Taptica facts and figures january
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Taptica facts and figures january






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Taptica facts and figures january Taptica facts and figures january Presentation Transcript

  • Facts, Figures and Anecdotes about Mobile Apps
  • Lets play !Taptica invites you to play a short and fun guessing game:How does it work?You get a number representing an industry fact.(lets say – 27)Now, guess what the fact is.(in this case: The average age of poker games players?)Got it? Great, lets play! www.Taptica.com
  • The answer !6% www.Taptica.com
  • The Question6% How much did the cost per loyal user decrease following the release of iPhone 5? www.Taptica.com
  • The Answer! …9 Out Of …10 www.Taptica.com
  • The question? 9 Out OF 10 How many of the top publishers on iOS and Google Play are game publishers? www.Taptica.com
  • The Answer! …7Out Of …10 www.Taptica.com
  • The question?7 Out Of 10How many of the toppublishers on Google Playare Japanese or Korean? www.Taptica.com
  • The answer is:76 % www.Taptica.com
  • The Question76%What is the percentage of time spent inapps in relation to time spent watching TVin the USA? 100% 76% Apps TV www.Taptica.com
  • The answer is:35% www.Taptica.com
  • The Question35%How much more time does a USconsumer spend in apps in Dec.2012 compared to Dec. 2011? www.Taptica.com
  • The answer !193% www.Taptica.com
  • The Question193% What was the increase in mobile payments on Black Friday 2012 compared to Black Friday 2011 (PayPal)? www.Taptica.com
  • The answer is: X3 www.Taptica.com
  • The Question X3 How many apps were downloaded on Christmas Day 2012 compared to 2011? www.Taptica.com
  • The answer is:112% www.Taptica.com
  • The Question 112%What was the increase in appdownloads on Christmas Daycompared to the rest ofDecember 2012?(iOS and Android) www.Taptica.com
  • The answer is: 72 Hours www.Taptica.com
  • The Question 72 Hours How long did it take for the popular app Line Pop to gather 1.75 million downloads? www.Taptica.com
  • The answer is: 71 , 27
  • The Question71 27What is the What is thepercentage of average age ofmale poker games poker gamesplayers? players? www.Taptica.com
  • The answer is:$0.6 billion & $1 billion www.Taptica.com
  • The Question$0.6 billion $1 BillionWhat was the What is therevenue estimated revenuegenerated in in social casinosocial casino games in 2015?games in 2012? www.Taptica.com
  • The answer is:180% www.Taptica.com
  • The Question180%What was the increase inUS mobile ad spending in2012 compared to 2011? www.Taptica.com
  • About us Founded in 2011, Taptica works with the leading advertisers and publishers inthe mobile industry as a technology driven ad network for app developers and content owners facebook.com/Taptica twitter.com/Taptica www.Taptica.com
  • Thank you www.Taptica.com