The Mobile rEVOLUTION - What Every Company Needs to Know

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The deck used in my 2-29-2012 presentation, "The Mobile Revolution: What Every Company Needs To Know" at Inbound Marketing Summit, NYC.

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The Mobile rEVOLUTION - What Every Company Needs to Know

  1. 1. the # Mobile rEVOLUTION: What Every Company Needs to Know     Tim  Hayden,  CMO,  44Doors   @TheTimHayden  –  New  York,  NY  INBOUND  MARKETING  SUMMIT  -­‐  February  29,  2012  
  2. 2. Mobile Experience Solutions: Technology + Strategy
  3. 3. Mobile Experience Solutions: Technology + Strategy
  4. 4.    Mobile Experience Solutions: Technology + Strategy
  5. 5. Mobile Experience Solutions: Technology + Strategy
  6. 6. 90% ofAmericans are within 3 feet of their mobile phones 24 hours a day. Mobile Experience Solutions: Technology + Strategy
  7. 7. Carrier  Contracts    $   Its  an  American  thing  =  slow  adop8on   Mobile Experience Solutions: Technology + Strategy
  8. 8. Mobile Experience Solutions: Technology + Strategy
  9. 9. Augmented  Reality   Really?   Mobile Experience Solutions: Technology + Strategy
  10. 10. Weather,  Games,  Social,  Maps    Music…Barcodes!   60%   “Thinking about the application(s) on your primary cell phone, 250%   which categories of applications have you used in the PAST 3 MONTHS?” 50%   200%   40%   150%   30%   2010   100%   2011   20%   YOY  Growth   50%   10%   0%   0%   Base:  5,187  US  adult  smartphone  owners  (2010)   Base: 2,420 US adult smartphone owners (2011) Source:  North  American  Technographics®  Benchmark  Mail  Survey  2010,  2011  
  11. 11. Mobile  disrupts…   …everything   Mobile Experience Solutions: Technology + Strategy
  12. 12. Mobile Experience Solutions: Technology + Strategy
  13. 13. Mobile Experience Solutions: Technology + Strategy
  14. 14. Mobile Experience Solutions: Technology + Strategy
  15. 15. Decisions  are  being  made  in   dynamic  communication  systems,  or  mesh  networks,   where  consumers  share   experiences  and  make   decisions  together.   Mobile Experience Solutions: Technology + Strategy
  16. 16. INFLUENCER   Mobile Experience Solutions: Technology + Strategy
  17. 17. Mobile Experience Solutions: Technology + Strategy
  18. 18. Mobile Experience Solutions: Technology + Strategy
  19. 19. Mobile Experience Solutions: Technology + Strategy
  20. 20. The  Mobile  Web:   What’s  Happening?  • Higher  Bounce  Rates      by  20%  • View  Fewer  Pages        by  40%  • Less  Time  on  Site          by  50%   ~1MM  clicks  Oct-­‐Dec  2011  –  44Doors  Capture  Ciients  
  21. 21. Mobile Experience Solutions: Technology + Strategy
  22. 22. •  Condensed  Content  (4-­‐10X  reduc]on  of   desktop  site)  •  Naviga]on  limited  to  2-­‐3  ac]ons  beyond   landing  page  •  Quick  Load  Time  (you  have  30  seconds!)  
  23. 23. Location  Search   Time/Terms   Date   Context   Device   Language   Type  
  24. 24. •  Cross-­‐pladorm  tested!  (Beyond  IOS     Android)  •  Data  feed  (API  –  loca]on,  device,  A-­‐B  tes]ng,   ]me/date)  with  CRM/profiling  pladorm  •  Responsive  Design  (Javascript  +  HTML5)  
  25. 25. Mobile Experience Solutions: Technology + Strategy
  26. 26. Text“BOBEVANS” Mobile Experience Solutions: Technology + Strategy
  27. 27. Click44d.co/BEvans Mobile Experience Solutions: Technology + Strategy
  28. 28. ScanQR Code Mobile Experience Solutions: Technology + Strategy
  29. 29. Mobile Experience Solutions: Technology + Strategy
  30. 30. Mobile Experience Solutions: Technology + Strategy
  31. 31. Dell  -­‐  Quick  Resource  Locator  -­‐  Enriched  SIL  experience  -­‐  Multimillion  $$$  future  savings  -­‐  Demonstrable  sales  tool  
  32. 32.   Mobile Experience Solutions: Technology + Strategy
  33. 33.   Mobile Experience Solutions: Technology + Strategy
  34. 34. Mobile Experience Solutions: Technology + Strategy
  35. 35.                      ]m@44Doors.com   @TheTimHayden   Mobile Experience Solutions: Technology + Strategy

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