Diversity Marketplace Offering

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Diversity Marketplace Offering

  1. 1. Gamiel Yafai 07738 394118 DIVERSITY MARKETPLACE
  2. 2. DIVERSITY MARKETPLACE <ul><li>We aim is to help our clients </li></ul><ul><li>Improve internal awareness and ownership of Equality and Diversity </li></ul><ul><li>Improve the way they attract talent from different diversity strands </li></ul><ul><li>Build more robust relationships with the communities that they represent </li></ul>
  3. 3. DIVERSITY PRACTICE <ul><li>Client Internal support </li></ul><ul><li>Diversity Research </li></ul><ul><li>Diversity Policy development and strategy </li></ul><ul><li>Diversity Good Audits </li></ul><ul><li>Diversity Training </li></ul><ul><li>Diversity Collateral </li></ul><ul><li>Diversity Tools – Diversity Online </li></ul><ul><li>Diversity Media Planning </li></ul><ul><li>Client External Support </li></ul><ul><li>Diversity Plus (Database) </li></ul><ul><li>Ambassador Programmes </li></ul><ul><li>Diversity Events – Senior appointments </li></ul><ul><li>Social Marketing </li></ul><ul><li>Additional Support </li></ul>
  4. 4. 12 ASSOCIATES <ul><li>Wide ranging experience covering all the Diversity strands and at all levels </li></ul><ul><li>Gender </li></ul><ul><li>Race </li></ul><ul><li>Age </li></ul><ul><li>Disability </li></ul><ul><li>Ethnicity </li></ul><ul><li>Sexual Orientation </li></ul>
  5. 5. INTERNAL CLIENT SUPPORT
  6. 6. DIVERSITY RESEARCH <ul><li>To gather perceptions of minority ethnic </li></ul><ul><li>groups, disability groups and socially </li></ul><ul><li>excluded groups towards our clients as </li></ul><ul><li>employers/potential employers </li></ul>
  7. 7. DIVERSITY RESEARCH <ul><li>First Direct </li></ul><ul><li>Norwich Union </li></ul><ul><li>RAC </li></ul><ul><li>Office of National Statistics </li></ul><ul><li>Crown Prosecution Service </li></ul><ul><li>Welsh Assembly </li></ul><ul><li>Northampton County Council </li></ul><ul><li>East Midlands Ambulance </li></ul><ul><li>South West York’s Mental Health Trust </li></ul>
  8. 8. DIVERSITY STRATEGY <ul><li>Diversity Policy and Strategy development </li></ul>
  9. 10. DIVERSITY GOOD PRACTICE AUDITS <ul><li>Alton Towers </li></ul><ul><li>Historic Royal Palaces </li></ul><ul><li>Websense </li></ul><ul><li>NHS Lanarkshire </li></ul>
  10. 11. DIVERSITY TRAINING <ul><li>Introduction to Diversity </li></ul><ul><li>Business Case for Diversity </li></ul><ul><li>Harassment & Bullying </li></ul><ul><li>Human Rights </li></ul><ul><li>Dignity at Work </li></ul><ul><li>Dignity and Diversity </li></ul><ul><li>Cultural Awareness </li></ul><ul><li>Religion & Belief </li></ul><ul><li>Induction Programmes </li></ul><ul><li>Coming soon </li></ul><ul><li>The Equality Suite </li></ul>
  11. 12. DIVERSITY TRAINING <ul><li>The Equality Suite </li></ul><ul><li>Built with the Equality Bill in mind </li></ul><ul><li>Training assessable to everyone </li></ul><ul><li>Small, medium and large organisations </li></ul><ul><li>Online, classroom, one to one and in-house </li></ul><ul><li>Can be bespoke to the individual needs of </li></ul><ul><li>any organisation </li></ul>
  12. 13. DIVERSITY TRAINING Diversity Training
  13. 14. DIVERSITY COLLATERAL <ul><li>Strategy Documents </li></ul><ul><li>Good Practice Brochures </li></ul><ul><li>Internal Promotional Posters </li></ul><ul><li>Celebration Posters </li></ul>
  14. 16. DIVERSITY TOOLS <ul><li>Diversity Online </li></ul>
  15. 19. MEDIA PLANNING <ul><li>We prepare media plans to suit the diverse needs of clients and Recruitment Advertising Agencies </li></ul><ul><li>Bernard Hodes </li></ul><ul><li>Work Communications </li></ul>
  16. 20. EXTERNAL CLIENT SUPPORT
  17. 21. DIVERSITY PLUS (DATABASE) <ul><li>6,000 Organisations supporting Diversity </li></ul><ul><li>Strands </li></ul><ul><li>Black and Asian support organisations </li></ul><ul><li>Black and Asian women’s groups </li></ul><ul><li>Places of worship e.g. mosques, temples and gurdwaras </li></ul><ul><li>Disability centres / associations </li></ul><ul><li>Eastern European organisations </li></ul><ul><li>Women's networks & employment projects </li></ul><ul><li>Lesbian, gay, bisexual and trans - gender associations </li></ul><ul><li>650 University Societies </li></ul>
  18. 22. DIVERSITY PLUS <ul><li>What are the benefits of Diversity Plus? </li></ul><ul><li>Direct contact with minority communities through organisations they trust and use daily </li></ul><ul><li>Position your organisation as an employer of choice amongst under-represented groups </li></ul><ul><li>Access ‘hard to reach groups’, such as Asian women, or emerging communities </li></ul><ul><li>Provide more information than can be given through traditional advertising </li></ul><ul><li>The most cost effective way to reach minority groups either locally or nationally </li></ul>
  19. 24. DIVERSITY EVENTS <ul><li>Recruitment Events – Senior appointments </li></ul><ul><li>Ambassador Programmes </li></ul><ul><li>Consultation Events </li></ul>
  20. 25. AMBASSADOR PROGRAMMES <ul><li>To help change any negative perceptions about clients that are held within the communities. </li></ul><ul><li>To help promote the client in a positive light to potential employees </li></ul><ul><li>To help support with the recruitment of people from diverse backgrounds by dispelling negative myths and offering advice </li></ul><ul><li>For consultation on policies, strategies and actions that impact on their communities. Such as the Race equality scheme and action plan </li></ul><ul><li>To run research projects to gain a better insight into the needs of the communities </li></ul><ul><li>To test documents, adverts and other collateral which impacts on the community </li></ul><ul><li>To identify other local community events that clients can participate in </li></ul>
  21. 27. SOCIAL MARKETING <ul><li>Race Campaign – Scottish Executive </li></ul><ul><li>Anti Smoking - Hull </li></ul><ul><li>Obesity - Newham </li></ul><ul><li>Retinopathy – Tower Hamlets </li></ul>
  22. 28. DIVERSITY SUPPORT <ul><li>Tender support </li></ul><ul><li>Attending Pitches </li></ul><ul><li>Speaking at Events </li></ul><ul><li>Internal Reference point </li></ul><ul><li>Supports Words & images </li></ul>
  23. 29. DIVERSITY FOR EVERYONE

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