GWC14: Nick Pelling - "Gamification: past and present"

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Presentation from Nick Pelling's talk at Gamification World Congress 2014

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GWC14: Nick Pelling - "Gamification: past and present"

  1. 1. Gamification Past and Present Nick Pelling nickpelling@nickpelling.com
  2. 2. Part 1: Gamification Past Part 2: Gamification Present
  3. 3. 2003: I invented “gamification”
  4. 4. Something Really Big…
  5. 5. It’s a Revolution, Baby!
  6. 6. Gamification Startup #1
  7. 7. Tip: never use slides like this…
  8. 8. Games industry lessons to learn 1. Immersive interface design 2. Digital content platforms 1. Immersive interface design 2. Digital content platforms 1. Immersive interface design 2. Digital content platforms
  9. 9. And the winner is…
  10. 10. And in 2006…
  11. 11. Enough Ancient History!
  12. 12. Gamification, 2014-style
  13. 13. The Art of Persuasion…?
  14. 14. Gartner says…
  15. 15. My definitions of “gamification” “Exploring the fuzzy social interface between psychology and programming.” “Building software to encourage people to act in constructive social ways.”
  16. 16. My Gamification Heroes: #1 $1bn+ pledged to 60,000+ funded creative projects $1bn+ pledged to 60,000+ funded creative projects
  17. 17. My Gamification Heroes: #2 $100m committed to 1000+ startups
  18. 18. My Gamification Heroes: #3 11 billion orders / year 230 million users
  19. 19. Gamification 2014, in short… “Building easy-to-use social action platforms.”
  20. 20. Who could manage that?
  21. 21. The End! Any questions? Nick Pelling nickpelling@nickpelling.com

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