Games2win Sales Kit USA

Sales Pack (USA)

Introduction • Games2win is a global top 20 online games company (comScore October 2010) • From the promoters of mobile2win that was acquired by Walt Disney • Multi national company with India and USA as operating hubs

What we do well: • We operate a unique online games business that combines our portal, an in-game ad network and social media applications • In the US, we successfully deliver : - Highly involved and engaged audiences who spend quality time with our content - High performing inventory that delivers superior ROI

The Games2win Network (USA)Property Description UU Ads CTRs Gender Age Break- Ideal for p.m p.m upInviziads In-game ad 1.8 5.5 2-4% 72% F 12-17 - 41% Niche and targeted traffic Network – mn mn 28% M 18-24 - 33% Subscription and leads No. 2 in the 25-34 - 12% USAGames2 Online 0.5 20 0.5- 72% F 12-17 - 41% Engagement of audienceswin.com Games mn mn 2.5% 28% M 18-24 - 33% Thematic branding portal 25-34 - 12% Salience building Involvement via advergames

Media CampaignCase StudiesClient:Ubisoft Inc, USAObjective:To promote Imagine Makeup Artist & ImagineBoutique OwnerSolution:1 month Ad campaigns on Games2win.com involvingSuper Skys, Pre-Rolls & MPUsROI:Delivery of over 25,000 clicks for each of thesecampaigns at a CTR of above 1.5%

Media CampaignCase StudiesClient:Orange, UKObjective:To get users to apply for SIM CardsSolution:1 month Ad campaign on Games2win.com involvingSuper Skys & MPUsROI:Cost per SIM Card application was £1.09 for the SuperSky & was below £5.00 overall

Our Games!

Advertising on Games2win For advertisers, we can run campaigns that are highly targeted – by geography, game category, game type (played by girls/boys), with above average click-thru rates.• Banner Ads• Page Takeovers – Homepage & Entire Site• Roadblocks• Rich Media Units – Expandables, Page Peels• Sponsored Game Zones• Advergames

Banner AdsStandard IAB ad units across all games. Ad creatives can include Flash SWFs, videoads, static & animated GIFs or ad tags. HOME PAGE & CATEGORY PAGE GAME PAGE

Road BlocksThe 728x90, 300x250 and 300x100 ad units can be blocked for an advertiser formaximum visibility. 728x90 Leader Board 300x250 Medium Rectangle 300x100

Page TakeoversPage takeovers increase the impact of a Roadblock with a unique background skinintegrated on the website. Homepage Skin 728x90 Leader Board Homepage Skin 300x250 Medium Rectangle 300x100

Rich Media – ExpandablesExpandable banners can be launched by a click, or mouse-over. 728x90 Leader Board Expanded to 728x270 728x90 Leader Board

Rich Media – Page PeelsPage Peels ads are innovative ad units – clicking on the page tab peels thepage away to reveal the ad. Page tab peels off on click

Sponsored Game ZonesBrands can create their own Game Zones with 3 to 4 games.The individual game pages can also be branded as Game Page Captures.

AdvergamesAdvergames are great for brands to engage consumers – we can build Advergamesand/or host the Advergame exclusively on our portal.

Games on facebookSuper Mom Dress My Baby Ultimate Baby Sitter Wedding Planner Aftermath

Rate Card Advertising Options on Games2win & Rates Ad Units Sections Dimensions CPM (USD) Super – North & South Run-Of-Site (ROS) 728x90 1.50 Medium Rectangle Home & Category pages 300x250 3.00 Medium Rectangle Game Page & In-Game 300x250 5.00 Video Ads Game Page & In-Game 300x250 10.00 50% premium on the 728x90(x270), price ofRich Media - Expandables ROS 300x250(x500) regular ad unitsAccepted ad formats are JPEG, GIF, Flash .SWF and ad tags for standard banners (File size < 30 KB).Rich Media & Video Ads should be lower than 1 MB. Video Ads will be served from Games2win servers.Costs are exclusive of taxes and agency commission.

Rate Card Advertising Options on Games2win & Rates Ad Package Description Recommended Plan Cost (USD) Page peel ad on Home 5,000 Rich Media – Page Peel & Category pages 15 days (eCPM – 6.5 US$) 5,000 Roadblock – Homepage All banner ads on Home page 15 days (eCPM – 4 US$) All banner ads on site 5,000 Roadblock – ROS (except In-Game) 3 days (eCPM – 2.5 US$) Home page Roadblock 5,000 Homepage Takeover with Background skin 10 days (eCPM – 4 US$) Site Roadblock 10,000 Site Takeover with Background skin 2 days (eCPM – 12.00 US$) 4,000 Background skin – Home Page Background skin on Home Page 14 days (eCPM – 20 US$) 20,000 Background skin – ROS Background skin on entire site 7 days (eCPM – 20 US$) Game Zone with Customized Games - - As per discussion Advergame 800x600 - As per discussionCosts are exclusive of taxes and agency commission

Sample Media Plan Ad Options Sections Dimensions Impressions CPM (USD) Cost (USD) Run-Of-Site Super - North (ROS) 728x90 1,500,000 1.50 2,250 Medium Rectangle ROS 300x250 1,000,000 3.00 3,000 Medium Rectangle Game Page 300x250 700,000 5.00 3,500 In-Game Ads In-Game 300x250 250,000 5.00 1,250 Total 3,450,000 2.90 10,000Duration: 1 monthCosts are exclusive of taxes and agency commission

Contact Person Suresh Kumar Mumbai, India Email: suresh@games2win.com • Hand phone: +91 922 061 0070

Games2win Sales Kit USA

by Games2win India Pvt. Ltd. on Sep 07, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 12

Statistics

Games2win Sales Kit USA — Presentation Transcript