App marketing made simple by Alok Kejriwal

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Alok Kejriwal, Co-founder and CEO of Games2win, presented app marketing ideas to the audience at ad:tech Bangalore held in September, 2012.

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App marketing made simple by Alok Kejriwal

  1. 1. App marketing Made simple.Alok Kejriwal – CEO and Co-Founder – Games2win.com
  2. 2. Credentials
  3. 3. We made a # 1 and # 2 app in the world
  4. 4. 10 marketing lessons we learnt
  5. 5. 1. Android first – iOS later
  6. 6. 2. Let the app float on ITS OWN
  7. 7. 3. Read the comments. Each one of them
  8. 8. 4. Make fixes. Douse fires. In lightning speed.
  9. 9. 5. Listen to chatter!!!!
  10. 10. 6. Reply back & pat your users on their backs!
  11. 11. 7. Watch country ranks and their correlations
  12. 12. 8. Don’t advertise.• Unless you have a + ROI LTV
  13. 13. 9. Update, Update, Update!
  14. 14. 10. Cross Market like hell• Parking Frenzy became #1 free app on iStore• We realized that the app was being played and ‘ viraled ’ amongst female tween audiences!• It was logical therefore for us to promote our best girls app to this tween girl audience!
  15. 15. Our #2 app on iTunes Store was promoted in Parking Frenzy!Super Mom app Super Mom ad in Parking Frenzy
  16. 16. Voila!• Super Mom started climbing up on iStore rankings!
  17. 17. Other must have’sGreat screenshots Share buttons Rate Me button Notifications and Alerts
  18. 18. Summary1. Your app is your marketing. Your marketing is not your app.2. Listen to consumers. They will tell you what they want. Build the app for them – not for yourself.3. Don’t spend money on advertising. It’s a waste.4. Be obsessed by Ratings. They matter like hell.5. Let consumer market your app via viral channels6. Update like mad. Each update is a marketing event (Updates and notifications)7. Don’t get obsessed by naming your with the alphabet A for better listing. Temple Run starts with a T.)
  19. 19. May the WIN be with you!
  20. 20. Connect with me! e-mail - alok@rodinhood.com Facebook - facebook.com/rodinhood Twitter - @rodinhood My social network for anyone enterprising! therodinhoods.com Blogs and articles written Presentations – http:slideshare.net/rodinhood

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