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GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"
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GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"

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Juan Valera presentation from his talk at Gamification World Congress 2014

Juan Valera presentation from his talk at Gamification World Congress 2014


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  • 1. @ValeraMariscal Gamification, Psychology, cognition and gamification,
  • 2. @ValeraMariscal Behavior
  • 3. @ValeraMariscal Activity Loop Boost Action Feedback
  • 4. @ValeraMariscal Behaviorism S ? R
  • 5. @ValeraMariscal Behaviour Change and HR Game Design Conscious Typology Metrics Training ¿Learning? Visible Visible Player Black box ?
  • 6. @ValeraMariscal Richard Bartle Acting Interacting WordPlayers Killers Socializers Explorers Achiervers
  • 7. @ValeraMariscal Progress
  • 8. @ValeraMariscal Yes No Later Maybe
  • 9. @ValeraMariscal
  • 10. @ValeraMariscal We are Human
  • 11. @ValeraMariscal Innovation
  • 12. @ValeraMariscal Looking Inside the Black Box Albert Bandura ” Social Cognitive Theory ” “self-efficacy” Solomon Ash ”Conformity” Heiner, Weiner “Attribution Theory” Martin Seligman “Positive Psychology” Richard M. Ryan, Edward L.Deci “Self-determination Theory” Mihály Csíkszentmihályi “Flow” Donald Broadbent ”Selective Attention” ”Short-Term Memory” Jerome Bruner “scaffolding” Jean Piaget“cognitive development”
  • 13. @ValeraMariscal Embodied Cognition http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all
  • 14. @ValeraMariscal "Cognitive Hexagon"
  • 15. @ValeraMariscal cc The Cognitive Architecture !   Cognitive architectures represent attempts to create unified theories of cognition, including concepts as reasoning, planning, solving problems, learning, perception, action, motivation, attitudes, and emotions. Unconscious Action World Awareness World
  • 16. @ValeraMariscal Psychometrics More Accurate, fiability, scientist Source: http://www.cubiks.com/
  • 17. @ValeraMariscal Reveal ! sss
  • 18. @ValeraMariscal Game Assessment Gamificación para la evaluación y el desarrollo. Mayor objetividad y precisión Mide comportamientos reales Abarata costes Más atractivo DIRECCIÓN PERSONAS - LIDERAZGO ORIENTACIÓN AL LOGRO PLANIFICACIÓN Y ORGANIZACIÓN TOMA DE DECISIONES TOLERANCIA A LA PRESIÓN
  • 19. @ValeraMariscal Enactive Cognition
  • 20. @ValeraMariscal Development
  • 21. @ValeraMariscal Development on the go !   Gamification increase your skills, and your way to live. Enactif
  • 22. @ValeraMariscal World Player Game Design Visible Conscious Unconscious Assessment Training Learning Enactive Development & PsychometricsMetrics Cognitive Approach and HR Cognitive architectures
  • 23. @ValeraMariscal ?
  • 24. @ValeraMariscal You are in Barcelona in #GWC14
  • 25. @ValeraMariscal Rational Animal ! sdfasdfasdfas …but animal
  • 26. @ValeraMariscal @ValeraMariscal