard Road 8. Back to the Origins 9. The Legend The Late Midgame Complexity Emergence @victormanriquey #GWC14
  • 14. • Help me! • Social is better than solo • The "Runners" Effect • PvE Masters • Collaboration is not enough • Competition becomes the new normal TheLateMidgame • New challenges needed • The Zeigarnik effect • A way to make it more social @victormanriquey #GWC14
  • 15. The Hard Road Back to the Origins The Legend The Late Midgame @victormanriquey #GWC14
  • 16. 10. League of Heroes 11. The Pursuit Of Perfection 12. The Master's Path The Everlasting Endgame Complexity Emergence @victormanriquey #GWC14
  • 17. • Exploration Mode: Very Rare • Function vs Aesthetics • The Pokemon Effect • Competition Mode: Legendary • A new social experience • Becoming a master needs social training • Collaboration Mode: Epic • Controls, viralizes, creates • A tribe's elder: the GM TheEverlastingEndgame @victormanriquey #GWC14
  • 18. League of Heroes The Pursuit of Perfection The Master's Path The Everlasting Endgame @victormanriquey #GWC14
  • 19. Why is it all like this? @victormanriquey #GWC14
  • 20. @victormanriquey #GWC14 Infinite LearningPervasive Environment Social Technology
  • 21. Gamification World Congress '14 #GWC14 THANK YOU! gsmlabs.es @victormanriquey