Making the world a playground! Our success story with FB connect

Games2win One of the top 20 global gaming businesses as per the latest comScore report (portal and extended web measures). On site traffic – 5 million+ uniques – distributed games traffic – 13 million + uniques Established in 2007, top tier venture funded company with operations in India and USA. Owns 300+ games produced by its own studio.

One of the top 20 global gaming businesses as per the latest comScore report (portal and extended web measures).

On site traffic – 5 million+ uniques – distributed games traffic – 13 million + uniques

Established in 2007, top tier venture funded company with operations in India and USA.

Owns 300+ games produced by its own studio.

Today: Content goes to consumers Core guiding philosophy: Yesterday : Consumers went to content

Why we thought of FB connect for our 15 million consumers: Our content is humorous and share worthy with friends. Our visitors have their friends on FB. Just connect the two and have our consumers virally market our content to their friends!

Our content is humorous and share worthy with friends.

Our visitors have their friends on FB.

Just connect the two and have our consumers virally market our content to their friends!

How we implemented FB connect

For each of our games we create an FB app

On our site, we introduced an interactive strip above our games asking consumers to connect with their FB friends Interactive Strip

Important learning The message on each game is unique – this improves call to action Unique message for each game Unique message for each game

On our games that are lifted (stolen) from our site We introduced an invisible strip that would automatically become visible on the scraper site Strip that becomes visible on scaper sites

This allows us to create a pull to our app even from our stolen games!

The results…. Spectacular!

The apps were ‘discovered’ in over 99 countries in just 20 days of launch Different users from different countries play different games Special interest in “Baby” games from Egypt

Traffic to the apps is 95% viral - so its pure organic growth

We even have 5-7% click backs to our own site!

Going forward All our new games (12-15) launched each month are integrated with FB connect

Important learning's We know content – FB knows people – don’t mess with that. Individualize messages that impulsively get people to invite their friends. Cross promote like hell – and watch your traffic grow!

We know content – FB knows people – don’t mess with that.

Individualize messages that impulsively get people to invite their friends.

Cross promote like hell – and watch your traffic grow!

Contact Steve Tucker New York, USA Email: [email_address] • Hand phone: +1 917 605 9366 Alok Kejriwal Mumbai, India Email: [email_address] • Hand phone: +91 9820082558