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Building a FUN
enterprise
Solve workplace problems with
gamification.
Keith Ng

Damon Widjaja

Co-Founder and CEO

Co-Founder and CEO

That’s me!

Brenda Nicole Tan
Co-Founder and CMO

Jesslyn...
Gamification is …

game elements and
game design techniques in nongame contexts.
The use of
Game Elements
Virtual items
Points
Leaderboards

Levels
Unlockable content
Challenges
FUN collecting,
=
Problem solving,
teamwork, surprise,
exploring, recognition,
winning and more …
Can gamification

help me?
1.

Do you have a clear
problem to solve?
2.

Can your problem be
addressed by

motivation?
Intrinsic motivation:
“I do it because I want to.”
Extrinsic motivation:
“I do it because I’ll receive
a reward.”
Cool, so what can I
in my

gamify
enterprise?
Online

collaboration
Education
Productivity
Innovation
Health & Wellness
The 5D steps to

gamification
1.

D

efine your problem

2.

D

etermine your goal

3.

D

ecide your target
behavior(s)

4.

D

escribe your players

5...
1.

Define your

problem.
2.

Determine your

business goal.
3.

target
behavior(s).

Decide your
Target
Behavior

Subbehavior

Subbehavior
Choose metrics to
measure these
behaviors.
4.

Describe your

players.
What motivates
them?
Bartle’s Player Types
Got your data?

5. Design a strategy.
Problem

Language quality control is a
tedious, mind-numbing
process. No one wants to do it.
Spot and correct language
errors in all Windows 7
versions quickly & efficiently.

Goal
Target
Behavior

Employees to browse copy
samples and spot errors.
Players

Young adults to
middle-aged.
Middle to high
income.
Technology-savvy.
Innovative.
Competitive.
Pro-active.
Active...
Strategy

The Language Quality Game
The Language Quality Game
Employees competed with
employees from other Microsoft
offices in the no. of bugs found.
>4,000
employees

>500,000

dialogs boxes viewed

>7,000

errors fixed
Problem

Difficult for programmers to find
help on code-related problems.
Goal

Make it easy for programmers to
receive answers to their coding
questions/problems.
Target
Behavior

Answer code-related questions
from other members.
Mostly male.
College students to
35-years old.
Located all over the
world.
Extremely techsavvy.
Enjoys
programming.

Playe...
A reward system that is
reflective of what its members
find meaningful.
Reputation scores determined by
validation from other members.
Easy to identify who has
expertise in what.
>2 million
registered users

~5,000

new questions daily

>10,000

new answers daily
Gamification has its
too!

ugly side
should not
distract from the job.

The game
KTHXBAI!
People will

cheat.
FAIL
Increase the productivity of
housekeepers in their hotels.
Leaderboard to track all
workers’ performances.
“The Electronic Whip”
“Playbor”
Gamification with
>30

countries worldwide

ALL

front-line staff involved
Instantaneous

feedback.
Learning made

social.
>8,000

registered users

~210,000

overall completed
challenges

>35,000

badges unlocked
1 a.m. local time, on a weekend:
Dude, I have a problem.
What is it, man?
It’s very crucial. I need your help!
Ok, chill. ...
Download &
play now!
Available for iOS and
Android.
Thank you!
Keep in touch.

@brendalogy
Gamification: Techniques and its Applications to enterprises
Gamification: Techniques and its Applications to enterprises
Gamification: Techniques and its Applications to enterprises
Gamification: Techniques and its Applications to enterprises
Gamification: Techniques and its Applications to enterprises
Gamification: Techniques and its Applications to enterprises
Gamification: Techniques and its Applications to enterprises
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Gamification: Techniques and its Applications to enterprises

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Gamification for Enterprise - Does playing get along with working? Can we really have fun while working? The answer is all yes, and the results can be tremendous if gamification is applied correctly.

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Transcript of "Gamification: Techniques and its Applications to enterprises"

  1. 1. Building a FUN enterprise Solve workplace problems with gamification.
  2. 2. Keith Ng Damon Widjaja Co-Founder and CEO Co-Founder and CEO That’s me! Brenda Nicole Tan Co-Founder and CMO Jesslyn Teo Co-Founder and CDO
  3. 3. Gamification is … game elements and game design techniques in nongame contexts. The use of
  4. 4. Game Elements Virtual items Points Leaderboards Levels Unlockable content Challenges
  5. 5. FUN collecting, = Problem solving, teamwork, surprise, exploring, recognition, winning and more …
  6. 6. Can gamification help me?
  7. 7. 1. Do you have a clear problem to solve?
  8. 8. 2. Can your problem be addressed by motivation?
  9. 9. Intrinsic motivation: “I do it because I want to.”
  10. 10. Extrinsic motivation: “I do it because I’ll receive a reward.”
  11. 11. Cool, so what can I in my gamify enterprise?
  12. 12. Online collaboration
  13. 13. Education
  14. 14. Productivity
  15. 15. Innovation
  16. 16. Health & Wellness
  17. 17. The 5D steps to gamification
  18. 18. 1. D efine your problem 2. D etermine your goal 3. D ecide your target behavior(s) 4. D escribe your players 5. D esign your strategy
  19. 19. 1. Define your problem.
  20. 20. 2. Determine your business goal.
  21. 21. 3. target behavior(s). Decide your
  22. 22. Target Behavior Subbehavior Subbehavior
  23. 23. Choose metrics to measure these behaviors.
  24. 24. 4. Describe your players.
  25. 25. What motivates them?
  26. 26. Bartle’s Player Types
  27. 27. Got your data? 5. Design a strategy.
  28. 28. Problem Language quality control is a tedious, mind-numbing process. No one wants to do it.
  29. 29. Spot and correct language errors in all Windows 7 versions quickly & efficiently. Goal
  30. 30. Target Behavior Employees to browse copy samples and spot errors.
  31. 31. Players Young adults to middle-aged. Middle to high income. Technology-savvy. Innovative. Competitive. Pro-active. Active in philanthropy.
  32. 32. Strategy The Language Quality Game
  33. 33. The Language Quality Game
  34. 34. Employees competed with employees from other Microsoft offices in the no. of bugs found.
  35. 35. >4,000 employees >500,000 dialogs boxes viewed >7,000 errors fixed
  36. 36. Problem Difficult for programmers to find help on code-related problems.
  37. 37. Goal Make it easy for programmers to receive answers to their coding questions/problems.
  38. 38. Target Behavior Answer code-related questions from other members.
  39. 39. Mostly male. College students to 35-years old. Located all over the world. Extremely techsavvy. Enjoys programming. Players Values accuracy and adheres to best standards.
  40. 40. A reward system that is reflective of what its members find meaningful.
  41. 41. Reputation scores determined by validation from other members.
  42. 42. Easy to identify who has expertise in what.
  43. 43. >2 million registered users ~5,000 new questions daily >10,000 new answers daily
  44. 44. Gamification has its too! ugly side
  45. 45. should not distract from the job. The game
  46. 46. KTHXBAI!
  47. 47. People will cheat.
  48. 48. FAIL
  49. 49. Increase the productivity of housekeepers in their hotels.
  50. 50. Leaderboard to track all workers’ performances.
  51. 51. “The Electronic Whip”
  52. 52. “Playbor”
  53. 53. Gamification with
  54. 54. >30 countries worldwide ALL front-line staff involved
  55. 55. Instantaneous feedback.
  56. 56. Learning made social.
  57. 57. >8,000 registered users ~210,000 overall completed challenges >35,000 badges unlocked
  58. 58. 1 a.m. local time, on a weekend: Dude, I have a problem. What is it, man? It’s very crucial. I need your help! Ok, chill. What’s the problem? I have to do Mission Digi! And I forgot my password! Staff calling from overseas. Project head in Singapore.
  59. 59. Download & play now! Available for iOS and Android.
  60. 60. Thank you! Keep in touch. @brendalogy
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