GWC14: Michiel van Eunen - "Retail Gamification"
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GWC14: Michiel van Eunen - "Retail Gamification"

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Michiel van Eunen presentation from his talk at Gamification World Congress 2014

Michiel van Eunen presentation from his talk at Gamification World Congress 2014

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GWC14: Michiel van Eunen - "Retail Gamification" Presentation Transcript

  • 1. Michiel van Eunen Imagineer Gamification Expert Experience Maker www.linkedin.com/in/michielvaneunen www.twitter.com/michielvaneunen
  • 2. Gamification in Retail Michiel van Eunen
  • 3. Mysteryshopping
  • 4. Mysteryshopping Reports + - ‘We’re doing great! We don’t need to change’ ‘Oh, that’s just a one-time sample. Normally we’re doing great. We don’t need to change’
  • 5. Mysteryshopping Visits More fun More engaging More effective Make it a Game
  • 6. The Hunt 5 weeks 100 stores 10/10 1 launch event 1000 sales people 5 Visits by the Mystery Man Mission: Reveal the Mystery Man Can be ANY customer Greet Approach Codeword Intranet Leader bords Hints Field reports
  • 7. The Hunt Results Became very alert: Greeting 48% -> 89% Approached more customers Had more contact with other stores Had more fun Became more creative and social in their salesconversation Sales people Sold more Mysteryshoppers Had more fun Shared great stories ‘Regular’ Customers Got more attention Bought more Retail Organization Saw increase in turnover of 4,7 %
  • 8. Gamification in Retail Michiel van Eunen
  • 9. Michiel van Eunen Imagineer Gamification Expert Experience Maker www.linkedin.com/in/michielvaneunen www.twitter.com/michielvaneunen