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Beating inertia with gamification
Arturo Castelló | Co-founder and CEO - JUGO | @arturocastello | www.playjugo.com
“Games are the
New normal”
But Why? When? How?
In the beginning was the Word
.
John 1 : 1-3
The Bible
Literature
Radio

Newspapers

Cinema

TV
Radio

Newspapers

What do they all share?

Cinema

TV
One-to-many communication model
Radio

Cinema

Newspapers

TV
In the beginning was the Word
.
John 1 : 1-3
In the beginning was the Word,
and the Word was with God,
AND THE WORD WAS GOD.
.
John 1 : 1-3
The plot is the message
The rundown as the Bible
Call to
Adventure

Return

Supernatural aid

(Gift of the
Goddess)

Threshold
Guardian(s)

KNOWN
UNKNOWN
Atonement

Transf...
Who’s who within this model?
The Storytellers
The rest of us
What are we looking at?
Story Flow

Climax

Rising Action

Exposition

Beginning

Falling Action

Denouement
Resolution

Inciting Incident

Middle...
Inertia
We are passive
We are influenced
We are consumers
We are voters
We are viewers
We are listeners
And then… something happened
Climax

Rising Action

Exposition

Beginning

Falling Action

Denouement
Resolution

Inciting...
To the rescue!
A new Fight for Freedom
How have we changed?
We like
We follow
We comment
We are influenced
We are prosumers
What are we looking at?
8 million online viewers at one time
Call to
Adventure

Return

Supernatural aid

(Gift of the
Goddess)

Threshold
Guardian(s)

KNOWN
UNKNOWN
Atonement

Transf...
So where is the Climax?
Climax

Rising Action

Exposition

Beginning

Falling Action

Denouement
Resolution

Inciting Inci...
In the beginning was the Pong
.
Atari : 1972
We don’t follow inertia anymore…
We challenge inertia.
We don’t choose the story…
We create the story.
We don’t wait for the conflict to end
Climax

Rising Action

Exposition

Beginning

Falling Action

Denouement
Resolution
...
We engage conflict and get results
Gamification
• VISUAL CUES

• REPUTATION

• VISUAL STORYTELLING

• PERFORMANCE

• RESPONSE OBJECTS

• QUALITY

• REWARD SC...
We beat inertia
Beating inertia with gamification
JUGO™ TE AYUDA A CONSEGUIR TUS
OBJETIVOS PERSONALES Y PROFESIONALES
A TRAVÉS DEL JUEGO

www.playjugo.com
Jugo
es un espacio
de aprendizaje y
crecimiento personal
www.socialraid.com
EL JUEGO QUE AYUDA A TU
EMPRESA A COMUNICAR CON
EFICACIA EN LAS REDES SOCIALES

CREA TU EQUIPO

PLANTEA TU PROYECTO

MIDE ...
ELIGE A TUS COLABORADORES
Selecciona a los miembros que formarán parte
de tu equipo Social Raid y te ayudarán a crear
nuev...
ACUMULA PUNTOS POR
CONTENIDOS
La calidad del contenido te hará ganar
puntos en función de la viralidad que
obtenga una vez...
VISUALIZA TU PROGRESO
Y RESULTADOS
Revisa diariamente el estado de tus campañas y
optimízalas lo máximo posible.
Analizar ...
CONSIGUE RECOMPENSAS
Aumenta la motivación de tu equipo con
recompensas y reconocimiento.
Gracias!!!
@arturocastello
arturo@playjugo.com
www.playjugo.com
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
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GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it

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Transcript of "GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it"

  1. 1. Beating inertia with gamification Arturo Castelló | Co-founder and CEO - JUGO | @arturocastello | www.playjugo.com
  2. 2. “Games are the New normal”
  3. 3. But Why? When? How?
  4. 4. In the beginning was the Word . John 1 : 1-3
  5. 5. The Bible
  6. 6. Literature
  7. 7. Radio Newspapers Cinema TV
  8. 8. Radio Newspapers What do they all share? Cinema TV
  9. 9. One-to-many communication model
  10. 10. Radio Cinema Newspapers TV
  11. 11. In the beginning was the Word . John 1 : 1-3
  12. 12. In the beginning was the Word, and the Word was with God, AND THE WORD WAS GOD. . John 1 : 1-3
  13. 13. The plot is the message
  14. 14. The rundown as the Bible
  15. 15. Call to Adventure Return Supernatural aid (Gift of the Goddess) Threshold Guardian(s) KNOWN UNKNOWN Atonement Transformation Threshold (beginning of transformation) The Hero’s Journey Helper Mentor Challenges and Temptations Revelation Abyss death & rebirth Helper The tyranny of the Storyline
  16. 16. Who’s who within this model?
  17. 17. The Storytellers
  18. 18. The rest of us
  19. 19. What are we looking at?
  20. 20. Story Flow Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle The inertia of Storytelling End
  21. 21. Inertia
  22. 22. We are passive We are influenced We are consumers We are voters We are viewers We are listeners
  23. 23. And then… something happened Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle (The Storyline of this presentation) End
  24. 24. To the rescue!
  25. 25. A new Fight for Freedom
  26. 26. How have we changed?
  27. 27. We like We follow We comment We are influenced We are prosumers
  28. 28. What are we looking at?
  29. 29. 8 million online viewers at one time
  30. 30. Call to Adventure Return Supernatural aid (Gift of the Goddess) Threshold Guardian(s) KNOWN UNKNOWN Atonement Transformation Threshold (beginning of transformation) The Hero’s Journey Helper Mentor Challenges and Temptations Revelation Abyss death & rebirth Helper The inertia of (more) Storytelling
  31. 31. So where is the Climax? Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle End
  32. 32. In the beginning was the Pong . Atari : 1972
  33. 33. We don’t follow inertia anymore…
  34. 34. We challenge inertia.
  35. 35. We don’t choose the story…
  36. 36. We create the story.
  37. 37. We don’t wait for the conflict to end Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle End
  38. 38. We engage conflict and get results
  39. 39. Gamification • VISUAL CUES • REPUTATION • VISUAL STORYTELLING • PERFORMANCE • RESPONSE OBJECTS • QUALITY • REWARD SCHEDULE MECHANICS MEASUREMENT • COMPLETION • DISINCENTIVES • QUANTITY • SOCIAL FEEDBACK • TIME • ACCESS REWARD BEHAVIOR • RECOGNITION • LOYALTY • STATUS • MASTERY • ACCESS • QUALITY • STUFF • ENGAGEMENT
  40. 40. We beat inertia
  41. 41. Beating inertia with gamification
  42. 42. JUGO™ TE AYUDA A CONSEGUIR TUS OBJETIVOS PERSONALES Y PROFESIONALES A TRAVÉS DEL JUEGO www.playjugo.com
  43. 43. Jugo es un espacio de aprendizaje y crecimiento personal
  44. 44. www.socialraid.com
  45. 45. EL JUEGO QUE AYUDA A TU EMPRESA A COMUNICAR CON EFICACIA EN LAS REDES SOCIALES CREA TU EQUIPO PLANTEA TU PROYECTO MIDE TUS RESULTADOS Invita a los colaboradores que van a formar parte de tu equipo de trabajo. Diseña la estrategia de contenidos, marca los objetivos del proyecto y asigna tareas. Monitoriza los resultados de tus Campañas y analiza el retorno.
  46. 46. ELIGE A TUS COLABORADORES Selecciona a los miembros que formarán parte de tu equipo Social Raid y te ayudarán a crear nuevos contenidos.
  47. 47. ACUMULA PUNTOS POR CONTENIDOS La calidad del contenido te hará ganar puntos en función de la viralidad que obtenga una vez publicado.
  48. 48. VISUALIZA TU PROGRESO Y RESULTADOS Revisa diariamente el estado de tus campañas y optimízalas lo máximo posible. Analizar tu progresión te ayudará a fomentar tus puntos fuertes y a detectar fácilmente los aspectos a mejorar.
  49. 49. CONSIGUE RECOMPENSAS Aumenta la motivación de tu equipo con recompensas y reconocimiento.
  50. 50. Gracias!!! @arturocastello arturo@playjugo.com www.playjugo.com
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