gamercize Richard Coshott CEO and Founder Gamercize
why does gamercize work?
gamercize cornerstones <ul><li>engage – variety of games </li></ul><ul><li>access – varying abilities </li></ul><ul><li>su...
challenges for exergaming
“ exergaming evangelism” <ul><li>counter criticisms from experience </li></ul><ul><li>pursue/correct media contacts </li><...
take every opportunity
reach the next level tm
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Gamercize - Reach the Next Level


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This is the presentation I delivered at AAHPERD '09 in the session "#551 - Exergames: Bridging the Gap between Video Games, Activity and Fun" by Stephen Yang of SUNY Cortland, alongside John Foley (SUNY Cortland), Lisa Hansen (USF), Andrea Oh (iTech Fitness) and Aaron Hart (Station PE).

It covers two aspects, firstly introducing exergaming with Gamercize products and ideology as the basis, then moving on to the wider exergame evangelism addressing some of the criticisms of active gaming.

Many thanks to Stephen Yang for inviting me to this session.

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  • For any form of exercise activity to be effective the user has to be enjoying it - that way they will spend enough time engaged to realise health benefits. Exergames must have sound foundations, here’s the cornerstones and what they mean. Engagement. In order to provide exercise the activity must be one that people will engage in. To do this the fullest spectrum of gaming genres need to be catered for. 80% of teenagers play 5 or more genres of video game, this means some love racing games, others are far more involved with strategy games, only by making all of these available can exergames engage the largest population. Accessibility. The exercise element of an exergame should not discourage anyone based on their current physical ability. This is achieved by detaching the physical performance from the video game performance, making the exercise incidental and allowing those with lesser ability to access exergames as a rewarding activity. If an exergame is based on physical ability, rather than physical activity, then the population with the most to gain could easily be discouraged. Sustainability. Making sure people are engage and can participate with their own ability is a start now, we need to make sure they can sustain their interest. Exergaming is only as good as the video game behind it, and if gamers get bored they will go back to inactive gaming. Being able to change the game used for another game mirrors the behaviour of video gamers, who typically move on to a new game every 2 or 3 months. An exergame has to follow this formula of success that has sustaining inactive gaming for many decades. Gaming has now grown to the point that the population supports a wide social community. Xbox 360, PlayStation 3 and Wii consoles all offer online gaming networks, and exergames need to support these environments, not just technically, but also in terms of cost of purchase and space. Exergames need to be low cost and take up minimal space to get a social group of exergamers active in one facility.
  • Gamercize - Reach the Next Level

    1. 1. gamercize Richard Coshott CEO and Founder Gamercize
    2. 2. why does gamercize work?
    3. 3. gamercize cornerstones <ul><li>engage – variety of games </li></ul><ul><li>access – varying abilities </li></ul><ul><li>sustain – changeable games </li></ul><ul><li>social – online multi-player </li></ul>
    4. 4. challenges for exergaming
    5. 5. “ exergaming evangelism” <ul><li>counter criticisms from experience </li></ul><ul><li>pursue/correct media contacts </li></ul><ul><li>engage in partnership frameworks </li></ul><ul><li>speak to all levels! </li></ul>
    6. 6. take every opportunity
    7. 7. reach the next level tm