GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
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GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones

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    GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones Presentation Transcript

    • Engaging with Game of Thrones GAMIFICATION WORLD CONGRESS 2013
    • THE GAME all-new social experiences brand awareness beyond the TV publicity
    • PLAYER SELECT
    • STAGE 1
    • STAGE 1
    • STAGE 1
    • STAGE 1
    • STAGE 1
    • STAGE 1
    • STAGE 2
    • STAGE 2
    • STAGE 2
    • STAGE 2
    • STAGE 2
    • STAGE 2
    • BONUS
    • STAGE 3
    • STAGE 3
    • STAGE 3
    • STAGE 3
    • STAGE 3
    • STAGE 3
    • STAGE 3
    • SCORES +65.000 players uncountable interactions brand: goal achieved comms € impact: millions
    • THANKS FOR PLAYING