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Gamification: Techniques and its Applications to enterprises
 

Gamification: Techniques and its Applications to enterprises

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Gamification for Enterprise - Does playing get along with working? Can we really have fun while working? The answer is all yes, and the results can be tremendous if gamification is applied correctly.

Gamification for Enterprise - Does playing get along with working? Can we really have fun while working? The answer is all yes, and the results can be tremendous if gamification is applied correctly.

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    Gamification: Techniques and its Applications to enterprises Gamification: Techniques and its Applications to enterprises Presentation Transcript

    • Building a FUN enterprise Solve workplace problems with gamification.
    • Keith Ng Damon Widjaja Co-Founder and CEO Co-Founder and CEO That’s me! Brenda Nicole Tan Co-Founder and CMO Jesslyn Teo Co-Founder and CDO
    • Gamification is … game elements and game design techniques in nongame contexts. The use of
    • Game Elements Virtual items Points Leaderboards Levels Unlockable content Challenges
    • FUN collecting, = Problem solving, teamwork, surprise, exploring, recognition, winning and more …
    • Can gamification help me?
    • 1. Do you have a clear problem to solve?
    • 2. Can your problem be addressed by motivation?
    • Intrinsic motivation: “I do it because I want to.”
    • Extrinsic motivation: “I do it because I’ll receive a reward.”
    • Cool, so what can I in my gamify enterprise?
    • Online collaboration
    • Education
    • Productivity
    • Innovation
    • Health & Wellness
    • The 5D steps to gamification
    • 1. D efine your problem 2. D etermine your goal 3. D ecide your target behavior(s) 4. D escribe your players 5. D esign your strategy
    • 1. Define your problem.
    • 2. Determine your business goal.
    • 3. target behavior(s). Decide your
    • Target Behavior Subbehavior Subbehavior
    • Choose metrics to measure these behaviors.
    • 4. Describe your players.
    • What motivates them?
    • Bartle’s Player Types
    • Got your data? 5. Design a strategy.
    • Problem Language quality control is a tedious, mind-numbing process. No one wants to do it.
    • Spot and correct language errors in all Windows 7 versions quickly & efficiently. Goal
    • Target Behavior Employees to browse copy samples and spot errors.
    • Players Young adults to middle-aged. Middle to high income. Technology-savvy. Innovative. Competitive. Pro-active. Active in philanthropy.
    • Strategy The Language Quality Game
    • The Language Quality Game
    • Employees competed with employees from other Microsoft offices in the no. of bugs found.
    • >4,000 employees >500,000 dialogs boxes viewed >7,000 errors fixed
    • Problem Difficult for programmers to find help on code-related problems.
    • Goal Make it easy for programmers to receive answers to their coding questions/problems.
    • Target Behavior Answer code-related questions from other members.
    • Mostly male. College students to 35-years old. Located all over the world. Extremely techsavvy. Enjoys programming. Players Values accuracy and adheres to best standards.
    • A reward system that is reflective of what its members find meaningful.
    • Reputation scores determined by validation from other members.
    • Easy to identify who has expertise in what.
    • >2 million registered users ~5,000 new questions daily >10,000 new answers daily
    • Gamification has its too! ugly side
    • should not distract from the job. The game
    • KTHXBAI!
    • People will cheat.
    • FAIL
    • Increase the productivity of housekeepers in their hotels.
    • Leaderboard to track all workers’ performances.
    • “The Electronic Whip”
    • “Playbor”
    • Gamification with
    • >30 countries worldwide ALL front-line staff involved
    • Instantaneous feedback.
    • Learning made social.
    • >8,000 registered users ~210,000 overall completed challenges >35,000 badges unlocked
    • 1 a.m. local time, on a weekend: Dude, I have a problem. What is it, man? It’s very crucial. I need your help! Ok, chill. What’s the problem? I have to do Mission Digi! And I forgot my password! Staff calling from overseas. Project head in Singapore.
    • Download & play now! Available for iOS and Android.
    • Thank you! Keep in touch. @brendalogy