Games2win Sales Kit India - Presentation Transcript
Sales Deck (India)
is promoted by the 2win family responsible for (acquired by Walt Disney)
is in the business of Online Games Action Games Romance Games Indian Games Funny Games
We are one of the fastest growing online gaming sites in the World We are ranked 50th Globally on the comScore online games lists
OUR GAMES ARE PLAYED ON Our portal Social Networking Site Like Website of Partners like Viacom’s Over 6000+ long tail gaming websites
Our games!
Popular themes in India Cricket Wedding Bollywood
Who is playing 12–17 years 17.9% 18-24 years 43.8% 25-34 years 30.4% 55 years & above 1.5%
From where
Why you should consider online games Games unlike any other creative format engage for 10+minutes – not seconds. * Juxt consult report India has 40 million Internet users – 25 % play games*
How can we add value to you?
By offering you Co-Branded Games We will:
Even give you the games to host on your own sites! Help you choose our existing games that sync with your communication message Promote your games aggressively on our portal Co-brand or exclusively brand the selected games (if you insist even make a new game for you)
Co-branded games Case Study: MTV Roadies Zone
Co-branded games Case Study: ICL Cricket Zone
Benefits of co-branded games ENGAGEMENT Players spend 3-5 minutes immersed in a branded environment and actually interact with your brand (compared to a 30 sec ad spot that they try to avoid) STICKINESS Games make your consumers hang on – great assets to have on your website/microsite or tactical site ROI The cost of ‘time spent’ with your brand beats any other media TRAFFIC Your brand logo’s and key messages deliver actual clicks and call for action
Games on Orkut Buddy Toss Internet Cricket League Serial Kisser Slapster Crapster T20 Super Over
Benefits of games on We understand Orkut – where 14 million unique Indian youth hang out (comScore)
By integrating your brand and its message in our
already popular apps, we offer you:
Actual interactive apps (not boring banners on unknown pages)
Media and popularity guarantee
Call for action
If you prefer, we can even custom make apps for you and ensure their popularity by our ‘Hook and Hoist’ program (our apps ‘hook’ into your app via co-branding and then inventory blasts out to ‘hoist’ your app to the top page ranks Our games dominate the applications list – we own the top 7 games including the No 1 SLAPSTER
In-game Advertising In-Game Ads Description: The in-game ads are hard-to-miss ad units which appear within the game content. These banners don’t interrupt the game play and their links open in a new window. Banner Type: In-Game Ads Dimensions: 300w x 250h Size: 30 KB Type: Flash (swf) Loops: 1 Animation Length: 12 secs
Benefits of In-game advertising 10 times better performing inventory! Laser targeted audiences with zero wastage
Long tail advertising
Benefits of Long Tail Advertising Your audiences are no longer just on the top 10 portals – smaller, & less known sites now attract their own distinct and unique visitors Our games have been scraped by these sites – so we can advertise on those sites thru our ads embedded in our games On these long tail sites, we offer you a 10 times Better performing ad network (than usual) to leverage Enhance your unique reach and compliment your media plan via long tail game portals.
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